Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
The Marketing Department at Missouri State University’s College of Business welcomes three new faculty and staff this semester—Dr. İsmet Anıtsal as Department Head, Dr. Jamie Grigsby as Assistant Professor and Peggy Kahre as Administrative Assistant II. Dr. İsmet Anıtsal Dr. Anıtsal joins the department from Tennessee Tech University, where he taught courses in both marketing … [Read more...] about Marketing Department Welcomes Three New Faculty and Staff
Missouri State’s Ad Team has done it again! This semester they partnered with the Community Foundation of the Ozarks and the Create Here program. Create Here was developed to help current business owners and striving entrepreneurs. This program eases the work each business owner has to do to launch their next venture. After weeks of late nights and lots of coffee, Jacob … [Read more...] about Missouri State’s Ad Team Launches Create Here