Web Strategy and Development Blog

Social Media Kit: Public Affairs Conference 2017

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The 2017 Public Affairs Conference theme is Life, Liberty and the Pursuit of Happiness: Perspectives on Self-Government. The conference will help all of us talk about our rights and responsibilities as citizens in a modern democracy.

Key details

  • What: Public Affairs Conference
  • When: April 4-7, 2017
  • Where: Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required
  • All events are free and open to the public

Share your story

Help us discuss the Public Affairs Conference by sharing it on social media. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Follow Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. Share a photo from or quote about your experience

Visual Assets

Video

Live video

The university will live stream four conference events on YouTube.

Watch Perves Hoodbhoy plenary

Watch Nadine Strossen plenary

Watch Inertia Dance Company

Watch Sonja Lyubomirsky plenary

Twitter GIFs

Click or tap the images below to save these #CitizenBear GIFs to your computer or device. They’re great for sharing on Twitter.

service2 service3 CitizenBear Volunteers

Facebook images

Brand banners Facebook crop Avenue of flags Facebook crop Students serving Facebook crop Citizen Scholar statue Facebook crop

Twitter images

Students serving Twitter crop Citizen Scholar statue Twitter crop Brand banners Twitter crop International avenue of flags Twitter crop

Sample social media posts

Sample tweets

  • Join the @MissouriState community for its Public Affairs Conference April 4-7. http://bit.ly/1HFHLnl #CitizenBear #SGF
  • What does it mean to be a citizen in a democracy in 2017? http://bit.ly/2mOlgNe #CitizenBear #SGF
  • These events at @MissouriState will help you become a more informed citizen. http://bit.ly/1BM0PvB #CitizenBear #SGF

Tuesday, April 4

  • I’m with @DorisKGoodwin at @HammonsHall. Let’s talk about that wild 2016 election. http://bit.ly/2mf10mq #CitizenBear #SGF

Wednesday, April 5

  • How do we pursue the American dream in an age of global terrorism? http://bit.ly/2n7EetY #CitizenBear #SGF
  • Why it’s important to stand up against governmental attempts to suppress free speech. http://bit.ly/2mcnbrx #CitizenBear #SGF

Thursday, April 6

Friday, April 7

  • From @JDVance1: Why the American dream is no longer a sure thing for many Americans. http://bit.ly/2lP8A3C #CitizenBear #SGF

Sample Facebook posts

Pair either of these suggestions with a photo from the Facebook section.

Public Affairs Conference 2016 Digital Recap

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The 2016 Public Affairs Conference centered on health-related topics, but not just of the physical variety. The conference theme — Building Healthy Communities: Mind, Body and Spirit — encompassed the annual four-day event featuring keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Digital promotion of the Public Affairs Conference

To promote the event, Web and New Media partnered and engaged with Conference representatives and social media accounts across the university. These strategies included the development of a social media kit and strategic live social media posts.

New content

We generated a different and supplementary approach to digital promotions and produced a series of five public affairs blog posts.

Public Affairs pages on MissouriState.edu

The most popular page was the conference schedule, which was viewed 3,840 times, a marginal increase over the 2015 conference. Total page views were down slightly, and other figures were statistically similar to the results from 2015.

  • 14,014 total page views
  • 10,914 unique page views
  • 91 seconds average time on pages
  • 39.48 percent bounce rate

Where the traffic came from — the top five sources

  • 2,363 sessions from the MissouriState.edu homepage feature
  • 969 from the MissouriState.edu homepage featurettes
  • 641 from MSU Mobile
  • 424 from Missouri State Facebook
  • 332 from Missouri State Twitter

Livestream

Plenary sessions from Peter Gray and Paul Thomlinson are available on Livestream. Viewers have watched Gray’s session 166 times and Thomlinson’s 164 times. About 25 people watched each session live.

Social media kit

The Public Affairs Conference social media kit contained a variety of tools that assisted university departments and individuals in sharing their conference experiences. These items included:

  • Key details about the conference
  • Tips for social media-savvy posts
  • Promotion of the #CitizenBear hashtag
  • Shareable visual assets including video and images
  • Sample social media posts

Social media analytics

Using the Avanish Kaushik method of measuring social media success, Missouri State posts on the conference generated the following:

Missouri State Facebook (14 posts)

0.270 applause rate (Likes/Favorites)

0.007 conversation rate (Comments/Replies)

0.034 amplification rate (Shared/Retweeted)

0.464 conversion rate (Clicks to websites)

MarooNation Facebook (7)

0.321 applause rate

0.016 conversation rate

0.144 amplification rate

0.785 conversion rate

Missouri State Twitter (31)

0.933 applause rate

0.056 conversation rate

0.262 amplification rate

0.340 conversion rate

MarooNation Twitter (6)

1.636 applause rate

0 conversation rate

0.613 amplification rate

1.125 conversion rate

Missouri State Instagram (2)

39.685 applause rate

0.048 conversation rate

Missouri State LinkedIn Co. (2)

0.408 applause rate

0 conversation rate

0.664 conversion rate

Missouri State LinkedIn Edu (1)

0.323 applause rate

0 conversation rate

0.351 conversion rate

MarooNation LinkedIn (1)

0.217 applause rate

0 conversation rate

1.304 conversion rate

Social media post highlights

A pair of tweets about Jillian Michaels’ keynote address at JQH Arena drew the biggest engagement rates on Twitter (9.7 percent and 8.2 percent). Those tweets actually served as bookends for her speech. The first introduced her and the second chronicled her closing thought.

