What started out as a hobby for Missouri State University junior Nathaniel Viscioni has become something much more. He turned his passion for motorsports into a growing media business built on creativity and drive. The spark that started it all Growing up in Nixa, Missouri, Viscioni spent his weekends surrounded by the roar of engines and the excitement of demolition … [Read more...] about Creating his own lane in motorsports media
After nearly a decade contributing to NASA’s most ambitious missions, Brandon Lentz, marketing instructor and Missouri State University alumnus, received the NASA Exceptional Achievement Medal. One of the agency’s highest honors, the award recognizes significant contributions to science, operations and mission outcomes. “It’s more than a medal. It represents teamwork and … [Read more...] about From space missions to classrooms
For the sixth consecutive year, Missouri State University’s American Marketing Association (AMA) chapter impressed at the 2025 AMA International Collegiate Conference (ICC). The conference took place April 3-5 in New Orleans, Louisiana, as part of the collegiate arm of the AMA. Thirteen marketing majors from the College of Business participated. The ICC is one of the … [Read more...] about Showcasing excellence in marketing
Missouri State University’s Collegiate DECA team proved it was a force to be reckoned with at the Collegiate DECA International Career Development Conference (ICDC) by securing four top 10 awards. The DECA ICDC represents the pinnacle of the DECA year. This year’s collegiate event took place in Austin, Texas, from April 20-23. Students participated in competitive events, … [Read more...] about Achieving excellence at ICDC
A research paper that explored whether manufacturers should strive to be “cutting edge” received the Innovation Research Interchange’s (IRI) 2023 Maurice Holland Award. Dr. Wesley Friske, associate professor of marketing, co-authored the paper titled, “Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments.” It was published in … [Read more...] about Recognition for innovation research