By Shannon McMurtrey, Ph.D. Lately it seems like there have been news reports of data breaches almost on a daily basis. It turns out that isn't too far from the truth. Five of the top 10 data breaches of all time have occurred within the past two years. Household names like Home Depot, Target and Sony Entertainment have been among the more recent victims of massive data … [Read more...] about Bears Business Brief: Big Data means better security needed
Andrea Pena imagined she would spend years working her way up the corporate ladder at a fashion giant like Nordstrom. In 2011, however, a hard-to-beat opportunity presented itself and she took it, resulting in an award-winning Springfield boutique that focuses on contemporary, casual fashions. Pena, who graduated in 2009 with a bachelor’s in fashion merchandising, bought an … [Read more...] about Owner of award-winning boutique credits MSU for business acumen
By Jeff Jones, Ph.D. A new year is upon us, and that is always a good time to reflect on the prior year and assess what to expect in financial markets in the coming year. Relative to the last five to 10 years, 2014 was considerably less exciting, which to many was a welcome change. The U.S. stock market had a solid year, with the S&P 500 exhibiting a return of … [Read more...] about Bears Business Brief: 2015 investment outlook
The Missouri State Ad Team was in Kansas City February 5th and 6th for a several meaningful activities. The 15-person Ad Team, along with their faculty advisor Dr. Melissa Burnett, toured Hallmark’s Corporate Headquarters and Barkley Advertising Agency. The team got a glimpse into the creative process inside the largest greeting card manufacturer in the U.S. and learned how … [Read more...] about College of Business Ad Team visits Kansas City
By Ronald A. Clark, Ph.D. An untimely rendezvous between our family vehicle and the vehicle of a highly intoxicated driver, although resulting in no permanent injuries, put my wife and me in the market for a new vehicle. Shortly thereafter, we visited a number of car dealerships in the Springfield area and had the pleasure of meeting many local salespeople and sales … [Read more...] about Bears Business Brief – High pressure sales tactics are outdated