By Amy Stokes, Ph.D. Every brand desires loyal consumers who will, year after year and during periods of economic uncertainty or prosperity, continue to do business with them. The question, especially for new or smaller businesses, is how does a brand move from relative unawareness to having a loyal customer base? While it is imperative to begin with the fundamentals I … [Read more...] about Bears Business Brief – Climbing the ladder from brand unawareness to customer loyalty
By Elizabeth Rozel, Ph.D. Two sad statistics were recently revealed: 35 percent of workers report having been bullied in the workplace, and 62 percent of employers ignore workplace bullying. If not addressed, workplace bullying can become part of a company's culture because the company unintentionally allows aggressive behavior. Workplace bullying can be defined as … [Read more...] about Bears Business Brief – Bullies aren’t just on the playground
By Dr. James Philpot Suppose a friend of yours has just died. You had previously agreed that when this time came, you would settle her estate. Once your initial shock and sadness passes, you might ask yourself, "Where do I begin?" In this column, we will consider an estate planning document that can help with this question — the financial inventory. A financial … [Read more...] about Bears Business Brief – Estate planning: Your financial inventory
Accounting Degree Review, a website that reviews and ranks the best accounting programs across the nation, placed Missouri State University’s accounting programs in the top five schools for affordability. The undergraduate program was ranked fourth, while the graduate program was ranked second. “We are proud of both the quality and affordability of our accounting program … [Read more...] about University accounting programs ranked high in affordability
By Mike Merrigan, J.D., MBA According to Gallup's 2013 State of the American Workplace report, only 30 percent of employees are actively committed to doing a good job. Fifty percent of employees merely put in their time, while the remaining 20 percent act out in counterproductive ways, including: negatively influencing their coworkers, missing days on the job and driving … [Read more...] about Bears Business Brief – Creating the greatest place on Earth to work