This past semester, the Missouri State Ad Team was tasked to create a campaign for the McCain Institute that prevents targeted violence. Through the use of extensive primary and secondary research, the team constructed a digital campaign titled K.E.Y., or Kindness Empowers Youth. This campaign targets children in grades 3 through 5 with fun activities and an interactive game. … [Read more...] about Ad Team Wins First Place at National Competition
In high school, Jacob Roseburrough had a passion for math and art. By the time he was college-bound, he decided to channel his creative energy and data-driven mindset into marketing. The Kansas City native left his home to attend Missouri State. Roseburrough was debating between two universities, but ultimately selected Missouri State because of its College of Business … [Read more...] about Recent alumnus now markets a fast-growing company
On March 17, 2020, Missouri State University students, faculty and staff members were notified that all on-campus courses would be making the transition online for the remainder of the spring semester due to the COVID-19 pandemic. During these challenging times, the MSU Marketing Department believes it is important to share information that can help students and faculty members … [Read more...] about Sticking Together: faculty share their experiences and tips for working from home
The Missouri State University Advertising Team has a long history of success, earning 11 national awards during their 20 year history of competing. These achievements have brought recognition to both the Ad Team and the Marketing program at Missouri State University. When asked to comment on the Ad Team’s successes, Missouri State University President Clif Smart says, “the … [Read more...] about Missouri State’s Ad Team prepares for success
Missouri State University’s public affairs mission encourages students to practice three pillars: cultural competence, community engagement and public affairs. Addison Reed’s application of the public affairs mission has distinguished her as a student. She's made sure her time here has mattered. As a marketing major, Addison developed an impressive resumé – one that includes … [Read more...] about Graduate exemplifies the three pillars of public affairs