Missouri State’s signature public affairs events, such as the Public Affairs Convocation, provide meaningful insight and perspective for the Missouri State and Springfield communities.
The Oct. 28 convocation featured veteran and humanitarian Eric Greitens, author of The Heart and the Fist, who spoke on his experiences in Iraq, Rwanda and other geopolitical hotspots.
Digital promotion of the Public Affairs Convocation
To help raise awareness of this event, Web and new media engaged with various University and community partners – primarily through the creation of a social media press kit and submission to various community calendars.
Social media press kit
In order to assist with event promotion, a social media press kit was created. It contained the following resources:
- Event details
- Sample text for blog posts
- Sample tweets
- Sample Facebook posts
A number of University units distributed resources from the social media kit or created their own promotional materials for social media. In addition to the public affairs and marketing and communications divisions, those units include:
- College of Business
- Alumni Association
- Graduate College
- Juanita K. Hammons Hall
- Plaster Student Union
- Center for Community Engagement
- Political Science Department
This event was also submitted to the following digital community calendars:
- Springfield News-Leader
- 417 Magazine
- It’s All Downtown
Online traffic to the Public Affairs Convocation website
During the month of October, there were 1,538 pageviews of the Public Affairs Convocation webpage, with traffic peaking on the day before the event.
Social media event coverage
The official Public Affairs hashtag, #CitizenBear, was used to organize the social media conversation about Eric Greitens’ lecture.
On the day of the event, the hashtag #CitizenBear achieved the following reach:
- 113,343 impressions
- 30,476 individual accounts reached
- 37 individual contributors used #CitizenBear
Samples from social media conversation
— Terry Weber (@tweb116) October 28, 2014
Author, humanitarian, former Navy SEAL Eric Greitens speaks on courage and caring at the Public Affairs Convocation. #CitizenBear A photo posted by Missouri State University (@missouristate) on
— Angie Pinegar (@arpie05) October 28, 2014
— Missouri State (@missouristate) October 29, 2014
If you haven’t read “The Heart and The Fist”, I highly recommend it. #citizenbear A photo posted by Lexi Jones (@lexibrynjones) on