Web Strategy and Development Blog

Recap: Hello Omni CMS, goodbye Web Press!

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During MarCom Training Week, the office of web strategy and development presented “Hello Omni CMS, goodbye Web Press!”

The goal: Help all web editors become familiar and comfortable with using the university’s new content management system (CMS), Omni CMS.

A summary of the presentation is detailed below. You can also download the full presentation (.pdf).

What’s changed and basics

Compared to the old system, Omni CMS is easier and quicker to use.

Key takeaways:

  • To log-in, just go to the page you want to edit and scroll to the very bottom. Look for the little copyright-looking symbol (c). This is the DirectEdit link. Click it.
  • To start editing your page, select the green rectangle icon labeled “Main Region.”
  • To navigate between pages or sections of your site, select Content->Pages. All pages are saved as .pcf files. Your “homepage” is always default.pcf.
  • WYSIWYG Toolbar: Where all the editing magic happens. This is where you add, edit or enhance your content.
  • Dashboard: The command center for all your editing activities.
  • Global navigation links are displayed site-wide. Local navigation links are limited to a specific page.

Design system

The web design system is the foundation for building your pages.

Key takeaways:

  • Everything comes from snippets (puzzle piece), components (atom icon) and assets (box with arrows).
    • Snippets: The starting point for building your page. Grids are the most common. Grids “hold” your content.
    • Components: Where you showcase or highlight your content. Examples include touts, call to action (CTA) and more.
    • Assets: Specialized, frozen content. Maps, catalog content and policies are the most common.
  • Use the elements guide for determining how these items should be used.
  • Make sure your content is accessible and legible to all.

Access and support

How to get access or request help for updating your website.

Key takeaways:

  • Know the steps for becoming a web editor.
  • Contact us or review our documentation if you need help.
  • Common support questions:
    • Directory and profiles: Profile details are updated by our office. Office location and phone number can be updated by the individual person.
    • Broken images in preview: Unpublished images won’t display in preview. You must publish the photo(s) for them to display in preview mode.
    • Forms: A work in progress. Minor edits to frozen forms can only be made by our office.

Download the full presentation: Hello Omni CMS, goodbye Web Press! (.pdf)

Celebrate Global Accessibility Awareness Day (GAAD) on May 19

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The world celebrates digital access and inclusion with Global Accessibility Awareness Day (GAAD) on the third Thursday of May every year. More than one billion people worldwide have disabilities and impairments. GAAD gets people talking, thinking and learning about digital access and inclusion.

Creating accessible digital content is a must at Missouri State University. We know it can be a lot to think about, so here are some tips to keep in mind. We’ve also included some ways to join in virtually.

Find a GAAD virtual event

#SpotlightAccessibility – Spread positivity around accessibility by highlighting a great feature or product and learn about what others are using.

People with disabilities say these issues come up most often.

  • Videos that are missing captions.
  • Motion, animations and cluttered pages.
  • Auto play videos and auto-advancing slideshows.
  • Walls of text (long paragraphs and large chunks of text).
  • Small font size
  • Zooming problems: sites frequently break when size is increased by user.
  • Low contrasts and image of text: scan of a page of text saved as PDF produces an image of text.
  • Bright color schemes: white backgrounds can lead to migraines.
  • Relying only on color: this has long been a no-no, but still prevalent.
  • Mouse-focused sites: not usable on touch screens and difficult for users with motor impairments.
  • Too small touch-targets: thhis is the reason Missouri State University’s 2019 web redesign is so spacious.
  • CAPTCHAS: Keep out a lot more than bots.

Here’s what you can do to make your content more accessible.

While some of these items are automatically handled by MSU’s web templates, you still have an impact on many of of these items.

  • Don’t create a wall of text. Keep paragraphs to 2-4 sentences.
    • Content styled as Intro format should be brief; one or two short sentences plus 1-3 bullets. Anything longer isn’t introductory content.
  • Use headings to make an outline of your content.
  • Avoid images of text. When necessary, the alt text should contain all text in the image.
  • Don’t use heading markup (e.g., h3, h4) to make an “important” statement; consider a Notice Block instead.
  • Don’t use bold or italics for an entire sentence.
  • Use meaningful text for links; avoid brief abstract terms like read more or click here.
  • For web addresses, write descriptive link text.

Make sure you’re following the style guide.

