Web Strategy and Development Blog

Bear Fest Village Facebook image

Social Media Kit: Homecoming 2016 – Welcome Home

We’ve created a social media kit to help you share the #BearsHomecoming experience.

by

Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2016. We’ve created a social media kit to help you share the event with your family and friends.

Key details

  • What: Homecoming 2016 – Welcome Home
  • When: Oct. 14-15, 2016
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and Student Homecoming Committee

Main events:

Share your story

Help us spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation during Homecoming by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Homecoming related social media content posted with #BearsHomecoming will be aggregated and featured through Tagboard. To be featured, users need to:

  • Post to a public account on Facebook, Twitter, Instagram, Google+, Vine or Flickr
  • Include the hashtag #BearsHomecoming

Make your post social media savvy

Tagging tips

Other tips:

  • When you post to Facebook, boost your status update by sharing it with a photo. Nothing beats a first-hand perspective!
  • If you attend a Homecoming event, consider sharing a photo from or quote about your experience.

Visual assets

Facebook

koozie-with-beads_1200x675 19466_1174_1200x675 18888-4676_1200x675 18701-5254_1200x675  bearfestfb

Twitter

koozie-with-beads_440x248 19466_1174_440x248 18888-4676_440x248 18701-5341_440x248 bearfestvillagetwitter

Instagram

bearfestvillageinstagram koozie-with-beads_697x697 19466_1174_1080x1080 18888-4676_1080x1080 18701-5289_1080x1080

Sample social media posts

Sample tweets

  • Join @MarooNation and @MoStateHC2016 in this years theme, Welcome Home Bears past and present #BearsHomecoming #SGF
  • Make Homecoming Headquarters your first stop on campus, and get everything you need for #BearsHomecoming weekend: http://alumni.missouristate.edu/homecoming/homecoming-headquarters.htm
  • Celebrate #BearsHomecoming and enjoy specials at participating #downtownsgf businesses with Bears on the Square: http://bit.ly/BOTS15 #SGF
  • Don’t miss our #BearsHomecoming concert with the ‘sass’ and ‘brass’ with @PointerOfficial Oct. 15 at @HammonsHall. Buy tickets: http://purchase.tickets.com/buy/TicketPurchase?pid=8308058
  • Join us for a kid-friendly breakfast w/@MSU_Boomer and color your own Boomer tote after the #BearsHomecoming parade: http://bit.ly/BfastBoomer
  • Soak in MSU spirit and watch floats, bands, & more at the #BearsHomecoming Parade Oct. 15 at 9 a.m. on JQH Pkwy #SGF: http://bit.ly/BHPArade
  • Tailgate w/#MSUBears fans and prepare to cheer on @MOStateFootball in @BearfestVillage at 11 a.m. #BearsHomecoming: http://bit.ly/BFV1llage
  • Bring the kids to @BearfestVillage and check out the Family Zone north of McDonald Arena #BearsHomecoming: http://bit.ly/BFV1llage
  • Cheer @MOStateFootball on against the Leathernecks Oct. 15 at 2 p.m. in Plaster Stadium. Tix: http://bit.ly/BHFootball #BearsHomecoming #MSUBears

Review our steps for turning a link into a tweet.

Facebook event

Homecoming 2016 has an associated Facebook event; please link to the Facebook event page when appropriate.

Sample Facebook posts

Sharing about Homecoming on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1
  • Headline: Celebrate Missouri State and Welcome Home fellow Bears at #BearsHomecoming!
  • URL: https://www.facebook.com/events/496655433874286/
Example 2
  • Caption: Enjoy a family-fun morning including breakfast, a meet and greet with Boomer, and color your own Boomer coloring tote bag after the ‪#‎BearsHomecoming parade Oct. 15.
  • URL:http://bit.ly/1Pa3XfP