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College of Business News

"Think Bigger and Bolder"

Dr. Josh Coleman featured in Mind’s Eye magazine

January 30, 2023 by Web Strategy and Development

Dr. Josh Coleman in downtown Springfield, MO.

Join us in congratulating associate professor of marketing Dr. Josh Coleman on his feature story in the 2023 issue of Mind's Eye magazine.    Coleman’s research focuses on how businesses can use philanthropy efforts to tackle social challenges and engage customers.  Congratulations Dr. Coleman!  The full story is now available online.  Excerpt:    Social enterprises … [Read more...] about Dr. Josh Coleman featured in Mind’s Eye magazine

Filed Under: College of Business, Faculty and Staff Spotlight, Marketing Tagged With: faculty research, Josh Coleman, marketing, Mind's Eye

Competing to curtail targeted violence and terrorism

February 25, 2022 by Web Strategy and Development

The MSU marketing department Think Tank.

The Missouri State University Ad Team will once again take part in the Invent2Prevent (I2P) competition. This competition was created to counter the threat of domestic terrorism and targeted violence through preventative student-led campaigns.  In 2021, the Ad Team took home second place in the national competition. Following its success, Missouri State University received a … [Read more...] about Competing to curtail targeted violence and terrorism

Filed Under: Ad Team, College of Business, Marketing Tagged With: Ad Team, Clif Smart, competition, invent2prevent, marketing, Samantha Francka

Finding her fit

November 8, 2021 by Meredith A. Gale

Photo of Megan Short at downtown Springfield office.

When it comes to marketing, Megan Short, executive director of the Springfield Contractor’s Association (SCA), has tried it all.  Short earned her bachelor’s degree in marketing management and Master of Business Administration from Missouri State University.   The Springfield Business Journal named Short among the “2021 Most Influential Women.” As the face of the SCA, … [Read more...] about Finding her fit

Filed Under: Alumni Spotlight, College of Business, Marketing, MBA Tagged With: Alumni Spotlight, COB alumni, marketing, MBA, megan short, springfield contractor's association

Persistence pays off

September 21, 2021 by Web Strategy and Development

Students walking in front of Glass Hall.

Although they encountered numerous twists, turns, and roadblocks in the publication process, Dr. Philip Rothschild, associate professor of Entertainment Management, and Dr. Benjamin Goss, assistant professor of Entertainment Management, are glad they didn’t give up.  Their adventure started in 2015 when student Mikaela Hutson approached Rothschild about completing an … [Read more...] about Persistence pays off

Filed Under: COB Connection, Management, Marketing Tagged With: Alumni, Entertainment Management, marketing

Ad Team places second in national competition

July 13, 2021 by Lucy Atwood

MSU Ad Team poses for photo

The Missouri State University Ad Team took second place – and $3,000 – in the recent Invent2Prevent 2021 spring virtual competition.   Twenty-five teams from around the country participated in the semester-long competition. The MSU Ad Team made it to the final round, along with The Citadel, Columbia University and the University of Massachusetts at … [Read more...] about Ad Team places second in national competition

Filed Under: Ad Team, Featured Tagged With: Ad Team, COB, marketing, Samantha Francka, student organizations

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