  • In time references, use figures with a.m. and p.m throughout. Omit :00.
    • Examples: Summer office hours are 9 a.m. to 4:30 p.m. Telephone support is available 2:30-4 p.m. daily.
  • In email addresses, capitalize each word. Example: BoomerBear@MissouriState.edu.
  • Preferred capitalizations, spelling and usage:
    • Phone numbers: use dashes, not periods. Omit parentheses around the area code. 417-836-5000
    • Most words beginning with “non” or “post” should be formatted as one word with no hyphen (ex. noncredit, nondegree, nondegree-seeking, postbaccalaureate, postdoctoral, postdoctorate). Post-master’s should be hyphenated.
    • Email, not e-mail.
    • Use only one space between sentences. Do not use a space at the end of a paragraph or bulleted list item.
  • Common Bear terms:
    • Bear CLAW
    • Bear Line
    • BearWear
    • BearFare
    • BearMail
    • BearPass
    • Bear Park North (South)
    • BoomerMeals
    • Bear Breaks

Resources

Editorial Style Guide

Web Accessibility Clinic

Omni CMS Documentation

Recap: Accessibility according to actual people with disabilities

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This information is from a blog post that summarizes responses to a 2017 tweet by Safia Abdalla:

Tweet by Safia Abdalla @captainsafia.

Review the full post by Hampus Sethfors: Accessibility according to actual people with disabilities.

Biggest issues identified

  • Lack of captions
    • Primarily for video.
  • Motion, animations and cluttered pages
    • Includes auto play videos and auto-advancing slideshows.
  • Wall of text
    • Long paragraphs and large chunks of text.
  • Small font size
  • Zooming problems
    • Sites frequently break when size is increased by user.
  • Low contrasts and image of text
    • Scan of a page of text saved as PDF produces an image of text.
  • Bright color schemes
    • White background; can lead to migraines.
  • Relying only on color
    • Long been a no-no, but still prevalent.
  • Mouse-focused sites
    • Not usable on touch screens; difficult for users with motor impairments.
  • Too small touch-targets
    • This is the reason Missouri State University’s 2019 web redesign is so spacious.
  • CAPTCHAS
    • Keep out a lot more than bots.

What you can do

While some of these items are automatically handled by MSU’s 2019 web templates, you still have an impact on many of of these items.

  • Don’t create a wall of text. Keep paragraphs to 2-4 sentences.
    • Content styled as Intro format should be brief; one or two short sentences plus 1-3 bullets. Anything longer isn’t introductory content.
  • Use headings to make an outline of your content.
  • Avoid images of text. When necessary, the alt text should contain all text in the image.
  • Don’t use heading markup (e.g., h3, h4) to make an “important” statement; consider a Notice Block instead.
  • Don’t use bold or italics for an entire sentence.
  • Use meaningful text for links; avoid brief abstract terms like read more or click here.
  • For web addresses, write descriptive link text.

Make sure you’re following the style guide.

  • In time references, use figures with a.m. and p.m throughout. Omit :00.
    • Examples: Summer office hours are 9 a.m. to 4:30 p.m. Telephone support is available 2:30-4 p.m. daily.
  • In email addresses, capitalize each word. Example: BoomerBear@MissouriState.edu.
  • Preferred capitalizations, spelling and usage:
    • Phone numbers: use dashes, not periods. Omit parentheses around the area code. 417-836-5000
    • Most words beginning with “non” or “post” should be formatted as one word with no hyphen (ex. noncredit, nondegree, nondegree-seeking, postbaccalaureate, postdoctoral, postdoctorate). Post-master’s should be hyphenated.
    • Email, not e-mail.
    • Use only one space between sentences. Do not use a space at the end of a paragraph or bulleted list item.
  • Common Bear terms:
    • Bear CLAW
    • Bear Line
    • BearWear
    • BearFare
    • BearMail
    • BearPass
    • Bear Park North (South)
    • BoomerMeals
    • Bear Breaks

Resources

Editorial Style Guide

Web Accessibility Clinic

Web Press Documentation

Update the COVID-19 messaging on your website

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Web Press editors:

Have you posted a COVID-related notice or update on your website in the last 15 months?

It’s probably time to remove that messaging.

With campus returning to normal this fall, COVID policies are expiring.

