This past semester, the Missouri State Ad Team was tasked to create a campaign for the McCain Institute that prevents targeted violence. Through the use of extensive primary and secondary research, the team constructed a digital campaign titled K.E.Y., or Kindness Empowers Youth. This campaign targets children in grades 3 through 5 with fun activities and an interactive game. … [Read more...] about Ad Team Wins First Place at National Competition
On March 17, 2020, Missouri State University students, faculty and staff members were notified that all on-campus courses would be making the transition online for the remainder of the spring semester due to the COVID-19 pandemic. During these challenging times, the MSU Marketing Department believes it is important to share information that can help students and faculty members … [Read more...] about Sticking Together: faculty share their experiences and tips for working from home
Educators are constantly in search of opportunities that allow students to apply what they’ve learned in the classroom. Dr. Allen Schaefer, a sales professor in the Marketing Department, worked with Freightquote to develop a role-play competition for students in his Advanced Selling class. Freightquote is a shipping firm that provides small businesses with shipping solutions in … [Read more...] about Advanced Selling students develop their skills with industry professionals
The Missouri State University Advertising Team has a long history of success, earning 11 national awards during their 20 year history of competing. These achievements have brought recognition to both the Ad Team and the Marketing program at Missouri State University. When asked to comment on the Ad Team’s successes, Missouri State University President Clif Smart says, “the … [Read more...] about Missouri State’s Ad Team prepares for success
Instructor Carly Pierson’s Principles of Marketing course recently welcomed two guest speakers to class—Seth Kitchen, founder of Collaboarator, and Jason Klein, founder of Logic Forte. Both speakers shared their marketing insight, including how they utilized distinctive resources to shape their strategy. Seth Kitchen created his online company in April 2019 as a full-time … [Read more...] about Principles of Marketing class welcomes two guest speakers