Web Strategy and Development Blog

Logistics and supply chain management program page
Videos about the marketing department's programs work with efficient, high-impact text to give prospective students a clear idea of each program's benefits

New marketing website introduces mobile-happy academic design

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The redesigned marketing department website recently launched, marking a new phase in the Academic Website Project: mobile-adaptive design.

The new mobile design is not only optimized to reach prospective students where they are (on smartphones and tablets), it also allows for a richer multi-media experience.

Logistics and supply chain management program page
Videos about the marketing department’s programs work with efficient, high-impact text to give prospective students a clear idea of each program’s benefits

Interactive experience

Marketing department graduate assistant Lauren Cook produced a number of videos over the course of the project. As a result, designer Abby Isackson chose to build the design around video elements. She said, “I felt that the videos would be a great interactive focus for prospective students to see when scoping out the department.”

Word cloud from the marketing blog emphasizes themes such as "exceoptional faculty" and "real-world experience"
A word cloud from the marketing department blog illustrates some important words and themes

Streamlined organization

The website also received a streamlined organizational structure that leverages existing University systems whenever possible. For example, new courses and faculty and staff pages pull content from existing University systems – minimizing maintenance for the marketing department.

Content highlights meaningful themes

New written content was based on the words and ideas that resonate with marketing students. In particular, themes of “real-world experience” and “exceptional faculty” are carried throughout the sight. Content was constructed according to mobile-first strategy, which emphasizes concise, high-impact language.

Site credits

  • Project lead and content: Lucie Amberg, new media specialist, Web and new media
  • Design: Abby Isackson, graphic designer, University publications
  • Videos: Lauren Cook, graduate assistant, marketing department
  • Photography lead: Kevin White, senior photographer, photographic services
  • Implementation: Micah Meadows, Web and new media student team member, with oversight from Lucie Amberg, Brian Heaton, content management programmer/analyst, and Sara Clark, director of Web and new media