In 2024, Dr. Friske published six peer-reviewed articles in academic journals. According to the latest Australian Business Deans Council Journal Quality List rankings, one article appears in an ‘A*’ journal, four appear in ‘A’ journals, and one appears in a ‘C’ journal. Dr. Friske’s recent work focuses on two distinct topics: (a) innovation strategies (e.g., customer participation, coopetition) and (b) macro marketing issues (e.g., public trust in marketing systems, ESG reporting).

Listed below, in order of ranking, are the six articles that were published.

Articles Published (In order of A* – C)

1. Crick, James, Friske, Wesley, and Todd Morgan (2024), “The Relationship between Coopetition Strategies and Company Performance under Different Levels of Competitive Intensity, Market Dynamism, and Technological Turbulence,” Industrial Marketing Management, 118, 56-77. ABDC Ranking: A*.
2. Manis, Kerry T., Cockrell, Seth, and Wesley Friske(2024), “The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling,” Journal of Macromarketing, 44(1), 116-134. ABDC Ranking: A
3. Cockrell, Seth, Friske, Wesley, Voorhees, Clay M., and Roger J. Calantone (2024), “The Effects of Innovation on Product Recall Likelihood,” Journal of Business Research, 173, 114452. ABDC Ranking: A.
4. Obal, Michael, Friske, Wesley, and Todd Morgan (2024), “Customer Participation in New Product Development and the Impact of Remote Work,” Journal of Business and Industrial Marketing, 39(7), 1626-1641.ABDC Ranking: A.
5. Morgan, Todd, Friske, Wesley, Kohtamäki, Marko, and Paul Mills (2024), “Customer Participation in Manufacturing Firms’ New Service Development: The Moderating Role of CRM Technology,” Journal of Business and Industrial Marketing,39(4), 857-870. ABDC Ranking: A.
6. Friske, Wesley, Nikolov, Atanas Nik, and Todd Morgan (2024), “Making the Grade: An Analysis of Sustainability Reporting Standards and Global Reporting Initiative Adherence Ratings,” Corporate Social Responsibility and Environmental Management, 31(3), 2098-2108. ABDC Ranking: C.

In addition, Dr. Friske became editor of the Journal of Research in Marketing and Entrepreneurship (JRME) in September 2024. For 25 years, JRME has been an important outlet for scholarly research at the marketing-entrepreneurship interface. JRME has a 7% acceptance rate and has garnered an international reputation for quality scholarship, earning high rankings from both the Australian Business Deans Council (ABDC) and the Chartered Association of Business Schools (CABS).

The Marketing Department Head, Dr. Ismet Anitsal, congratulates Dr. Wes Friske, stating:

“I celebrate his role as editor of the Journal of Research in Marketing and Entrepreneurship, which is a well-recognized journal in the entrepreneurship field. Also, I congratulate him on his six high-ranking ABDC journal articles in 2024”

Congratulations, Dr. Wes Friske!