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College of Business News

"Think Bigger and Bolder"

Celebrating excellence

May 1, 2025 by Shania Dedigama

Gaining much deserved recognition at Missouri State University’s annual STAR Awards ceremony on April 22 this year was a College of Business faculty member and group of students.     Hosted by the office of student engagement, the STAR Awards ceremony honors outstanding student leaders, organizations and advisors nominated by students, faculty, staff and organizations. … [Read more...] about Celebrating excellence

Filed Under: College of Business, Marketing Tagged With: College of Business, Courtney Pham, FBLA, Management, marketing, MBA, students

Advancing innovation and macromarketing research

February 10, 2025 by Shania Dedigama

Dr. Wesley Friske

With a decade of experience in academia, Dr. Wesley Friske, associate professor of marketing and endowed chair in the College of Business at Missouri State University, has built a distinguished career through his dedication to research, teaching and service.   Friske published six peer-reviewed articles in 2024.  The relationship between coopetition strategies and … [Read more...] about Advancing innovation and macromarketing research

Filed Under: College of Business, Marketing Tagged With: marketing, Wesley Friske

A robust research year

January 30, 2025 by Shania Dedigama

In 2024, Dr. Gawon Yun, assistant professor of supply chain, logistics and operations management in the marketing department at Missouri State University, published four co-authored peer-reviewed journal articles covering topics in marketing, transportation, technology and sustainability.   “My research is motivated by current issues in logistics and supply chain fields and … [Read more...] about A robust research year

Filed Under: College of Business, Faculty and Staff Spotlight, Marketing Tagged With: faculty, Gawon Yun, Logistics and Supply Chain Management, marketing, research

A journey of leadership, learning and lifelong connections

November 13, 2024 by Shania Dedigama

As Chase Westover prepares to graduate from Missouri State University this December, he looks back on his time at MSU with a deep sense of accomplishment and gratitude.  “My experience at MSU has been invaluable,” said Westover, who is majoring in marketing and minoring in enterprise risk management. “It has made me excited and prepared for life after college.”  Westover, … [Read more...] about A journey of leadership, learning and lifelong connections

Filed Under: College of Business, Marketing, Student Spotlight Tagged With: AMA, marketing, Student Spotlight, Student Success

Earning more accolades

July 11, 2024 by Shania Dedigama

Courtney Pham (middle) with the MSU FBLA chapter

The Future Business Leaders of America (FBLA) Collegiate Chapter at Missouri State University received recognition at the FBLA National Leadership Conference (NLC) in Orlando in June.  The chapter secured an impressive eighth place win out of approximately 100 chapters. Faculty advisor Courtney Pham, senior instructor of marketing, was also recognized as the Outstanding … [Read more...] about Earning more accolades

Filed Under: Student Success Tagged With: FBLA, marketing

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