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Why are fewer people buying life insurance?

May 2, 2023 by Strategic Communication

After peaking in 1971, the percentage of families covered by life insurance has dropped steadily, from a high of 85.4% to 59.4% in 2019. Financial experts say life insurance is still a “huge need.” So why don’t more people buy it?

Dr. Puneet Prakash, professor in the finance and risk management department at Missouri State University, offers a few reasons why to Policygenius.


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