email marketing Archives - Web Strategy and Development Blog

Discover the power of analytics in higher ed

February 1, 2020 by Kai Raymer

Want to have a better sense of what analytics can do for your website and marketing strategies?

Then join us Feb. 12 at the Meyer Alumni Center for the 2020 Higher Ed Analytics Conference.

Web Strategy and Development will host a live stream of the conference in Meyer Alumni Center, room 505 . There is no cost to attend, but let us know if you’re coming. Seating is limited.

RSVP via email to attend

The conference starts at 10 a.m. and features a dozen, 10-minute sessions. You can attend any session(s) and stay as long as you’d like.

There will be breaks and a question-and-answer session at the end.

Key details

Who: 2020 Higher Ed Analytics Conference
What: Training sessions covering analytics in higher ed
When: 10 a.m. – 2 p.m.; 12 focused sessions lasting 10 minutes each
Where: Meyer Alumni Center, room 505
Cost: Free to attend; send us an email (web@missouristate.edu) if you’re coming.

Nov. 21 workshop will focus on creating effective mass emails

November 6, 2014 by

Best practices for email

The office of Web and new media is offering a free training session that will address these topics:

How to select the best email format
The optimal content structure for readability
How to attract readers with a subject line
Best practices for mobile readers
What to avoid in email messages

Workshop details

What: Creating effective mass emails
When: Nov. 21, 2-3 p.m.
Where: Glass Hall, Room 102
Presenter: Sara Clark, director of Web and new media

Who should attend

This session is open to University faculty, staff and student employees who develop or send mass emails to campus or external audiences.

Free registration

For faculty and staff, registration is required via My Learning Connection (on the Profile tab of My Missouri State). Student employees who wish to attend should email web@missouristate.edu.

Mobile-optimized email marketing templates are now available on Fire Engine Red

February 20, 2014 by

Fire Engine Red (FER) — Missouri State University’s primary email marketing platform — has just released a series of mobile-optimized templates available out of the box and free of charge. With many stakeholders and active users of FER across multiple units and organizations on campus, this is a welcome addition as Missouri State continues to move toward a mobile mentality in regards to online marketing.

What does this mean?

Web and new media will be “kicking the tires” on these new templates to see how they can effectively be used within the University’s email marketing efforts and are leveraged in the long-term. In the meantime, active users of FER may begin using these templates in current and ongoing email marketing campaigns as appropriate.