Web Strategy and Development Blog

5 ways to engage with Missouri State using social during Welcome Weekend

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Once we meet, then we tweet

Missouri State holds the trophy for funniest Twitter in Springfield. Follow your university for the best GIFs, tips and Welcome Weekend coverage. Tell the Twitterverse how much you love your university with #GoMaroon.

Students at Playfair

Make new memories on Snapchat

Add Missouri State on Snapchat to discover where the action is happening during Welcome Weekend. Show off your photogenic campus by using the Missouri State filters! Save them to your memories because this will be a weekend worth remembering.

snapchat code

Join the live Bear Path

Join us live on Facebook at 3 p.m. Aug. 20 as we walk through Bear Path! You will not want to miss this energetic welcome from the Missouri State faculty, staff and students.

Students at Bear Path

Insta-this!

Follow Missouri State on Instagram for the best photos of students, campus and all things Missouri State. These photos will stop your scroll and demand a heart. Use the #GoMaroon to share your photos and start your collection as a Bear.

Students take a selfie

Watch for our cameras, too!

If you put your phone down to take in this unforgettable weekend – don’t worry, all of it will be captured for you. Video cameras might catch you moving into your new home, high-fiving friends at Playfair and smiling every moment in between. Don’t believe us? Watch this.

Social Media Kit: Welcome Weekend 2017

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Welcome Weekend 2017 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

  • What: Welcome Weekend 2017
  • When: Thursday, Aug. 17 – Sunday, Aug. 20
  • Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #GoMaroon
  • Whenever possible, tag Missouri State University or @missouristate
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Welcome Weekend Facebook cover Welcome Weekend Facebook cover

Twitter cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Welcome Weekend Twitter header Welcome Weekend Twitter header

Instagram

Welcome Weekend Instagram image

Snapchat

Look for our geofilter on Snapchat — sponsored by Traditions Council — while you’re on campus.

Snapchat Geofilter

Video

GIFs

We have almost 100 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Sample social media posts

  • Move-in is almost here. Learn more about making the move to MSU. http://bit.ly/1APw9g8 #GoMaroon
  • #GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 19. Join the Fan Fest pre-party too: http://bit.ly/1APxvHR #GoMaroon
  • Welcome new students to campus during New Student Convocation Aug. 20: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Social Media Kit: Welcome Weekend 2016

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Welcome Weekend 2016 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

  • What: Welcome Weekend 2016
  • When: Thursday, Aug. 18 – Sunday, Aug. 21
  • Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #GoMaroon
  • Whenever possible, tag Missouri State University or @missouristate
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

Bear Path Bear Bash Playfair Fan Fest Fan Fest Belong-B-Q

Twitter Photos

Playfair New Student Convocation Move In Bear Path Bear Bash Bear Bash

Video

GIFs

We have more than 50 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Go Bears GIF

Snapchat

We’re providing Snapchat geofilters all weekend, like this one.

snapchat-geofilter

Sample social media posts

  • Move-in is almost here. Learn more about making the move to MSU on Aug. 18-19. http://bit.ly/1APw9g8 #GoMaroon
  • #GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 20. Join the Fan Fest pre-party too: http://bit.ly/1APxvHR #GoMaroon
  • Welcome new students to campus during New Student Convocation Aug. 21: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Recapping Welcome Weekend 2015

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Playfair__RS_6032

Promoting Welcome Weekend: How we did it

Several offices within Marketing and Communications partnered to boost the Welcome Weekend experience via the web and social media channels. Photography and video, as well as real-time sharing on Facebook, Twitter and Instagram played integral roles in the process. In addition, an emphasis was placed on sharing social media posts from students who experienced the events first-hand.

Communication about Welcome Weekend occurred across a variety of formats, including websites, social media and media relations. Highlighted promotions include:

Recapping the weekend

Welcome Weekend-themed social media posts received high engagement the week before and during Welcome Weekend events.

Facebook

  • 281,667 post reach
  • Approximately 5,000 likes
  • 469 comments
  • 9,617 stories created via shares

Twitter

  • 1,100 link clicks
  • 36 @ replies
  • 234,300 impressions

Instagram

  • 2,561 likes on five photos and videos
  • 613 likes on President Smart’s video

Videos

Social media highlights

Bear Path: one of our favorite traditions at Mo State 🐻💜#welcomeweekend #mostatesigk #followyourpassion #findyourplace

A video posted by Missouri State University (@sigmakappamsu) on

A photo posted by Charlene (@charlene_hatton) on

Social Media Kit: Welcome Weekend 2015

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Welcome Weekend 2015 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday and New Student Convocation, Bear Path and New Student Festival on Sunday.

Key details

  • What: Welcome Weekend 2015
  • When: Friday, August 14 – Sunday, August 16
  • Where: All over campus

View more information about Welcome Weekend on MSU Mobile, available for iOS and Android.

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #FindYourPlace.

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #FindYourPlace
  • Whenever possible, tag Missouri State University, @missouristate; Student Activities Council or @MOStateSAC
  • To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
  • When you post to Facebook, boost your update by including a photo or video.
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

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Twitter Photos

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Video

Sample social media posts

Sample tweets

  • Move-in is almost here. Learn more about making the move to MSU on Aug. 14. http://bit.ly/1APw9g8 #FindYourPlace
  • Download MSU Mobile for the Welcome Weekend schedule, move-in map and more: http://bit.ly/1BgriVv #FindYourPlace
  • #FindYourPlace at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Kick off the new school year at Bear Bash Aug. 15. Join the Fan Fest pre-party at 7:30: http://bit.ly/1APxvHR #FindYourPlace
  • Welcome new students to campus during New Student Convocation Aug. 16: http://bit.ly/1B8P19U #FindYourPlace #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #FindYourPlace
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Sample Facebook posts

Sharing about Welcome Weekend on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • URL: http://www.missouristate.edu/welcome/
  • Headline: Find your place at MSU during Welcome Weekend 2015
  • Long text content: Meet new friends, learn about campus organizations and more during Welcome Weekend 2015 Aug. 14-16. #FindYourPlace
  • Short text content: Weekend highlights include Playfair, Bear Bash and New Student Convocation.

Example 2

  • URL: http://www.missouristate.edu/mobile/
  • Headline: Welcome Weekend on MSU Mobile
  • Long text content: Stay connected with Welcome Weekend resources on the go by downloading MSU Mobile. #FindYourPlace
  • Short text content: Stay connected to Missouri State with MSU Mobile.

Example 3

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#FindYourPlace at Missouri State during Welcome Weekend 2015. Check out the lineup of fun events: http://bit.ly/1pNX0Dt

Example 4

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Making the move to Missouri State? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8