Web Strategy and Development Blog

Social Media Kit: Homecoming 2017 – Welcome Home

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Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2017. We’ve created a social media kit to help you share the event with your family and friends.

Key details

  • What: Homecoming 2017 – Welcome Home
  • When: Oct. 27-28, 2017
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and Student Homecoming Committee

Main events:

Share your story

Help us spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation by posting on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Homecoming related social media content posted with #BearsHomecoming will be aggregated and featured through Tagboard. To be featured, users need to:

  • Post to a public account on Facebook, Twitter, Instagram, Google+, or Flickr
  • Include the hashtag #BearsHomecoming

Make your post social media savvy

Tagging tips

Other tips:

  • When you post to Facebook, boost your status update by sharing it with a photo. Nothing beats a first-hand perspective!
  • If you attend a Homecoming event, consider sharing a photo from or quote about your experience.
  • You can update your profile and cover photos with the Homecoming logo.

Visual assets

Facebook timeline photos

Twitter timeline photos

Instagram

Twitter profile photos

Facebook profile/cover photos

 

Sample social media posts

Sample tweets

  • Join @MarooNation and @MoStateHC2017 in this year’s theme: Every Bear, Everywhere #BearsHomecoming #SGF
  • The Welcome Home Party is THE place to start your maroon and white weekend with fellow alumni: http://bit.ly/BearsParty
  • Celebrate #BearsHomecoming and enjoy specials at participating #downtownsgf businesses with Bears on the Square: http://bit.ly/BearsOTS  #SGF
  • Five hundred twenty five thousand six hundred minutes… http://bit.ly/BearsRent #BearsHomecoming  Oct. 27-28 at @HammonsHall.
  • Join us for breakfast w/ @MSU_Boomer and take home a picture with the best mascot in the MVC #BearsHomecoming: http://bit.ly/BfastBoomer
  • Let’s cover JQH Parkway in maroon and white during #BearsHomecoming Parade Oct. 28 at 9 a.m. #SGF: http://bit.ly/BHPArade
  • Tailgate w/ #MSUBears fans and prepare to cheer on @MOStateFootball in @BearfestVillage at 11 a.m. #BearsHomecoming: http://bit.ly/BFV1llage
  • Bring the kids to @BearfestVillage and check out the Family Zone north of McDonald Arena #BearsHomecoming: http://bit.ly/BFV1llage
  • Cheer @MOStateFootball on against the Sycamores Oct. 28 at 2 p.m. in Plaster Stadium. Tix: http://bit.ly/BHFootball #BearsHomecoming #MSUBears

Review our steps for turning a link into a tweet.

Facebook event

Homecoming 2017 has an associated Facebook event; please link to the Facebook event page when appropriate. And don’t forget to join and share on your pages.

Sample Facebook posts

Sharing about Homecoming on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1
Example 2
  • Headline: Enjoy a family-fun morning including breakfast, a meet and greet with Boomer and get your own family portrait with him on Oct. 28 ‪#‎BearsHomecoming
  • URL: http://bit.ly/1Pa3XfP
Example 3
Example 4

Social Media Kit: Public Affairs Week 2017

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Public Affairs Week is an annual, week-long event that is designed for students and consists of a series of presentations and special events that relate to the year’s public affairs theme – Sustainability in Practice: Consensus and Consequences.

Key details

  • What: Public Affairs Week
  • When: September 9-15, 2017
  • Where: Various locations on campus
  • Who: Various presenters including featured speaker Dr. Eboo Patel
  • Free and open to the public

Share your story

Help us discuss Public Affairs Week with the Missouri State and local communities by sharing it on social media. If you attend the event, we want to hear about your experience, so we encourage you to join the online conversation during the week. In addition to posting about it on Facebook or Twitter, tag your posts with the official hashtag: #CitizenBear. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Week hashtag, #CitizenBear
  • Provide a link for more information on the event at http://publicaffairs.missouristate.edu/paw/
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook and Twitter, boost your status update by including a photo or video.
  • Tag Missouri State University on Facebook or @missouristate or @MoStatePA on Twitter
  • Nothing beats a first-hand perspective. If you attend Public Affairs Week, share a memorable photo from or quote about your experience.

