Missouri State University

Skip to content Skip to navigation
a b c d e f g h i j k l m n o p q r s t u v w x y z

Web Strategy and Development Blog

  • Web Strategy and Development
  • Web Support
  • @msuweb

5 ways to engage with Missouri State using social during Welcome Weekend

August 9, 2017 by Alyson Epperson

Students at Welcome Weekend

Once we meet, then we tweet

Missouri State holds the trophy for funniest Twitter in Springfield. Follow your university for the best GIFs, tips and Welcome Weekend coverage. Tell the Twitterverse how much you love your university with #GoMaroon.

Students at Playfair

Make new memories on Snapchat

Add Missouri State on Snapchat to discover where the action is happening during Welcome Weekend. Show off your photogenic campus by using the Missouri State filters! Save them to your memories because this will be a weekend worth remembering.

snapchat code

Join the live Bear Path

Join us live on Facebook at 3 p.m. Aug. 20 as we walk through Bear Path! You will not want to miss this energetic welcome from the Missouri State faculty, staff and students.

Students at Bear Path

Insta-this!

Follow Missouri State on Instagram for the best photos of students, campus and all things Missouri State. These photos will stop your scroll and demand a heart. Use the #GoMaroon to share your photos and start your collection as a Bear.

Students take a selfie

Watch for our cameras, too!

If you put your phone down to take in this unforgettable weekend – don’t worry, all of it will be captured for you. Video cameras might catch you moving into your new home, high-fiving friends at Playfair and smiling every moment in between. Don’t believe us? Watch this.

Filed Under: web strategy and development Tagged With: facebook, instagram, snapchat, Social Media, Twitter, welcome weekend

Social Media Kit: Welcome Weekend 2017

August 3, 2017 by Web Strategy and Development

Welcome Weekend 2017 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

  • What: Welcome Weekend 2017
  • When: Thursday, Aug. 17 – Sunday, Aug. 20
  • Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #GoMaroon
  • Whenever possible, tag Missouri State University or @missouristate
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Welcome Weekend Facebook cover Welcome Weekend Facebook cover

Twitter cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Welcome Weekend Twitter header Welcome Weekend Twitter header

Instagram

Welcome Weekend Instagram image

Snapchat

Look for our geofilter on Snapchat — sponsored by Traditions Council — while you’re on campus.

Snapchat Geofilter

Video

GIFs

We have almost 100 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Sample social media posts

  • Move-in is almost here. Learn more about making the move to MSU. http://bit.ly/1APw9g8 #GoMaroon
  • #GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 19. Join the Fan Fest pre-party too: http://bit.ly/1APxvHR #GoMaroon
  • Welcome new students to campus during New Student Convocation Aug. 20: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Filed Under: Social media, Social media kit, web strategy and development Tagged With: facebook, instagram, Social Media, Social Media Kit, Twitter, web and new media, welcome weekend, YouTube

Social Media Kit: Welcome Weekend 2016

August 16, 2016 by Web Strategy and Development

Welcome Weekend 2016 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

  • What: Welcome Weekend 2016
  • When: Thursday, Aug. 18 – Sunday, Aug. 21
  • Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #GoMaroon
  • Whenever possible, tag Missouri State University or @missouristate
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

Bear Path Bear Bash Playfair Fan Fest Fan Fest Belong-B-Q

Twitter Photos

Playfair New Student Convocation Move In Bear Path Bear Bash Bear Bash

Video

GIFs

We have more than 50 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Go Bears GIF

Snapchat

We’re providing Snapchat geofilters all weekend, like this one.

snapchat-geofilter

Sample social media posts

  • Move-in is almost here. Learn more about making the move to MSU on Aug. 18-19. http://bit.ly/1APw9g8 #GoMaroon
  • #GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 20. Join the Fan Fest pre-party too: http://bit.ly/1APxvHR #GoMaroon
  • Welcome new students to campus during New Student Convocation Aug. 21: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Filed Under: Social media, Social media kit, web strategy and development Tagged With: move-in, Social Media, Social Media Kit, students, web and new media, welcome weekend

Recapping Welcome Weekend 2015

August 26, 2015 by Web Strategy and Development

Playfair__RS_6032

Promoting Welcome Weekend: How we did it

Several offices within Marketing and Communications partnered to boost the Welcome Weekend experience via the web and social media channels. Photography and video, as well as real-time sharing on Facebook, Twitter and Instagram played integral roles in the process. In addition, an emphasis was placed on sharing social media posts from students who experienced the events first-hand.

Communication about Welcome Weekend occurred across a variety of formats, including websites, social media and media relations. Highlighted promotions include:

  • Homepage feature and featurettes
  • Social media posts on Facebook, Twitter and Instagram
  • YouTube videos
  • Instagram video with President Clif Smart
  • Social media kit
  • Real-time coverage of student events by web and new media staff
  • The #FindYourPlace hashtag

Recapping the weekend

Welcome Weekend-themed social media posts received high engagement the week before and during Welcome Weekend events.

