The Missouri State University Advertising Team has a long history of success, earning 11 national awards during their 20 year history of competing. These achievements have brought recognition to both the Ad Team and the Marketing program at Missouri State University. When asked to comment on the Ad Team’s successes, Missouri State University President Clif Smart says, “the … [Read more...] about Missouri State’s Ad Team prepares for success
Jamie and Jeff Vann met at Missouri State, and they have enjoyed over 20 years together as a couple. They have calculated 6 moves, 4 houses, 2 apartments, 11 vehicles, 8 jobs, 5 businesses, 2 nonprofits, umpteen chickens and fish, 7 broken bones, 2 dogs, 5 churches and 2 children. They support one another in every endeavor they take on, individually and together, including … [Read more...] about A Theme Park for EveryBODY: Jamie and Jeff Vann on the creation of Spirit of Discovery Park
Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion