For the sixth consecutive year, Missouri State University’s American Marketing Association (AMA) chapter impressed at the 2025 AMA International Collegiate Conference (ICC). The conference took place April 3-5 in New Orleans, Louisiana, as part of the collegiate arm of the AMA. Thirteen marketing majors from the College of Business participated. The ICC is one of the … [Read more...] about Showcasing excellence in marketing
Missouri State University’s Collegiate DECA team proved it was a force to be reckoned with at the Collegiate DECA International Career Development Conference (ICDC) by securing four top 10 awards. The DECA ICDC represents the pinnacle of the DECA year. This year’s collegiate event took place in Austin, Texas, from April 20-23. Students participated in competitive events, … [Read more...] about Achieving excellence at ICDC
A research paper that explored whether manufacturers should strive to be “cutting edge” received the Innovation Research Interchange’s (IRI) 2023 Maurice Holland Award. Dr. Wesley Friske, associate professor of marketing, co-authored the paper titled, “Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments.” It was published in … [Read more...] about Recognition for innovation research
Community engagement has always been a big factor in Laura Angst-Gartin’s life. She’s dedicated a sizable portion of her life to giving back to others through mission trips around the world, fostering children and establishing a charitable organization of her own. Her experiences in marketing and entrepreneurship have not only helped her achieve success in these efforts, but it … [Read more...] about A Life of Giving Back: Laura Angst-Gartin’s commitment to her community
The college chapter of the American Advertising Federation (AAF), or as it is known on campus, Ad Club, took 15 students to New York City February 12-16. While in the city, students participated in two agency visits and the AAF Mosaic National Career Fair. Dr. Amy Stokes, marketing assistant professor and Ad Club advisor, accompanied the group. "This trip was an … [Read more...] about Ad Club students gain practical experience during NYC visit