Three weeks ago I was able to attend a webinar on Google Analytics for higher education websites hosted by Stamats. This webinar focused on explaining a series of custom reports developed by the company. I wanted to share these reports along with an explanation of a common Google Analytics statistic—bounce rate.
Many institutions have “gone digital” with alumni magazines by posting simple PDF versions or by paying third-party vendors to create Flash page-flip versions. This presentation shows how Missouri State University designed and built a new magazine website from scratch with only a few staff members and student workers. The presentation covers the challenges of transitioning from print to web, the design and implementation process, social media integration and interactivity with readers.