The Missouri State University Department of Marketing welcomed Dr. Ji Hyun Ahn as an assistant professor in fall 2026. Specializing in supply chain management and operations management, Dr. Ahn brings extensive academic, industry and government experience to the department. Before joining Missouri State, Dr. Ahn served as a visiting assistant professor at Coastal Carolina … [Read more...] about Faculty Spotlight: Ji Hyun Ahn Brings Industry Experience and Global Expertise to Missouri State
Join us in congratulating associate professor of marketing Dr. Josh Coleman on his feature story in the 2023 issue of Mind's Eye magazine. Coleman’s research focuses on how businesses can use philanthropy efforts to tackle social challenges and engage customers. Congratulations Dr. Coleman! The full story is now available online. Excerpt: Social enterprises … [Read more...] about Dr. Josh Coleman featured in Mind’s Eye magazine
Independent study courses give students an opportunity to explore topics that may be outside the box of regular programs. Marketing department graduate assistant Yousry ElDardiry took advantage of this opportunity to collaborate with marketing department head Dr. Ismet Anitsal and Dr. Meral Anitsal to learn more about the impact of service learning on community engagement. … [Read more...] about Engaging Education: Maximizing the effects of service-learning
Missouri State Marketing faculty Dr. Christina Simmers and Dr. Ron Clark published a cross-cultural study that examines several issues related to the use of celebrity endorsers. The study reviews cross-national differences between the US and China in the ability of celebrities to endorse multiple products based on a combination of source characteristics (such as expertise, … [Read more...] about New research: Cross-cultural study on the use of celebrity endorsers