Web Strategy and Development Blog

Redesigned MSAS website: Highlights professionalism and flexibility

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The redesigned website for the Master of Science in Administrative Studies recently launched as part of the Academic Website Project.

Flexibility – a complex selling point

Prospective students get excited about the administrative studies curriculum, which allows them to tailor leadership skills to their individual goals and experiences. This flexibility, however, adds complexity. Explaining the curriculum with clarity and concision became a focal point of the redesign.

Comprehensive program requirements

We accomplished this by building a Core Curriculum page, which outlines the curriculum in terms of its goals.

Website sections dedicated to each of the pre-designed option areas round out the program’s offerings:

A section dedicated to the Individualized Studies option outlines how students may design their own curriculum.

The section of the administrative studies website that is dedicated to international studentsOnline and international options

The MSAS program’s appeal to working professionals and international students also became important to the website’s redesign.

Many courses are offered online, which makes the program a great choice for people who want to pursue graduate studies while working. We created a page specifically for the Online Degree Option, which makes it easy for students to access the resources they need to succeed as online students.

Administrative studies is also an appealing option for international students, and because these students have specific needs and requirements we dedicated a section of the website to serving them.

Video assets

Current trends in digital media made video a critical part of the content strategy for the MSAS website. We created the following video specifically for this project.

In addition, we utilized the following videos featuring MSAS students and alumni, which were created for other University projects.

 Site credits

  • Project lead and content: Lucie Amberg, new media specialist in the office of Web and new media
  • Design: Veronica Adinegara, senior graphic designer in the office of publications
  • Editor: Don Hendricks, director of the office of University communications
  • Implementation: Brian Heaton, content management programmer in the office of Web and new media, with Lucie Amberg and Sara Clark, director of the office of Web and new media, and student coders Brandon Fitzlaff and Max Orlando

Social media kit: Graduate Interdisciplinary Forum

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The Graduate Interdisciplinary Forum showcases graduate student research and creative works through oral, poster and performance presentations.

The forum is open to the public, which provides an outstanding opportunity for Missouri State students to engage the community with their research. For many students, it also marks the culmination of months — and even years — spent focused on topics they’re passionate about.

Key details

Share the story

Help spread the word about the Graduate Interdisciplinary Forum to the Missouri State and Springfield communities.

If you’re attending or participating in the event, we want to hear about your experience. We encourage you to join the online conversation about this event by posting about it on Facebook, Twitter or Instagram.

Make your post social media savvy

  • When applicable, use the Missouri State hashtag for academic achievements: #FollowYourPassion
  • When applicable, tag Missouri State University Graduate College or @MSUGradCollege in your post
  • When applicable, use the Springfield hashtag #SGF
  • Sharing a photo is a great way to boost your post, and the photos below are available for your use

Photos

 

Sample social media posts

Sample tweets

  • Showcase your graduate research at the Interdisciplinary Forum. Application deadline is April 7: bit.ly/1GyKiiZ #FollowYourPassion
  • Students will present research findings at Graduate Interdisciplinary Forum, April 25. bit.ly/1bjPEoL [USE WITH ANY OF THE PHOTOS ABOVE]
  • Support other students by volunteering at the Graduate Interdisciplinary Forum. Learn more: bit.ly/1bjPEoL [USE WITH ANY OF THE PHOTOS ABOVE]
  • The #SGF community is invited to view new research by @MSUGradCollege students, April 25: bit.ly/1BENipx [USE WITH ANY OF THE PHOTOS ABOVE]

Sample Facebook posts

  • Grad students: Apply to present your research at the Interdisciplinary Forum. Deadline is April 7. bit.ly/1EAxj06 [USE WITH ANY OF THE PHOTOS ABOVE]
  • Celebrate student research achievements at the Graduate Interdisciplinary Forum, April 25. bit.ly/1APDjyu [USE WITH ANY OF THE PHOTOS ABOVE]
  • Support other students by volunteering at the Graduate Interdisciplinary Forum. bit.ly/1xmjrak [USE WITH ANY OF THE PHOTOS ABOVE]

Social media kit: Graduate College Virtual Fair

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Graduate College Virtual Fair is April 22

The Graduate College is excited to expand its showcase by taking the event online. At the Graduate College Virtual Fair, participants will enjoy real-time interaction with program coordinators and Graduate College staff– all with the convenience of the Web. Graduate students talking and laughing

Social media kit helps publicize event

The office of Web and new media has created a social media press kit to promote the Virtual Fair. It includes:

  • Sample tweets
  • Sample Facebook posts
  • Photos approved for promotion of the Virtual Fair
  • Tips for optimizing social media promotion of the Virtual Fair

Participating programs are encouraged to use this social media kit on their own social media channels.

Graduate College website redesigned with recruitment focus

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Graduate College websiteThe Graduate College website was completely redesigned, in both content and look. The goal was to implement a recruitment focus that complemented other academic websites promoting graduate programs.

Key features include the following:

  • Landing pages for each audience
    The site was broken into the three audiences: future students; new and current students; and faculty and staff. This allowed the content on each of those pages to be tailored to the unique needs of the audience.
  • Checklist for applying to Missouri State
    The main content of the Future Students page is a checklist for applying to Missouri State, which details each step and makes the process easier to understand.
  • Use of a blog to provide updates
    Graduate Council minutes, updates and event notices are now distributed via the Graduate College blog, which is shared on social media and automatically fed into the website.

Site credits

  • Content: Jessica Clements, new media specialist
  • Design: Chris Austin, Web designer
  • Website implementation: Jake Myers, Brittany Dilts, Hannah Morrison and Ted Ostapko, Web and new media student workers, with oversight by Sara Clark, director of Web and new media