Facebook

  • 281,667 post reach
  • Approximately 5,000 likes
  • 469 comments
  • 9,617 stories created via shares

Twitter

  • 1,100 link clicks
  • 36 @ replies
  • 234,300 impressions

Instagram

  • 2,561 likes on five photos and videos
  • 613 likes on President Smart’s video

Videos

  • #FindYourPlace in 60 Seconds: 338 views
  • Moving in at Missouri State: 1,401 views

Social media highlights

Our newest #MSUBears are filing in for this year’s New Student Convocation. Welcome to @missouristate! #FindYourPlace pic.twitter.com/AWTxtA2v5e

— Missouri State Bears (@MissouriStBears) August 16, 2015

“Whoever you want to become, believe me when I say it’s something you can actually do” @kyledeanmassey #FindYourPlace pic.twitter.com/KWv1ps3Xan — Missouri State (@missouristate) August 16, 2015

Thousands of Bears are in the @MSU_PSU for Bear Bash. The Hug Me @CocaCola machine is popular. #FindYourPlace pic.twitter.com/kfbi5WKtHB

— Missouri State (@missouristate) August 16, 2015

Playfair is getting crazy! @missouristate @ClifSmart pic.twitter.com/roahcgslR6 — Brandon Simpson (@simpson_nation) August 15, 2015

Bear Path: one of our favorite traditions at Mo State 🐻💜#welcomeweekend #mostatesigk #followyourpassion #findyourplace

A video posted by Missouri State University (@sigmakappamsu) on Aug 16, 2015 at 4:53pm PDT

A photo posted by Charlene (@charlene_hatton) on Aug 15, 2015 at 8:19pm PDT

Filed Under: Social media, Social media kit, web strategy and development Tagged With: facebook, instagram, Social Media, Social Media Kit, Twitter, web and new media, welcome weekend, YouTube

Social Media Kit: Welcome Weekend 2015

August 10, 2015 by Web Strategy and Development

Welcome Weekend 2015 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday and New Student Convocation, Bear Path and New Student Festival on Sunday.

Key details

  • What: Welcome Weekend 2015
  • When: Friday, August 14 – Sunday, August 16
  • Where: All over campus

View more information about Welcome Weekend on MSU Mobile, available for iOS and Android.

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #FindYourPlace.

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #FindYourPlace
  • Whenever possible, tag Missouri State University, @missouristate; Student Activities Council or @MOStateSAC
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

Wknd7FB Wknd8FB Wknd6FB Wknd5FB Photos from the August 18, 2014 New Student Convocation held at JQH Arena. Photos from the August 18, 2014 New Student Convocation held at JQH Arena. Photos from the August 18, 2014 New Student Convocation held at JQH Arena. Wknd1FB

Twitter Photos

Wknd5TW Wknd6TW Wknd4TW Wknd3TW Wknd2TW Wknd1TW Wknd8TW Wknd7TW

Video

Sample social media posts

Sample tweets

  • Move-in is almost here. Learn more about making the move to MSU on Aug. 14. http://bit.ly/1APw9g8 #FindYourPlace
  • Download MSU Mobile for the Welcome Weekend schedule, move-in map and more: http://bit.ly/1BgriVv #FindYourPlace
  • #FindYourPlace at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 15. Join the Fan Fest pre-party at 7:30: http://bit.ly/1APxvHR #FindYourPlace
  • Welcome new students to campus during New Student Convocation Aug. 16: http://bit.ly/1B8P19U #FindYourPlace #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #FindYourPlace
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Sample Facebook posts

Sharing about Welcome Weekend on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • URL: http://www.missouristate.edu/welcome/
  • Headline: Find your place at MSU during Welcome Weekend 2015
  • Long text content: Meet new friends, learn about campus organizations and more during Welcome Weekend 2015 Aug. 14-16. #FindYourPlace
  • Short text content: Weekend highlights include Playfair, Bear Bash and New Student Convocation.

Example 2

  • URL: http://www.missouristate.edu/mobile/
  • Headline: Welcome Weekend on MSU Mobile
  • Long text content: Stay connected with Welcome Weekend resources on the go by downloading MSU Mobile. #FindYourPlace
  • Short text content: Stay connected to Missouri State with MSU Mobile.

Example 3

Wknd1FB

#FindYourPlace at Missouri State during Welcome Weekend 2015. Check out the lineup of fun events: http://bit.ly/1pNX0Dt

Example 4

Wknd9FB

Making the move to Missouri State? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Filed Under: Social media, Social media kit, web strategy and development Tagged With: move-in, Social Media, Social Media Kit, students, web and new media, welcome weekend

Next Page »

Subscribe

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Follow @MSUWeb

My Tweets

Calendar

  • Complete Calendar

Categories

  • Accessibility
  • brand
  • email marketing
  • Mobile
  • News
  • Omni CMS
  • Redesign
    • Academic websites
    • Web redesign 2015
  • Social media
    • Social media kit
  • template
    • updates
  • Training
  • Video
  • Web Press
  • web strategy and development
    • Technical
  • Web Support
  • WordPress blogs

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Connect with web strategy and development

  • Twitter

Make your Missouri statementMake your Missouri statement
  • Last Modified: August 10, 2015
  • Accessibility
  • Disclaimer
  • Disclosures
  • EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity
  • © 2013 Board of Governors, Missouri State University
  • Contact Information
 

Loading Comments...