For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition
The Missouri State University Ad Team took first place in the P2P: Building Community Trust competition on June 29, 2016 in Baltimore, Maryland. This is the fourth consecutive win for the Missouri State Ad Team in a national or international competition sponsored by EdVenture Partners and is one of seven national advertising and branding competitions the team has won in the … [Read more...] about Ad Team wins national advertising competition 4 years in a row
In the spring of 2015 the Ad Team won an international competition for their innovative social media platform, titled One95, countering violent extremism. Since that time the campaign has moved from idea to execution. On Sept. 23, Sovereign Challenge presented a seminar, Challenging Extremism: Engaging the Successor Generation, in Washington, D.C. 118 individuals from 37 … [Read more...] about Ad Team’s One95 campaign gains global traction
By Shannon McMurtrey, Ph.D. I was very privileged earlier this year to travel to our nation’s capital with a very talented group of students from Missouri State University. A global pool of over 600 schools had been narrowed to 23 who were invited to submit campaigns as part of a competition sponsored by the State Department called, “P2P: Challenging Extremism Initiative.” … [Read more...] about Bears Business Brief-Classifying an act of war or terrorism not as easy as you might think
In a follow-up to our Ad Team Earns World Championship article, here is a short video highlighting this outstanding achievement and how our students hope to inspire change on this important global issue. https://www.youtube.com/watch?v=LLGWQUuxgx8&feature=youtu.be … [Read more...] about Ad Team: Fighting Violent Extremism with One95