Missouri State University
Missouri State Outreach
Continuing & Distance Education

Apply by January 31, 2017, for Master of Social Work degree cohort in West Plains


Gohn Hall
Gohn Hall

  WEST PLAINS, Mo. – Area residents interested in enrolling in the 2017 cohort of Missouri State University’s Master’s in Social Work (MSW) degree at Missouri State University-West Plains are encouraged to apply by Jan. 31, 2017.


            That date is the deadline for area residents to apply to be considered for the 2017 summer cohort for students with a Bachelor of Social Work or the 2017 fall cohort for students with any other bachelor degree, said Deanna Smith, coordinator of Missouri State’s Outreach Program on the West Plains campus.


            The MSW prepares students for ethical leadership and skills to advance human and community well-being, university officials said. The first cohort of MSW students began studies in fall 2013, and university officials couldn’t be more pleased with the interest shown in the program. “We look forward to continually providing this educational opportunity for the region,” said Jannette Eldred, clinical instructor and coordinator of the MSW program.


            The MSW program is delivered at Missouri State-West Plains through seated, blended and online courses offered in a part-time rotation – six hours each fall and spring semester, and commitment to three hours during the summer session. The advanced standing MSW program is designed for students who already hold a bachelor’s degree in social work (BSW). The regular standing MSW program is designed for students with bachelor’s degrees in fields other than social work, such as psychology, sociology and criminology, university officials said, explaining the program includes foundational social work courses, as well as advanced course work.


            Enrollment is through a competitive and selective process, with 15 to 18 students admitted to each West Plains’ cohort. Potential students must have maintained a cumulative grade point average of 3.25 on a 4.0 scale with their bachelor’s degrees to be considered.


            Area residents will need to complete an application to the university’s graduate school online at www.graduate.missouristate.edu, plus complete other admission materials for the department. Departmental application forms can be found at http://www.missouristate.edu/swk/Graduate/Apply.htm or brochures with more information may be picked up in Gohn Hall Room 101 on the Missouri State-West Plains campus.


            For more information about the MSW program, visit http://www.missouristate.edu/swk/Graduate/ or call Smith at 417-255-7777.



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MSU-Lebanon gifted Marie Williams Trust Endowment


On Tuesday, October 11, 2016, the Marie Williams Trust Endowment gift was announced at MSU-Lebanon Outreach located inside the OTC-Lebanon Center. This “substantial six figure gift” is given to the Missouri State University Foundation for operations of the MSU-Lebanon Center upon Mrs. Williams’ passing.

Mrs. Williams has previously supported both the MSU and OTC Lebanon Center by purchasing naming rights to the state-of-the-art computer and student body lounge she also gifted to MSU. She currently funds a MSU/OTC-Lebanon scholarship of $1000 annually to students who have completed their associate’s degree from OTC-Lebanon and transfer to MSU-Lebanon for their bachelor’s degree completion.

A brief program was held to honor the gift and included Brent Dunn, MSU Vice President of Development, Dr. Joye Norris, Associate Provost in charge of MSU Outreach, among other invited guests from the community. Mrs. Williams recently celebrated her 101st birthday in June.

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MSU hosts annual Stop the Violence Conference


Stop the Violence Conference

Thursday, October 27, 2016

8:30 AM – 4:30 PM

Missouri State University – Plaster Student Union

Cost: Free

Website to register: http://www.commpartnership.org/events/stop-the-violence-conference/


Join us for a FREE conference sponsored by Verizon Wireless, BKD, LLP, and Missouri State Department of Criminology and Criminal Justice at Missouri State University, Plaster Student Union with special keynotes from Susan Still and Elizabeth Crawford. The Stop the Violence Conference is a community call to action to stop intimate partner violence. Attendees will have a choice of various breakout sessions regarding intimate partner violence including breakouts on human trafficking and bystander intervention. The Stop the Violence Conference is coordinated by the Family Violence Task Force, led by Community Partnership of the Ozarks’ Violence Free Families Coalition, which has brought together many community organizations and agencies.


