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Discover the power of analytics in higher ed

February 1, 2020 by Kai Raymer

Students in computer lab

Want to have a better sense of what analytics can do for your website and marketing strategies?

Then join us Feb. 12 at the Meyer Alumni Center for the 2020 Higher Ed Analytics Conference.

Web Strategy and Development will host a live stream of the conference in Meyer Alumni Center, room 505 . There is no cost to attend, but let us know if you’re coming. Seating is limited.

RSVP via email to attend

The conference starts at 10 a.m. and features a dozen, 10-minute sessions.  You can attend any session(s) and stay as long as you’d like.

There will be breaks and a question-and-answer session at the end.

Key details

  • Who: 2020 Higher Ed Analytics Conference
  • What: Training sessions covering analytics in higher ed
  • When: 10 a.m. – 2 p.m.; 12 focused sessions lasting 10 minutes each
  • Where: Meyer Alumni Center, room 505
  • Cost: Free to attend; send us an email (web@missouristate.edu) if you’re coming.

Filed Under: email marketing, Web Press, web strategy and development Tagged With: analytics, higher ed, Training, websites

Nov. 21 workshop will focus on creating effective mass emails

November 6, 2014 by

Students in computer lab

Students in computer labBest practices for email

The office of Web and new media is offering a free training session that will address these topics:

  • How to select the best email format
  • The optimal content structure for readability
  • How to attract readers with a subject line
  • Best practices for mobile readers
  • What to avoid in email messages

Workshop details

  • What: Creating effective mass emails
  • When: Nov. 21, 2-3 p.m.
  • Where: Glass Hall, Room 102
  • Presenter: Sara Clark, director of Web and new media

Who should attend

This session is open to University faculty, staff and student employees who develop or send mass emails to campus or external audiences.

Free registration

For faculty and staff, registration is required via My Learning Connection (on the Profile tab of My Missouri State). Student employees who wish to attend should email web@missouristate.edu.

Filed Under: email marketing, Training, web strategy and development Tagged With: email, Training

Mobile-optimized email marketing templates are now available on Fire Engine Red

February 20, 2014 by

Mobile design illustration

Mobile design illustrationFire Engine Red (FER) — Missouri State University’s primary email marketing platform — has just released a series of mobile-optimized templates available out of the box and free of charge. With many stakeholders and active users of FER across multiple units and organizations on campus, this is a welcome addition as Missouri State continues to move toward a mobile mentality in regards to online marketing.

What does this mean?

Web and new media will be “kicking the tires” on these new templates to see how they can effectively be used within the University’s email marketing efforts and are leveraged in the long-term. In the meantime, active users of FER may begin using these templates in current and ongoing email marketing campaigns as appropriate.

Resources

FER has produced a short how-to video for general information about using these templates.

In addition, the following are great resources to help de-mystify mobile email and provide some best practices:

  • Mobile stats for teens and more
  • Email on mobile devices
  • Designing mobile versions of email messages (more technical in nature)
  • Ditch the “mobile version” of your email

Filed Under: email marketing, Mobile Tagged With: email marketing, fire engine red, mobile

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  • Last Modified: February 20, 2014
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