For many, 2020 was a year of pivots. 

Brooke Meier was no exception. 

In June, Meier left her public accounting job and became the CFO at Axenic-UV, a company that produces high quality UVC light products. They were launching a line of UVC disinfection products to assist in the fight against COVID-19.

Providing a safe and effective path 

Axenic- UV was started by IKIO and NegaWatt Partners.

“We have developed highly effective autonomous UVC robots, mission critical UVC sanitization units, air sterilization units, and temperature detection products,” Meier said. “Our products are working to disinfect hotels, hospitals, universities, school districts, restaurants, gyms, etc. Our mission is to provide an affordable, safe and effective path through the pandemic.”

The company is working towards global distribution.

There’s a broad spectrum of applications and any office with a lighting fixture installed can use some of their products. Some use UVC light to disinfect the air that’s circulated and others use UVC disinfection when a room is empty. Motion activators turn on or off the UVC equipment so that facilities can be disinfected when the room is vacant.

Using her strengths 

The idea of being able to help during the pandemic appealed to Meier. When COVID-19 first hit, she worked with small businesses to help them cut expenses and navigate a decrease in revenue caused by the shutdowns.

One of her contacts, NegaWatt Partners, approached her about the new venture.

“In my discussions with them they were pivoting in a unique way where they were embracing the pandemic to try and solve problems. That really appealed to me and my ability to assist them with strategic planning to help make that happen,” Meier said.