I found it interesting to learn about how different cultures react to waiting in long lines at Disney parks. The text mentions that Disney spent years researching the best way to keep people happy while standing in long lines, but even with their decades of extended-experience they still could not anticipate the problems they would run into at Disneyland Paris. The clientele at … [Read more...] about Long Lines at Disney Parks

I was really surprised to learn that Japan is commonly used as a test market for the rest of the world. I would have assumed that most companies would test their products in the United States, in larger cities like New York, San Francisco, Los Angeles, etc., but apparently Japan is a more sophisticated audience. Japan has over 110 million mobile phone users, and many of them … [Read more...] about Japan – the Test Market for the Rest of the World

Reading over the example of Lego’s Target Market was a great lesson. First it talks about how Lego was trying to target girls 5 different times and finally after they spent time and money in qualitative research, they were successful. This makes me wonder what type of research they were doing before they started to really focus on qualitative. Learning that … [Read more...] about It’s important to know what research is needed

We have had many classes throughout school talking about marketing research and how important it really is if you want to have a successful business. Never liked researching and learning how to do well in marketing research until I started my job with Milwaukee Tool. This really taught me how important this process is to a business and how beneficial it is. One thing that … [Read more...] about Marketing Research

While looking and reading the research process page of this chapter I picked up lots of similarities. This is just your basic research processing strategy really. First, you will want to determine a research topic. This is common in every practice. Determining the source of information is second on the list. I think the most important question and step is the cost and benefits … [Read more...] about Week 8 The research process