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Bear Fest Village Facebook image

Social Media Kit: Homecoming 2017 – Welcome Home

We’ve created a social media kit to help you share the #BearsHomecoming experience.

2017-10-11 by admin

Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2017. We’ve created a social media kit to help you share the event with your family and friends.

Key details

  • What: Homecoming 2017 – Welcome Home
  • When: Oct. 27-28, 2017
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and Student Homecoming Committee

Main events:

  • Rockstar: Oct. 24, 7 p.m. in Hammons Student Center
  • Yell Like Hell: Oct. 26, 6 p.m. in Hammons Student Center
  • Welcome Home Party: Oct. 27, 5-8 p.m. outside The Davis-Harrington Welcome Center
  • Bears on the Square: Oct. 27-28 in downtown Springfield
  • Rent: Oct. 27-28, in Hammons Hall – Tickets
  • Breakfast with Boomer: Oct. 28, 10 a.m. in Meyer Library
  • Homecoming Parade: Oct. 28, 9 a.m. on John Q. Hammons Parkway
  • BearFest Village: Oct. 28, 11 a.m. – 2 p.m. at BearFest Village
  • Missouri State Bears vs. Indiana State Sycamores: Oct. 28, 2 p.m. at Plaster Stadium – Tickets
  • Maroon and White Scrimmage: Oct. 28, 10 a.m. – noon in JQH Arena
  • Access all homecoming weekend activities

Share your story

Help us spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation by posting on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Homecoming related social media content posted with #BearsHomecoming will be aggregated and featured through Tagboard. To be featured, users need to:

  • Post to a public account on Facebook, Twitter, Instagram, Google+, or Flickr
  • Include the hashtag #BearsHomecoming

Make your post social media savvy

Tagging tips

  • Tag the post with the official Homecoming hashtag: #BearsHomecoming
  • Whenever applicable, tag: Missouri State University or @MissouriState, MarooNation or @MarooNation, @MOStateHC2017, Missouri State Bears or @MOStateFootball
  • And any other university account like @MSUPrideBands
  • If applicable, tag the post with the Bears athletics hashtag: #MSUBears
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: Homecoming

Other tips:

  • When you post to Facebook, boost your status update by sharing it with a photo. Nothing beats a first-hand perspective!
  • If you attend a Homecoming event, consider sharing a photo from or quote about your experience.
  • You can update your profile and cover photos with the Homecoming logo.

Visual assets

Facebook timeline photos

grilling in bearfest village

students at bearfest village

cheerleaders at bearfest village

Students and families gather on the lawn for festivities and tailgating before the 2016 homecoming game.

Bearfest Village prior to the homecoming game

2016 Football Homecoming game

Football's homecoming game

2016 Football Homecoming game image of students

Parade down JQH Parkway

Homecoming court in parade

Community parade members

Alumni at welcome home party

alumni at welcome home party

Twitter timeline photos

grilling at bearfest village

Bearfest Village prior to the homecoming game

alumni with boomer

alumni and family at breakfast with boomer

2016 Football Homecoming game

two football players touching helmets

students at plaster stadium

baton twirler in parade

Band during parade

homecoming court during parade

alumni at welcome home party

alumni at welcome home party

Instagram

homecoming court in parade

baton twirler in parade
football player on field

family with boomer

family with boomer

alumni at breakfast with boomer

students in bearfest village

fans in bearfest village

students in bearfest village

students in bearfest village

Twitter profile photos

homecoming facebook profile pics

Promo_4 (400x400)

Promo_2 (400x400)

Promo_5 (400x400)

Promo_6 (400x400)

homecoming facebook profile pictures

Facebook profile/cover photos

homecoming facebook profile pics

Promo_2 (400x400)

Promo_4 (400x400)

Promo_5 (400x400)

Promo_6 (400x400)

homecoming facebook profile pictures

homecoming facebook headers

facebook homecoming cover photos

 

Sample social media posts

Sample tweets

  • Join @MarooNation and @MoStateHC2017 in this year’s theme: Every Bear, Everywhere #BearsHomecoming #SGF
  • The Welcome Home Party is THE place to start your maroon and white weekend with fellow alumni: http://bit.ly/BearsParty
  • Celebrate #BearsHomecoming and enjoy specials at participating #downtownsgf businesses with Bears on the Square: http://bit.ly/BearsOTS  #SGF
  • Five hundred twenty five thousand six hundred minutes… http://bit.ly/BearsRent #BearsHomecoming  Oct. 27-28 at @HammonsHall.
  • Join us for breakfast w/ @MSU_Boomer and take home a picture with the best mascot in the MVC #BearsHomecoming: http://bit.ly/BfastBoomer
  • Let’s cover JQH Parkway in maroon and white during #BearsHomecoming Parade Oct. 28 at 9 a.m. #SGF: http://bit.ly/BHPArade
  • Tailgate w/ #MSUBears fans and prepare to cheer on @MOStateFootball in @BearfestVillage at 11 a.m. #BearsHomecoming: http://bit.ly/BFV1llage
  • Bring the kids to @BearfestVillage and check out the Family Zone north of McDonald Arena #BearsHomecoming: http://bit.ly/BFV1llage
  • Cheer @MOStateFootball on against the Sycamores Oct. 28 at 2 p.m. in Plaster Stadium. Tix: http://bit.ly/BHFootball #BearsHomecoming #MSUBears

Review our steps for turning a link into a tweet.

Facebook event

Homecoming 2017 has an associated Facebook event; please link to the Facebook event page when appropriate. And don’t forget to join and share on your pages.

Sample Facebook posts

Sharing about Homecoming on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1
  • Headline: Celebrate with Every Bear, Everywhere at #BearsHomecoming!
  • URL: https://www.facebook.com/events/496655433874286/
Example 2
  • Headline: Enjoy a family-fun morning including breakfast, a meet and greet with Boomer and get your own family portrait with him on Oct. 28 ‪#‎BearsHomecoming
  • URL: http://bit.ly/1Pa3XfP
Example 3
  • Headline: Find an event for every Bear in your life at #BearsHomecoming Oct. 27-28.
  • URL: http://bit.ly/BearsHCevents
Example 4
  • Headline: Get out your BearWear and enjoy antoher #BearsHomecoming weekend Oct. 27-28.
  • URL: http://alumni.missouristate.edu/homecoming/

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Filed Under: Social media, Social media kit Tagged With: alumni, BearsHomecoming, homecoming, Social Media, Social Media Kit, web and new media, web strategy and development

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