You’re encouraged to review your site and assess any COVID-related messaging. This may include mask requirements, virtual appointments, online classes and more.

Contact us if you need help.

Removing or updating your COVID messaging is a great way to keep your audience and website visitors informed.

Other best practices

Web Accessibility Clinic

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What’s the best way to announce new office hours?

How much italics should I use?

Is it OK to just say, “click here”?

While updating your office/department website over the past two months, you may have had questions like these.

This year’s virtual Web Accessibility Clinic, partnering with Global Accessibility Awareness Day, will provide answers.

Points of emphasis

Use the notice block when appropriate, but don’t go overboard.

Use bold and italics lightly.

Make sure you’re following the style guide.

  • Regularly check time-sensitive notices on your website to be sure they’re current, particularly those referencing office closures.
  • Consider using a Notice block for short-term, brief, important information.
  • Don’t bold or italicize an entire sentence. Treat just the important word(s).
  • Link text, by itself, should provide the user with an idea of the destination. Click here, More info and Read more should be avoided.
  • Select Editorial Style Guide entries include:
    • In time references, use figures with a.m. and p.m throughout. Omit :00.
      • Examples: Summer office hours are 9 a.m.-4:30 p.m. Telephone support is available 2:30-4 p.m. daily.
    • In email addresses, capitalize each word. Example: BoomerBear@MissouriState.edu.
    • Preferred capitalizations, spelling and usage:
      • Phone numbers: use dashes, not periods. Omit parentheses around the area code. 417-836-5000
      • Most words beginning with “non” or “post” should be formatted as one word with no hyphen (ex. noncredit, nondegree, nondegree-seeking, postbaccalaureate, postdoctoral, postdoctorate). Post-master’s should be hyphenated.
      • Email, not e-mail.
      • Use only one space between sentences. Do not use a space at the end of a paragraph or bulleted list item.
    • For web addresses, write descriptive link text.
    • Common Bear terms:
      • Bear CLAW
      • Bear Line
      • BearWear
      • BearFare
      • BearMail
      • BearPass
      • Bear Park North (South)
      • BoomerMeals
      • Bear Breaks

Content editing best practices

Headings make your content easier to read. Use them.

Alt text helps everyone understand the meaning behind your non-text content (images, infographics, etc.). Not everyone can see, or will want to see, your photo(s).

Link text, or descriptive links, helps the user know where a link goes.

Headings

  • Headings are an outline of your content and should make sense out of context.
  • Headings divide your content into consumable sections.
  • Do not select heading level based on resulting visual presentation style.
  • Page title is heading level 1 (h1); first heading in your content will be h2; subtopic will be h3; etc.
  • Do not use bold paragraph for heading.
  • Avoid centering headings.

Alternative text for non-text content

  • Provide alternate (alt) text for non-text content.
    • Images, including poster/flyer images (infographics).
    • Alt text should convey in text whatever meaning is conveyed by the image/flyer.
      • If the image has a lot of information, charts, diagrams, etc., the alt text should contain 1) a short description conveying the essential information presented by the image, and 2) a long description following the image or on another page.
        Bar chart displaying cost comparisons as detailed in the following paragraphs.

Link text (descriptions)

  • Very critical to the page containing the link and the destination page.
  • Links should make sense out of context.
  • Do not use meaningless or incomplete text like click here, learn more, download, etc.
  • Do not use URLs for link text.
  • Optimal link text is typically 2-6 words.
  • Each unique destination should have unique link text.

Content structure

  • Use paragraphs, unordered and ordered lists appropriately.
  • Write for your target audience.
  • Do not use a heading or bold paragraph for announcement or notice. Use “Intro” or “Notice” markup instead.
  • Do not add blank paragraphs to generate separating space.
  • Do not create manual lists (e.g., starting lines with a hyphen).
  • Do not bold or italicize entire paragraphs, even one-line paragraphs. Treat just the important words.
  • Do not use all capital letters.
  • Avoid centering content.
  • The template is spacious by design to facilitate touch interfaces; do not try to circumvent vertical spacing.

Tables

  • Used for presenting organized data.
  • Never use for layout (e.g., two columns).
  • Should always have headers (th). No need to bold or specify header as a heading style.
  • Do not combine multiple tables into one with embedded description row preceding each table.
  • Precede with descriptive heading, paragraph or include a table caption.

Access previous accessibility presentations

More assistance