Culture is a very big part of marketing internationally. Culture is also known as the sum of the values, rituals, symbols, beliefs and thought processes that are learned and shared by a group of people. One thing I learned is that marketers who are proficient in cultural differences are able to see where the problems lies within. Knowing differences among cultures can really … [Read more...] about Where is culture from?
When I think of cultural I think of countries and people doing the same thing they’ve done for years because that’s how it’s done and people don’t ask questions about it. That’s not always correct though, I learned there could be multiple reasons culture is changed: war or natural disasters, seeking new or different ways to solve problems, or adjusting to historical changes. … [Read more...] about Cultural Change
I did not realize how much there is to learn about culture. I always knew that it was a part of a country based off of their history and religion, but I had no idea it was so in depth. We first learned how birth control has had a major impact in the world, effecting each culture differently. For example, Roman Catholics did not support the pill, while others were excited for … [Read more...] about Origins of Culture
I was really surprised to learn that the birth control pill is the technological innovation that has had the greatest impact on institutions and cultural values over the past 100 years. For me it is hard to picture how different our society would be without a birth control pill, considering I have always lived in a world where it existed. Obviously, the pill prevents women from … [Read more...] about Impacts of the Birth Control Pill
In this chapter I enjoyed learning about Hofstede's dimensions. I am slightly familiar with these terms thanks for previous management classes, but I still found it interesting to learn about the dimensions again and see how they relate to culture. My "favorite" dimension to learn about is the individualism/collectivism index (IDV). The United States is considered to be an … [Read more...] about Individualist vs. Collectivist Cultures