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Marketing News

The Missouri State LSCMA Tours NewStream’s Facilities 

October 27, 2022 by Acacia Boerboom

The Logistics and Supply Chain Management Association were welcomed guests at NewStream's facilities NewStream Enterprises, LLC is a subsidiary of SRC Holdings Corp. It was formed in 1990 to provide comprehensive supply chain management to the world’s leading original equipment manufacturers (OEM). Students had the opportunity to ask supply chain questions to NewStream … [Read more...] about The Missouri State LSCMA Tours NewStream’s Facilities 

Filed Under: Classroom Highlights, Student Opportunities Tagged With: logistics, logistics and supply chain management, News

Student Spotlight—Julia Givens

October 24, 2022 by Acacia Boerboom

This month, the Department of Marketing spotlights Julia Givens—a student marketing professional! Julia Givens is a senior studying Marketing with an emphasis in Advertising & Promotions here at Missouri State. Originally from St. Louis, MO, Julia has plans to move to Indianapolis, IN After graduating in May 2023. Julia started an internship with GEICO last summer and … [Read more...] about Student Spotlight—Julia Givens

Filed Under: Classroom Highlights, Student Opportunities Tagged With: Accomplishments, News, Student Accomplishments

Congratulating Marketing Department Assistant Professor, Dr. Haiying Yang, on “The Role of Live-Streaming Commerce” Supply Chain Research

October 21, 2022 by Acacia Boerboom

In the latest Marketing Department Research Workshop VIII, Dr. Haiying Yang presented “The Role of Live-Streaming Commerce” The overall research serves to investigate how a supplier responds to the fast-growing live-streaming commerce and if a supplier should collaborate with key opinion leaders (KOLs). In the abstract, Dr. Haiying Yang explains: "Live-streaming … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Haiying Yang, on “The Role of Live-Streaming Commerce” Supply Chain Research

Tagged With: Accomplishments, Faculty Accomplishments, Faculty Research, logistics and supply chain management, News, sales

Client Operations Specialist: Lanter

October 21, 2022 by Acacia Boerboom

Company Name: Lanter Delivery Systems Company Website: https://lanterdeliverysystems.com/ Company Information: "Lanter Delivery Systems is a multi-regional logistics company and a leader in overnight, unattended delivery of auto and agricultural parts from Customer's distribution centers to dealer locations. Our customers include most major U.S. automakers and … [Read more...] about Client Operations Specialist: Lanter

Filed Under: Jobs, Student Opportunities Tagged With: full time, logistics, logistics and supply chain management, News

Congratulating MKT Department Assistant Professor, Dr. John Galvan, on “Sales Technology” Research

October 17, 2022 by Acacia Boerboom

In the latest Marketing Department Research Workshop VII, Dr. John Galvan presented “Sales Technology: A Three-part Multimethod Approach to Examining Sales-stacks” The overall research serves as a guidance for future sales-stack technology. In the abstract, Dr. Galvan explains: "Salespeople depend on sales-related technologies to make themselves more efficient and … [Read more...] about Congratulating MKT Department Assistant Professor, Dr. John Galvan, on “Sales Technology” Research

Tagged With: Accomplishments, Faculty Accomplishments, Faculty Research, Marketing, News, sales

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