COAL promotional video “Rise and Shine” earned recognition from the nation’s oldest national advertising trade association, the American Advertising Federation (AAF).
AAF – Heartland awarded a Silver American Advertising Award, or ADDY, to the following collaborators for “Rise and Shine”:
- Locke + Stache
- Lucie Amberg, writer/producer
- Austin Elliott, director
- Logan Triplett, cinematographer
- Chris Olson, director/camera operator
- Josh Pfaff, director
- Tyler Durham, composer
- Colton Jackson, sound designer
About the project
Josh Pfaff of production company Locke + Stache appreciated the project’s cinematic, intentional approach to higher education marketing.
Pfaff added, “It was great to have a crew consisting mainly of Missouri State alumni, students and faculty, who worked across disciplines to collaborate. And for our newest hire, [2018 electronic arts graduate] Logan Triplett, it was a cool opportunity to serve as director of photography for a project about his alma mater.”
Dr. Shawn Wahl, dean of the College of Arts & Letters, agreed that the project was a winning experience. “We’re enormously proud of our programs, and we want to tell the world about them,” Wahl said.
“With ‘Rise and Shine,’ we took an innovative approach, one that conveys COAL’s energy, optimism and commitment to excellence. I’m thrilled it was recognized.”
About the American Advertising Awards (ADDYs)
From the AAF website:
“Created as an opportunity to recognize and reward creative excellence in the art of advertising, the American Advertising Awards have become the industry’s largest and most respected competition. Simply put, it’s the Oscars of advertising.”
About the American Advertising Federation (AAF)
From the AAF website:
“The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago, New York City and Washington, D.C.”