Web Strategy and Development Blog

Immersion blogs featured via Missouri State homepage and social media

by

Missouri State’s office of community involvement and service regularly hosts immersion trips, which give students opportunities to volunteer in communities throughout the U.S.

Missouri State homepage feature

During spring break, the immersion trips were featured from the Missouri State homepage — with particular emphasis placed on the students’ first-hand perspectives.

Each participant blogged about the experience via www.blogs.missouristate.edu/immersion. This blog feed was available from the main homepage feature:

The spring break homepage feature drew attention to Missouri State's immersion trips by highlighting a video about them and encouraging viewers to read the immersion blog.

A complete homepage “takeover”

Posts were filed in categories based on the issues participants were serving. Immersion blog categories were as follows:

  • Health and Wellness
  • Hunger and Homelessness
  • Urban Development
  • Working with Youth

These individual feeds were featured via smaller homepage features that linked directly to each service category.

Four small homepage features drew attention to individual blog categories, such as Hunger and Homelessness

Social media presence

The office of community involvement and service actively chronicled the immersion experience on social media. These posts were shared by other University accounts, including the Missouri State accounts.

Engagement and analytics

The homepage feature was successful at adding to the immersion trips’ visibility — even during the typically quiet spring break week.

From March 7, 2015 – March 15, 2015, the immersion blog received:

  • 2,492 pageviews, making it the top Missouri State blog destination for the week
  • An average time-on-page of 1 minute and 22 seconds, indicating that visitors were reading and absorbing the bloggers’ experiences

Top referral sources for the immersion blog were as follows:

  1. The large homepage feature
  2. The smaller homepage features
  3. Missouri State’s Twitter account
  4. Missouri State’s Facebook account
  5. The Alumni Association’s Facebook account

Monthly video round-up for March

by

Beginning this month, I will be providing highlights of some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

Spring break immersion trips

Missouri State students with a passion for making a difference stepped out of the classroom and into the community by participating in a spring break immersion trip.

This video was produced by the office of web and new media for the office of community involvement and service.

Stomp Out Hunger

October 26, 2013 marked the culmination in the month-long Stomp Out Hunger shoe drive. This drive brought together local schools, organizations, and businesses to impact others globally.

This video was produced by the office of public affairs.

EMA students volunteer at the Super Bowl

A group of entertainment management majors got the experience of a lifetime this February when they were able to participate in pre-game and post-game events at Super Bowl XLVIII at MetLife Stadium in East Rutherford, NJ.

This video was produced by the office of web and new media for the College of Business.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.