Conference Agenda:

8:00 AM – 8:30 AM Breakfast and Registration
8:30 AM – 8:45 AM Welcome
8:45 AM – 10:00 AM Keynote Speaker – “Sharing My Story” presented by Susan Still
10:15 AM – 11:15 AM Breakout Session 1

“Family Justice Center: the I-Phone 7 of the Justice System” presented by Suzan Stewart

“Green Dot Strategy: A Community & College Collaboration on Bystander Intervention” presented by Jenay Lamey

“Human Trafficking” presented by Dr. Rachael Herrington

“Safety Planning” presented by The Victim Center

11:15 AM – 12:15 PM Lunch in the Plaster Student Union (On Your Own)
12:15 PM – 1:30 PM Local Community Panel moderated by Sara Forhetz

1:45PM – 2:45 PM

Breakout Session 2

“Family Justice Center: the I-Phone 7 of the Justice System” presented by Suzan Stewart

“Green Dot Strategy: A Community & College Collaboration on Bystander Intervention” presented by Jenay Lamey

“Human Trafficking” presented by Dr. Rachael Herrington

“Safety Planning” presented by The Victim Center

3:00 PM – 4:30 PM

Closing Keynote

“It Takes A Community to Combat Child Abuse, Domestic Violence and Sexual Assault” presented by Elizabeth Crawford

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Childcare for Students

Mother with baby in the kitchen working with documents and speaks by phone

Maintaining your family life while achieving your education is a tough challenge for some students, but it doesn’t have to stop you from completing your degree. Missouri State wants you to excel both in the classroom and at home, which is why Adult Student Services has some quality child care suggestions for Missouri State students with young children. Here are three different suggested opportunities:

  1. Childcare Aware which helps parents find quality child care.
  2. The University Child Care Center which is available to the Springfield community.
  3. The Missouri State Child Development Center which is located on Missouri State’s campus designed for infants, toddlers, two’s, and preschoolers.

Do you have any other great suggestions to share? Let us know on Twitter! @MSUOutreach


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How to make the most out of your small room space

Although college living spaces are often small, finding ways to decorate your home on a budget is a fun part of the college experience. Here are 3 great places to help you make the most out of your home.

  1. The Missouri State Bookstore is a great place to start when it comes to decorating your place. There are plenty of ways to BearUp your home with Missouri State blankets, bath towels, water bottles and much more! You are also able to charge to your student account and make payments on your purchases throughout the semester. MSU also has a “HUGE Poster Sale” every year in front of the Plaster Student Union where they sale posters of varying sizes and tapestries for your wall! This year the HUGE Poster Sale will be up August 29th to September 2nd, so be on the lookout for the tent outside of the PSU!
  2. Pinterest is a great website to get DIY ideas and design layouts for your home. Check out my home decor board for different ideas on how to make the most out of your home space.
  3. Thrifty Stores like Dollar Tree and Red Racks Thrift Store are a great way to get the most out of your budget. Let’s face it, being a college student is expensive! There are plenty of different types of dollar stores and thrift shops in Springfield to check out. You may just stumble across something really special to add to your residence and it will feel even better knowing you didn’t break your bank in the process.

Share with us your home decor photos by adding the #MOStateResLife @MSUOutreach on Twitter.

Happy decorating!

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Get back to the books and into shape with free BearFit classes

Foster Rec Center

In celebration of the new school year, the Foster Recreation Center invites students to attend BearFit classes this week for free!

The Missouri State Foster Recreation Center hosts BearFit classes to make it easier for students who like to work out in groups. There are 21 BearFit classes to choose from and with a $30 unlimited BearFit pass, you can pick and choose as many classes as you would like throughout the semester. Some of the classes include Boot Camp Solution, Afrobeat, Cycle Pump, Kickboxing and many more. If you’ve been wanting to try BearFit classes, this week is the perfect opportunity to have a “sample” workout for free!

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Master of Science in Counseling Program Campaign

Missouri State University Outreach Marketing and Promotions recently completed the first half of a campaign promoting the Master of Science in Counseling program available on the MSU West Plains campus.

Main Objectives:

  • General program awareness.
  • Encourage enrollment in the cohort starting Spring 2017.

