The campaign started Jan. 1 and runs through Jan. 30. The funds will support social and emotional development of Missouri elementary students. 

What does K.E.Y. do? 

K.E.Y. is an experiential learning program with the goal of empowering students in grades 3 and 4 with an increased emotional intelligence and self-concept. 

This is accomplished through secret agent themed lesson plans that encourage students to “unlock their character.” An online game, K.E.Y. Academy, provides opportunities for students to work through social scenarios and learn the values of teamwork and self-esteem. 

“With the shift to online learning, K.E.Y. now offers multiple delivery options to give kids a fun and tangible way to learn,” said Lauren Kerr, K.E.Y. CEO and senior. “All lesson plans can be accessed through our website for free.” 

Missouri State’s Advertising Team created K.E.Y. as part of the 2020 Peer-to-Peer Protective Project sponsored by the McCain Institute and EdVentures Partners. The K.E.Y. campaign won first place in the competition.  

Even after the competition, several students continued K.E.Y. in hopes of making a positive impact on the community. 

“I’m tremendously proud of these students and alumni for taking their work beyond the classroom and engaging other Missouri State students and community organizations in the process,” said Samantha Francka, Ad Team instructor. “They’re using their talents and skills to make a real difference.” 

How can you help? 

Donations can be made through the Cause Momentum website. 

The funds will support further development of the K.E.Y. program and provide free educational materials to elementary schools across Missouri.  

K.E.Y. has big hopes for the future, including expanding and becoming a nonprofit. 

“Along with raising funds for local students and classrooms, we hope to raise money to apply for 501(c)(3) nonprofit status in order to get more resources for K.E.Y.,” said Morgan George, K.E.Y. communications director and Missouri State graduate student. 

Follow K.E.Y. on Instagram and Facebook to keep up with the campaign. 

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