This past semester, the Missouri State Ad Team was tasked to create a campaign for the McCain Institute that prevents targeted violence. Through the use of extensive primary and secondary research, the team constructed a digital campaign titled K.E.Y., or Kindness Empowers Youth. This campaign targets children in grades 3 through 5 with fun activities and an interactive game. … [Read more...] about Ad Team Wins First Place at National Competition
The COVID-19 pandemic has brought on a number of challenges for students, faculty, and staff across Missouri State University. For competitive organizations, though, the future is a bit more uncertain. Members of the Future Business Leaders of America – Phi Beta Lambda chapter at Missouri State, or FBLA-PBL, were unsure of how their competitive season would continue. … [Read more...] about Missouri State FBLA-PBL chapter adapts and thrives at online State Leadership Convention
Educators are constantly in search of opportunities that allow students to apply what they’ve learned in the classroom. Dr. Allen Schaefer, a sales professor in the Marketing Department, worked with Freightquote to develop a role-play competition for students in his Advanced Selling class. Freightquote is a shipping firm that provides small businesses with shipping solutions in … [Read more...] about Advanced Selling students develop their skills with industry professionals
Marketing students at Missouri State University had the opportunity to apply what they have learned in the classroom in a real-world environment. In November 2019, Tanner Kottwitz and Courtney Hammonds, members of the MSU Sales Team, had the chance to demonstrate their abilities at the International Collegiate Sales Competition hosted by Florida State University. The ICSC is … [Read more...] about MSU Sales Team students connect and compete at ICSC
The Kappa Omicron Chapter of Delta Sigma Pi Professional Business Fraternity from Missouri State University received the Gateway Region Outstanding Professional Activities Award for a Collegiate Chapter. Awards were presented at the fraternity’s biennial national convention, Grand Chapter Congress (GCC), in August. Winning this award is a testament to the chapter’s overall … [Read more...] about Delta Sigma Pi chapter receives Gateway Region Outstanding Professional Activities Award