Facebook Marketing

  • 8 ads running June 10 – July 31, 2016 within 40 miles of West Plains, MO. Ads were placed in the desktop news feed, desktop right column, audience network and mobile news feed.
  • Ads collectively received 10,559 link clicks.
  • A click-through rate of 3.23% was achieved.
  • A reach of 32,317 people (to whom these ads were shown).
  • 95 post likes, 8 post comments, 19 post shares, 8 Facebook page likes (as a direct result of these ads).
Announcement MSU A Great Choice
Expand Your Employment Options Become More Marketable
Skills Employers Seek B Skills Employers Seek A
Rewarding Career Advancement B Rewarding Career Advancement A


Google Adwords

  • 16 ads running June 15 – July 31, 2016 shown to perspective students within 40 miles radius of West Plains, MO. These ads were placed on Google search, search partners and the display network.
  • Received 350 clicks.
  • 58,910 impressions (number of times these ads were shown).
  • .59% click-through rate (number of clicks ad received divided by the number of times the ad was shown).


Digital Billboard

  • Billboard ran for a month from June 14 to July 14, 2016. It is located near Wal-Mart at 1310 Preacher Roe Blvd., West Plains, MO.




  • 8.5 x 11, full-color brochures folded to 3.688″ x 8.5.”
  • Provided at trade shows and to walk-in, phone and Web inquiries.

Click on image to see full version of this brochure in Issuu.

SchoolCommunityAdFullPageBLOGSchool and Community Magazine Ad
(Missouri State Teachers Association)

  • Full-color, full-page ad measuring 8.375 x 10.875. Appeared in the Summer 2016 edition with a circulation of 40,624.





MSUSomethingBetterAdFinalSomething Better Magazine Ad
(Missouri National Education Association)

  • Full-color, one column ad measuring 2.4″ x 9.875.” Appeared in the Summer 2016 edition of the magazine distributed to roughly 35,000 teachers / education employees.


Email Marketing 

  • Sent June 14, 2016 to administration at West Plains area schools.
  • Sent to the Springfield and MSU WP student list on June 17, 2o16.Click on image to see actual email. 


  • Thirty full-color posters were created measuring 16″ x 20.” These posters were posted in high traffic areas on the West Plains campus and at participating public schools and health facilities.

MSCounselingMonitorFinalVideo Monitor Art

  • Ad placed, for rotation, on the digital monitors located on the MSU West Plains campus.

MSinCounselingChamberAdFinalChamber of Commerce Digital Newsletter Ad

  • Ad placed in the West Plains Chamber of Commerce digital newsletter June 2016.
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Summer and Fall 2016 Off-Campus Program Marketing Plan

Missouri State Outreach Marketing and Promotions launched a Facebook campaign for Off-Campus programs. This campaign ran from May 12-June 24, 2016.

The campaign objectives:

  • Drive traffic to the Outreach website.
  • Increase enrollments at our satellite campuses.

Campaign specifics:

  • 22 ads running from May 12-June 24, 2016 within 40 miles of each of the following off-campus locations: Cassville, Joplin, Lebanon, Neosho, Nevada, Table Rock and West Plains. Ads were placed in the desktop news feed, audience network and mobile news feed.

These Facebook ads (combined) resulted in:

  • 36,868 link clicks to the Missouri State Outreach website
  • A click-through rate of 3.05%
  • A reach of 236,096 people (to whom this ad was shown)
  • 593 post likes, 36 post comments, 69 post shares, 29 Facebook page likes (as a direct result of the ads)

Page likes by location:

  • Joplin Region: 1198 start, 1258 end; increase of 60 likes
  • Lebanon: 463 start, 496 current; increase of 33 likes
  • West Plains: 378 start, 447 end; increase of 69 likes

Overall Outreach website traffic:

Comparing May 12-June 24, 2016 to that same time period the previous year yield the following results:

  • Increase of sessions by 217.58% (30,977 vs. 9,754)
  • Users were up 161.43% (20,423 vs 7,812)
  • Pageviews increased 192.98% (87,286 vs 29,792).


