As part of the 2010 redesign, we standardized Google Analytics tracking. Any page that uses some form of the official templates automatically includes the Google Analytics tracking code and reports to our main Google Analytics account. We recently made some changes to this code that will affect these measures and most likely cause sites to […]
Directing a reader to a website allows you to use Web analytics to determine if your intended audience is following through on the call to action you provided. In this post, I’ve outlined three ways to determine the effectiveness of a print piece, email or newsletter.
Google Analytics provides a vast array of statistics to help you understand visitor characteristics, behavior and more. It can also assist in measuring, evaluating and planning online promotions or public relations plans.
At its basic level, Google Analytics provides a wealth of information about your website, user behavior and more. To better understand the basic reports found in Google Analytics, you must first understand the terms or metrics Google Analytics uses to categorize your site’s statistics.
Three weeks ago I was able to attend a webinar on Google Analytics for higher education websites hosted by Stamats. This webinar focused on explaining a series of custom reports developed by the company. I wanted to share these reports along with an explanation of a common Google Analytics statistic—bounce rate.