Coming off of a win for their campaign for The McCain Institute in 2020, the Missouri State University Advertising Team has recently announced their plans for their next project. This semester, the Ad Team will develop a campaign addressing targeted violence and domestic terrorism for The Department of Homeland Security and The Office of Targeted Violence and Terrorism … [Read more...] about Missouri State University Ad Team Seeks Another Victory
Morgan George never expected that she would be writing a critically recognized and awarded research paper when she began taking her Executive Internship course. “I took the course to take a deeper dive into the intricacies of the work I was doing each week,” says George. “It quickly grew into so much more.” With the help of Dr. Ismet Anitsal and Dr. Meral Anitsal, George not … [Read more...] about More Than a Project: Morgan George takes her work beyond the classroom and into the real world
This past semester, the Missouri State Ad Team was tasked to create a campaign for the McCain Institute that prevents targeted violence. Through the use of extensive primary and secondary research, the team constructed a digital campaign titled K.E.Y., or Kindness Empowers Youth. This campaign targets children in grades 3 through 5 with fun activities and an interactive game. … [Read more...] about Ad Team Wins First Place at National Competition
On March 17, 2020, Missouri State University students, faculty and staff members were notified that all on-campus courses would be making the transition online for the remainder of the spring semester due to the COVID-19 pandemic. During these challenging times, the MSU Marketing Department believes it is important to share information that can help students and faculty members … [Read more...] about Sticking Together: faculty share their experiences and tips for working from home
Educators are constantly in search of opportunities that allow students to apply what they’ve learned in the classroom. Dr. Allen Schaefer, a sales professor in the Marketing Department, worked with Freightquote to develop a role-play competition for students in his Advanced Selling class. Freightquote is a shipping firm that provides small businesses with shipping solutions in … [Read more...] about Advanced Selling students develop their skills with industry professionals