When it comes to marketing, Megan Short, executive director of the Springfield Contractor’s Association (SCA), has tried it all. Short earned her bachelor’s degree in marketing management and Master of Business Administration from Missouri State University. The Springfield Business Journal named Short among the “2021 Most Influential Women.” As the face of the SCA, … [Read more...] about Finding her fit
Although they encountered numerous twists, turns, and roadblocks in the publication process, Dr. Philip Rothschild, associate professor of Entertainment Management, and Dr. Benjamin Goss, assistant professor of Entertainment Management, are glad they didn’t give up. Their adventure started in 2015 when student Mikaela Hutson approached Rothschild about completing an … [Read more...] about Persistence pays off
The Missouri State University Ad Team took second place – and $3,000 – in the recent Invent2Prevent 2021 spring virtual competition. Twenty-five teams from around the country participated in the semester-long competition. The MSU Ad Team made it to the final round, along with The Citadel, Columbia University and the University of Massachusetts at … [Read more...] about Ad Team places second in national competition
When student Morgan Alexandra George began a research paper for a marketing class, she was encouraged by Dr. Ismet Anitsal to take it the next level. It ended up earning a research award and is now under review for publication in an academic journal. Working with faculty to succeed In spring 2020, George, marketing major, was assigned to write a research paper on a topic of … [Read more...] about Marketing student goes above and beyond
When Rob Stange toured Missouri State University, he had a gut reaction. “I had this feeling in my stomach, this is where I belong,” said Stange. Destined to be a Bear Through the College of Business, Stange earned a marketing degree in 2006 with an option in advertising and promotion. An MBA followed in fall 2007. At MSU, he found mentors and life-long friendships, … [Read more...] about This Bear helps bring Mickey merchandise to life