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Online Video Workshop – HighEdWeb 2011

November 1, 2011 by

HighEdWeb 2011 Video Workshop
HighEdWeb 2011 Video WorkshopOn Oct. 23, I conducted a video workshop at HighEdWeb 2011 in Austin, Tx. Here is the workshop summary: 

Video should be an essential part of your digital marketing toolkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you waiting for? In this workshop we’ll go over everything you need to know about creating high-quality videos in a short amount of time and with little cost. We’ll cover gear and setup costs and get hands-on with some basic video equipment and editing software; discuss how to properly conduct interviews to ensure you get authentic answers and quotes for your videos; create a plan for building a great team of student videographers and outline best practices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional websites.

During the workshop the attendees split up into groups, and with the limited time we had available, four of the groups were able to produce complete videos. Keep in mind these videos were completed, from shooting through editing, in about an hour. Everyone did a great job working on their videos, and I wanted to again thank everyone who attended my workshop.

httpvp://www.youtube.com/view_play_list?p=2D7DE0AF2F2C5851

Filed Under: Video, web strategy and development Tagged With: heweb11, HighEdWeb, media, multimedia, new media, presentation, Video, workshop, YouTube

Lessons learned from HighEdWeb 2011 Conference

November 1, 2011 by

HighEdWeb 2011 Conference in Austin, Texas, October 23-26

Last week, several from university relations attended the HighEdWeb 2011 Conference in Austin, Texas. As always, the conference offered a lot of valuable material and provided excellent opportunities to network and share with other Web professionals from across the U.S. (and world).

Session highlights

Below are top sessions recommended by our attendees:

  • Engaging your global audience with real-time campus event coverage
    Recommendation from Veronica Adinegara
    We can do more to increase the reach of current events by doing real-time coverage using live-stream (ustream.tv), photography (eye-fi or Flickr) and dialogue (Facebook, Twitter or chat room). Other events besides commencement that present good live-streaming opportunities include out-of-town alumni events, campus events that have reached maximum audience capacity, musical performances for parents back home, etc.
  • Cornell’s Digital Well: A social networking repository for marketing information
    Recommendation from Brad Mitchell
    Cornell created a ‘digital well’ that houses up-to-date marketing information such as news releases, faculty bios and photos, marketing photos, videos, branding materials, etc. This database was created as a simple way for the marketing staff on their campus to have quick and easy access to these materials at any time. The idea of a central repository that can be accessed by non-IT staff is great, and the way that Cornell built the repository was very intuitive and easy to use. One of the most interesting aspects of the system is that it allows users to ‘follow’ individuals or departments within the system, making browsing and searching that much easier. The system automatically catalogs everything from news and photos to YouTube videos, and marketing staff at that institution are slowly changing their mindset and using the marketing repository to its full potential.
  • EZ QR 4 U2 DO
    Recommendation from Abby Isackson
    Cliff Jenkins talked about how QR codes are suffering from the “me too” syndrome. Over 78% of people do not have the application to view a QR code so there is still a learning curve. Use QR with a purpose, give instructions on how to scan and view it as well as provide some kind of reward for taking the time to scan/ view. Some of his examples of bad use were: on billboards (dangerous), within subways (no internet access underground) and tattooed on your body (Eeek!) Good use examples he gave: people could scan groceries photo while waiting for their bus then the company delivered the groceries to their home, Applebee’s entertained their “pick-up order” customers who where waiting, and Xavier University implemented a self-guided tour by placing QR codes throughout campus that gave bits of info about departments/buildings as well as guided them to the next QR code to scan.
  • Lead the Horse to Water, And Make Damn Sure It Drinks: How to Lead Successful and Transparent Projects
    Recommendation from Sara Clark
    Alana Riley discussed three areas of project management: people, docs and tools. She reminded us how the people on our projects need to stay positive and feel appreciated. Having a positive mindset can change the outcome of a situation. She also shared several project management document templates and recommended free tools, including BaseCamp and Wunderlist.
  • I’d Buy that for a Dollar: What Robocop can Teach us about Alumni Engagement
    Recommendation from Jessica Clements
    Presenter Jeff Stevens developed a framework for encouraging alumni engagement based on the principles of popular microdonation websites. Microdonation sites bring donors and those in need together to create a bigger sphere of giving. The success of these sites in building passionate, active communities can be applied in higher education by making involvement (whether donating or not) simple, transparent, collaborative, shareable and competitive. By focusing on outcomes not the sources of funding, brand ambassadors are developed, first, for our mission and, second, for our institution.
  • Rip Into Your Site With jQuery
    Recommendation from Josh Durham

    I already knew jQuery was a great and powerful tool for enhancing users browsing experience but had never thought of it as a tool to aid in debugging and designing websites. Several demonstrations showed how it only takes a few lines of jQuery and a tool called jQuerify can speed up as well as simplify the development process.

Missouri State presents

Missouri State also presented at the conference:

  • Brad Mitchell presented the Online Video Workshop.
  • Sara Clark served on a panel in the Web Manager’s Leadership Academy.
  • Sara Clark and Brad Mitchell presented Homepage Survival Guide: How to Raise Content from the Dead.

Missouri State attends HighEdWeb annual conference

SEO Best Practices: The Low Hanging Fruit for Immediate Results

Filed Under: web strategy and development Tagged With: heweb11, HighEdWeb

Homepage Survival Guide – HighEdWeb 2011

October 24, 2011 by

Homepage Survival Guide
Homepage Survival Guide
View the presentation slides

On Oct. 24, Sara Clark and I presented at HighEdWeb 2011 in Austin, Tx.

We showcased how we used our braaaains to bring content from many different sources to life by adding an institutional lifestream to our homepage. This stream combines Facebook, Twitter, YouTube, Foursquare, Flickr, blog and RSS items from multiple accounts into one listing. We created a stronghold with food, water and basic supplies (bring your weapon of choice) and discussed how we became infected with the idea, developed a solution to manage the hordes and found immunizations to keep the content plague from spreading out of control.

Filed Under: Redesign, web strategy and development Tagged With: content, heweb11, HighEdWeb, presentation, Social Media, stream, zombies

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