Video should be an essential part of your digital marketing toolkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you waiting for? In this workshop we’ll go over everything you need to know about creating high-quality videos in a short amount of time and with little cost. We’ll cover gear and setup costs and get hands-on with some basic video equipment and editing software; discuss how to properly conduct interviews to ensure you get authentic answers and quotes for your videos; create a plan for building a great team of student videographers and outline best practices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional websites.
During the workshop the attendees split up into groups, and with the limited time we had available, four of the groups were able to produce complete videos. Keep in mind these videos were completed, from shooting through editing, in about an hour. Everyone did a great job working on their videos, and I wanted to again thank everyone who attended my workshop.