On April 18th, 2025, Emeritus Marketing Professor Peggy S. Gilbert passed away. Peggy retired from MSU in 2014 after passionately teaching for 44 years. Originally from Mesa, Arizona, Peggy earned her college degree from Northeast Louisiana University (University of Louisiana-Monroe now). Teaching sixth graders in south Louisiana, Peggy was able to find her calling as a … [Read more...] about Marketing Professor Peggy S. Gilbert Recently Passes
The Marketing Department extends its congratulations to the MSU FBLA team as they were honored at the Student Talent and Recognition, STAR, awards ceremony. During the ceremony, faculty advisor and marketing senior instructor, Courtney Pham, was recognized alongside the FBLA team for a total of two awards. Outstanding Organizational Advisor Award, Courtney Pham … [Read more...] about MSU FBLA honored at the Student Talent and Recognition (STAR) Awards Ceremony
Over the past year, Associate Professor Dr. Grigsby of the Missouri State University Marketing Department has made significant strides in academic research, publishing three impactful articles—one of which has already received two awards. Each article highlights cutting-edge research, topics such as narrative persuasion and generative AI are covered. The articles, provided … [Read more...] about Marketing Department Associate Professor Dr. Grigsby Publishes Three Articles, Wins 2 Awards
Last month, in January 2025, students embarked on an unforgettable journey through Spain as part of the Trade and Culture in Spain Study Abroad program, led by David Hammons, a Marketing Department instructor. Their itinerary was packed with enriching experiences, including a visit with personnel from the U.S. Embassy in Madrid, a tour of the stunning Royal Palace, and … [Read more...] about Study Abroad Program in Spain Recap
In 2024, Dr. Friske published six peer-reviewed articles in academic journals. According to the latest Australian Business Deans Council Journal Quality List rankings, one article appears in an ‘A*’ journal, four appear in ‘A’ journals, and one appears in a ‘C’ journal. Dr. Friske’s recent work focuses on two distinct topics: (a) innovation strategies (e.g., customer … [Read more...] about Marketing Department Associate Professor Dr. Wes Friske published six articles last year and became Editor of the Journal of Research in Marketing and Entrepreneurship