Web Strategy and Development Blog

Social Media Kit: Giving Tuesday 2015

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#GoMaroon on #GivingTuesday

On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate and encourage giving. The Missouri State University Foundation is encouraging all alumni, friends, faculty, staff, parents and students to participate in this special day. Join us in participating by sharing this on Facebook, Twitter, and other social media and making a gift to the fund of your choice at Missouri State.

Key details

What: Giving Tuesday 2015
When: Tuesday, December 1, 2015
Where: Missouri State University
Who: MSU students, faculty, staff, alumni, donors and community members are encouraged to participate
How: Participate by volunteering or making a gift and share on social media

  • Post your photos and #UNselfies on Facebook, Twitter and Instagram.
  • Share your story using the hashtags #GoMaroon on #GivingTuesday.
  • Give any amount you choose to ensure current and future Bears can attend Missouri State. Visit www.missouristatefoundation.org/GivingTuesday to learn more.

Share why you love MSU and how you or a fellow Bear live the public affairs mission

  • Join in the social conversation about Giving Tuesday 2015 by tagging your posts with #GoMaroon on #GivingTuesday
  • We encourage people to tag their organizations where they volunteer. We also encourage them to include a photo or video, especially in BearWear.
  • #GivingTuesday is a great way to live Missouri State’s Public Affairs mission by being a part of a larger worldwide giving movement.

Make your post social media savvy

Below you’ll find suggested social media language and graphics to help us spread the word about #GoMaroon on #GivingTuesday.

  • Follow and share your story using the hashtags #GoMaroon and #GivingTuesday.
  • Whenever possible tag Missouri State University or @missouristate
  • When applicable, tag Missouri State University Foundation or @FoundationMSU
  • If applicable, tag the post with the Springfield, Missouri, hashtag:#SGF
  • Be a part of a global movement, tag Giving Tuesday or @GivingTues
  • If you would like to provide a link for more information use www.missouristatefoundation.org/MSUGivingTuesday.htm

Visual assets

Facebook images

Cover photos

Brand your Facebook profile or page with a custom #GoMaroon #GivingTuesday graphic. Click the image you like below to save the full-size image.

#GoMaroon on #GivingTuesday

Giving Tuesday

Shared images

#GivingTuesday#GoMaroon on #GivingTuesday

Public Affairs statue volunteering

volunteering Bears giving back

Bears giving back

Twitter images

Header image

Brand your Twitter profile with a custom #GoMaroon #GivingTuesday image. Click the image you like below to save the full-size version.

#GoMaroon #GivingTuesday

#GoMaroon #GivingTuesday

Instream photos

volunteers Bears giving back

volunteers volunteers

Tw-Instream-1024x512-4 Bears giving back

volunteers

Instagram

Click the image you like below to save the full-size version.

#GoMaroon #GivingTuesday volunteers volunteers

Bears giving back volunteers Public Affairs Statue

Sample social media posts

Sample tweets

Sample Facebook posts

  • #GivingTuesday is an international day of giving. Missouri State Bears, anywhere, can participate! http://bit.ly/MSGivTues152
  • Make a gift then share the news on Twitter and Facebook with the hashtags #GoMaroon on #GivingTuesday to show your support for Missouri State! http://bit.ly/MSGivTues152
  • Save the date: #GivingTuesday 2015 is Dec 1. You can be part of the celebration by giving back to Missouri State and your community. Visit http://bit.ly/MSGivTues152 to find out more!
  • #GivingTuesday is a day for everyone, everywhere, to GIVE! Find out how you can participate! http://bit.ly/MSGivTues152
  • Tell us how YOU are participating in #GoMaroon on #GivingTuesday. Take a video of your #GivingTuesday activities or take a #UNSelfie, and share what you’re doing on Facebook, Twitter or Instagram! #CitizenBear http://bit.ly/MSGivTues152
  • Share what you’re doing to give back by taking a #UNselfie and share on Facebook, Twitter or Instagram! #GoMaroon #GivingTuesday http://bit.ly/MSGivTues152

#UNselfie

The #UNselfie, or the selfless selfie, is a powerful way to show how you are giving and why giving is important to you.

How do I #UNselfie?

  • Take a “selfie” with a caption (or have it on a card in the picture) explaining how or why you and/or your friends are “giving” this year.
  • Use the hashtags #UNselfie and #GoMaroon on #GivingTuesday
  • Post it to Instagram, Facebook and/or Twitter and share with friends!

#UNselfie Sign

Download PDF to print and write on to hold.

Version 1 Version 2

#UNselfie sign

Sample text to use on the sign

  • “I give to ___________________ because _____________________”
  • “On #GoMaroon #GivingTuesday I gave back by________________________”
  • “Join me in supporting _________________ on #GivingTuesday”
  • “Thank you __________________ for giving to Missouri State.”

Remember to use hashtags #GoMaroon, #GivingTuesday and #UNSelfie to share!

Sample Instagram caption