Visual assets

Video

Facebook Cover Photos

Facebook cover photo students register to vote Facebook cover photo bear statue

Twitter Cover Photos

Twitter cover photo students in PSU Theater Twitter cover photo flags

GIFs

Choose from various Missouri State GIFs on GIPHY to add to your posts.

We also have how-to instructions about GIPHY to make it easier to understand how to use them.

Sample social media posts

The tweets listed below provide shortened links that direct to pages appropriate for each individual post. They are intended to be paired with any of the images above. Facebook posts allow for more flexibility in length.

  • Become a #CitizenBear at the @MoStatePA Week. http://bit.ly/1Ul6Kaf
  • Learn how to get involved in the #SGF community at the @MoStatePA Week Civic Engagement Fair. http://bit.ly/2c600d9 #CitizenBear
  • Learn how you can help solve hunger at the @MoStatePA Week Hunger Banquet. http://bit.ly/2bTxj4F #CitizenBear
  • If you haven’t registered to vote, you can during @MoStatePA Week. http://bit.ly/1Ul7xbe #CitizenBear
  • As part of @MoStatePA Week, join the engaging and social MSU Talks session. http://bit.ly/2bzALmP #CitizenBear
  • Make sure you’re following @EbooPatel, this year’s featured speaker for @MoStatePA Week. http://bit.ly/2uGCIaM #CitizenBear 
  • Be sure to stop by the PSU Theater on Monday at 7:30 p.m. to listen to this year’s @MoStatePA Week featured speaker @EbooPatel. #CitizenBear

Social Media Kit: Welcome Weekend 2017

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Welcome Weekend 2017 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

  • What: Welcome Weekend 2017
  • When: Thursday, Aug. 17 – Sunday, Aug. 20
  • Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #GoMaroon
  • Whenever possible, tag Missouri State University or @missouristate
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Welcome Weekend Facebook cover Welcome Weekend Facebook cover

Twitter cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Welcome Weekend Twitter header Welcome Weekend Twitter header

Instagram

Welcome Weekend Instagram image

Snapchat

Look for our geofilter on Snapchat — sponsored by Traditions Council — while you’re on campus.

Snapchat Geofilter

Video

GIFs

We have almost 100 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Sample social media posts

  • Move-in is almost here. Learn more about making the move to MSU. http://bit.ly/1APw9g8 #GoMaroon
  • #GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 19. Join the Fan Fest pre-party too: http://bit.ly/1APxvHR #GoMaroon
  • Welcome new students to campus during New Student Convocation Aug. 20: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Social Media Kit: Summer 2017 #BearGrads

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Missouri State University’s summer 2017 commencement ceremonies will take place Friday, Aug. 4, 2017 at JQH Arena.

Key details

Share your story

Help us celebrate our #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to http://www.missouristate.edu/commencement/summer-2017-commencement.htm
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.

Visual assets

Live video

Snapchat

Look for our #BearGrads geofilter on Snapchat Aug. 4 in Hammons Student Center and JQH Arena.

Commencement Snapchat geofilter example

Facebook timeline photos

Spring commencement Facebook photo Spring commencement Facebook photo Spring commencement Facebook photo Spring commencement Facebook photo

Twitter timeline photos

Spring commencement Twitter photoSpring commencement Twitter photo Spring commencement Twitter photo Spring commencement Twitter photo

Instagram photo

Spring commencement Instagram photo

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • See what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Social Media Kit: Spring 2017 #BearGrads

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Missouri State University’s spring 2017 commencement ceremonies will take place Friday, May 19, 2017 at JQH Arena.

Key details

Share your story

Help us celebrate our #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to http://www.missouristate.edu/commencement/spring-2017-commencement.htm
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.

Visual assets

Snapchat

Look for our #BearGrads geofilter on Snapchat May 19 in Hammons Student Center and JQH Arena.

Commencement Snapchat geofilter example

YouTube Live Video

Facebook timeline photos

Spring commencement Facebook photo Spring commencement Facebook photo Spring commencement Facebook photo Spring commencement Facebook photo

Twitter timeline photos

Spring commencement Twitter photo Spring commencement Twitter photo Spring commencement Twitter photo Spring commencement Twitter photo

Instagram photo

Spring commencement Instagram photo

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • See what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads