The Missouri State University Ad Team took first place in the McCain Institute’s Peer-to-Peer Protective campaign in a virtual competition June 23. Teams originally planned to present their campaigns in person, but concerns surrounding COVID-19 changed the competition circumstances. Instead, MSU was one of three universities to participate in a virtual presentation via … [Read more...] about Ad Team competes virtually and wins national competition
When Candice Kusner graduated from Missouri State University in 2011, she started working for Disney as a College Program Intern working in merchandise sales. Hard work, timing and networking eventually led to her current position as a buyer assistant for Disney’s Cosmetology Team. “Timing is everything,” said Kusner. “Sometimes you have to wait it out to get where you … [Read more...] about MSU alumna lives her dream where dreams come true
Alyssa Mangan always knew she wanted to create beautiful and refined spaces. Mangan is the daughter of an interior designer and an architect. Growing up, she saw first-hand what went into renovating a space into something beautiful and unique. “My parents were always renovating when I was growing up,” Mangan recalled. “They were always adding to our house and just … [Read more...] about Mother-daughter duo designs their own dreams
Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion