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Web Strategy and Development News

YouTube Video Thumbnails

2014-11-10 by

Thumbnail images let people see a quick snapshot of your video on YouTube. If your account is verified and in good standing, you now have the ability to upload custom thumbnails for any of your videos.

Filed Under: Social media, Video Tagged With: best practices, custom, image, media, new media, thumbnail, Video, YouTube

Summer blogging inspiration: Share the blog

2014-07-02 by Nicki Donnelson

It’s summertime, and your blog can help you catch some of that search-engine sunshine! Right now is a great time to build a strategy for your blog and plan how to keep it updated and fresh all year long. Invite a guest contributor You’re going on vacation but you don’t want the blog to rest, […]

Filed Under: WordPress blogs Tagged With: best practices, content, tips

Overview of Facebook Ads

2012-10-23 by

I recently completed a month-long marketing “boot camp” with representatives from Facebook that focused on Facebook ads. I would like to share what I learned in this post, with a focus on best practices for creating ads, how to target your ads and how to monitor performance using the Facebook Ads Manager.

Filed Under: Social media Tagged With: ads, advertising, best practices, facebook, marketing, Social Media, social networking

Writing for the web

2012-09-11 by

I wanted to quickly share this great collection on iTunes U from the University of Glasgow, Writing for the web. This series of video podcasts are from a web writing workshop developed for internal training purposes at the University of Glasgow.

Filed Under: Social media Tagged With: best practices, copy, iTunes U, text, Training, Video, Web, web strategy and development, writing

Social Media Campaign Best Practices

2011-11-22 by

Our office is often asked for guidance and assistance with social media campaigns. Since we often receive questions on how best to begin a social media campaign, I thought it would be helpful to share a list of best practices.

Below you will find key points for achieving the goals of strengthening your web presence, leveraging your existing channels of communication, and connecting your campaign with real world events. While all of the practices below do not apply to everyone, there are many important factors to keep in mind if you are planning on running a social media campaign, and most of these issues apply to your general use of social media as well.

Filed Under: Social media Tagged With: best practices, campaign, content, engagement, facebook, flickr, linkedin, Social Media, twibbon, Twitter, web strategy and development, YouTube

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