Cassville Growing # of Degrees Available Cassville It's About Impacting Lives
Cassville Transfer
Joplin Immeasurable Rewards Joplin It's About Impacting Lives
Joplin Missouri Statement Lebanon Positively Influence Lives
Lebanon Become a Leader Lebanon It's About Impacting Lives
Lebanon MIssouri Statement Lebanon Positively Influence Lives
Neosho Growing # of Degrees Neosho It's About Impacting Lives
Neosho Missouri Statement
Nevada It's About Impacting Lives Nevada Missouri Statement
Nevada Transfer
Table Rock
Table Rock It's About Impacting Lives Table Rock Missouri Statement
West Plains
WP Growing # of Degrees Available WP It's About Impacting Lives
WP It's About Impacting Lives 2 WP Same Great Institution


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Missouri State Outreach congratulates new Certified Distance Educator Award recipients

monika feeney
Left to right: Dr. Tracey L. Beckham, Clinical Professor; Monika Feeney; Dr. Rickey D. Albaugh, Assistant Program Director. All have earned the status of Blackboard Black Belts.

Dr. Monika Feeney, Program Director Nurse Anesthesia, received her Certified Distance Educator Award for accomplishing the Blackboard Black Belt. Dr. Feeney received her DNAP in 2011 from Virginia Commonwealth University. As a Certified Registered Nurse Anesthetist, she has already received the Outstanding Nurse Educator Award. Her research interests focus on post-operative blindness.

Pictured with Dr. Feeney are Dr. Tracy L. Beckham, Assistant Program Director and Dr. Rickey D. Albaugh, Clinical Professor. All have earned the status of Blackboard Black Belts.  Not pictured are Professors Tracey Posten and Dr. Chris Stein who also hold Blackboard Black Belts in the Nurse Anesthesia Program.

Missouri State Outreach are proud to congratulate these excellent professors in receiving the Certified Distance Educator Award!


Lacey Geiger being awarded by Gary Rader

Lacey Geiger is the iCourse Coordinator for Missouri State Outreach as well as an online adjunct instructor for CIS.  She recently received her Certified Distance Educator Award for her outstanding work in becoming a Blackboard Black Belt holder. Her interests include technical and professional writing, distance education and blended and online learning.

Congratulations Lacey Geiger for your hard work!


Marilyn Odneal
Marilyn B. Odneal being awarded by Gary Rader

Professor Marilyn B. Odneal from the Mountain Grove Campus Horticulture Program was presented her Certified Distance Educator Award. She successfully completed the Soft Chalk training as well as becoming a Blackboard Black Belt. Professor Odneal earned her Master of Science in Horticulture from the University of Wisconsin-Madison.

Missouri State Outreach salutes Marilyn B. Odneal on her Certified Distance Educator Award!


ivy brown
Gary Rader awarding Ivy Brown

Ivy Yarckow-Brown, Professor of Criminology and Criminal Justice, received the Certified Distance Educator Award in recognition of her activities in online and distance educator development and practice. In addition to her Certified Distance Educator Award, Professor Yarckow-Brown won the Master Online Course Recognition Award last year. She recently become a Certified Blackboard Black Belt.

Missouri State Outreach applauds Ivy Yarckow-Brown for her awesome work in the Department of Criminology and Criminal Justice!


john bourhis
Dr. John Bourhis being awarded by Gary Rader

Dr. John Bourhis, Professor of Communication, became a Certified Distance Educator in recognition of his many activities in the development and practice of distance teaching and learning. Professor Bourhis earned his Doctorate in Education from the University of Minnesota. Since then he has received a number of awards and recognitions including his current status as a Blackboard Black Belt.

Congratulations Dr. John Bourhis!


ethan amidon
Professor Ethan Amidon being awarded by Gary Rader

Professor Ethan Amidon, Department of Criminology and Criminal Justice, received his Certified Distance Educator Award. Professor Amidon completed online development activities which culminated in becoming a Certified Blackboard Black Belt.

Missouri State commends Ethan Amidon on receiving the Certified Distance Educator Award!

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