One of the most visually striking events of the conference was the Field of Memories. The 1,100 flags planted at the North Mall served to represent the 1,100 students who die by suicide each year on college campuses.

Social Media Kit: Public Affairs Conference 2016

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The 2016 Public Affairs Conference theme is Building Healthy Communities: Body, Mind and Spirit. The conference will help attendees explore what it means to build healthy communities from a holistic perspective. This annual four-day event features keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Key details

  • What: Public Affairs Conference
  • When: April 5-8, 2016
  • Where: JQH Arena, Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State University
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required; all events are free and open to the public
  • Select plenary events will be available live online at Livestream.

Share your story

Help us discuss the Public Affairs Conference with the Missouri State and local communities by sharing it on social media. If you attend the event, we want to hear about your experience! We encourage you to join the online conversation during the Public Affairs Conference by posting about it on Facebook or Twitter and tagging your posts with the official hashtag: #CitizenBear. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Tag Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: http://publicaffairs.missouristate.edu/conference/
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. If you attend the Public Affairs Conference, share a photo from or quote about your experience

Visual Assets

Video

 

Twitter GIFs

Click or tap the images below to save these #CitizenBear GIFs to your computer or device. They’re great for sharing on Twitter.

service2 service3 CitizenBear Volunteers

Facebook and Twitter Images

Campus Scenes Day and Night Public Affairs Flags Campus Scenes Day and Night Public Affairs Flags

CitizenBear Volunteers CitizenBear Volunteers CitizenBear Volunteers Flags

Flags Citizen Scholar statue

Jillian Michaels image

Click or tap to save to your device.

Michaels_CAASpeakers_photo3

Sample social media posts

Sample tweets

  • Join the MSU community for its Public Affairs Conference April 5-8. View the speaker schedule: http://bit.ly/1HFHLnl #CitizenBear #SGF
  • Explore how we can build ethical communities at the Public Affairs Conference April 5-8: http://bit.ly/1nuJGXv #CitizenBear #SGF
  • Check out the Public Affairs Conference schedule and build healthy communities: http://bit.ly/NrYzrs #CitizenBear #SGF

Tuesday, April 5

Wednesday, April 6

  • What are the benefits of restorative justice? Our guest from @UMNews knows. http://bit.ly/1nuLxeN #CitizenBear
  • Not all share tech advantages, @zackexley says. He’s the senior adviser to the @BernieSanders campaign. http://bit.ly/1nuM6oY #CitizenBear

Thursday, April 7

  • Paul Thomlinson: What if we could better anticipate suicide attempts? http://bit.ly/1nuMt2Q #CitizenBear
  • How to better connect with college students in 2016, from a professor at @BostonCollege. http://bit.ly/1Lc0j5Z #CitizenBear

Friday, April 8

Sample Facebook posts

Jillian Michaels is at Missouri State to discuss ways to build an exceptional life. http://bit.ly/21rpghh

Michaels_CAASpeakers_photo3

I’m a #CitizenBear at the Missouri State University Public Affairs Conference April 5-8. It’s free, and all are welcome. Check out the lineup of speakers: http://bit.ly/1HFHLnl #CitizenBear

I’m learning how to be an ethical citizen at the Missouri State University Public Affairs Conference. See this list of great presenters at the conference: http://bit.ly/1HFHLnl #CitizenBear

Recap: Public Affairs Conference 2015

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The 2015 Public Affairs Conference centered on the principles of ethical citizenship. Specifically, the conference theme was The Ethical Citizen: Can You Make a Difference? The annual four-day event featured keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Digital promotion of the Public Affairs Conference

To promote the event, Web and new media partnered and engaged with Conference representatives and social media accounts across the university. These strategies included the development of a social media kit and strategic live social media posts.

Social Media Kit18382_9416

The Public Affairs Conference social media kit contained a variety of tools that assisted university departments and individuals in sharing their conference experiences. These items included:

  • Key details about the conference
  • Tips for social media-savvy posts
  • Promotion of the #CitizenBear hashtag
  • Shareable visual assets including video and images pre-cropped for optimal use on Facebook and Twitter
  • Sample social media posts

Social media analytics

@MissouriState on Twitter

  • 126 new followers (147 percent increase over the 2014 Public Affairs Conference)
  • Engagement rate of 2.8 percent (number of times users interacted with tweets divided by total impressions), a 65 percent over the 2014 conference.
  • 279 retweets (73 percent increase)
  • 332 favorites (63 percent increase)
  • 48 replies (336 percent increase)
  • 66 posts (68 percent decrease)
  • 200,700 impressions (52 percent decrease)

MissouriStateU on Facebook

  • 111 new fans (46 percent increase)
  • Engagement rate of 5 percent (same)
  • 2,000 engagements (1,463 percent increase)
  • 8,000 average reach (789 percent increase)
  • 2,900 stories created via shares (383 percent increase)
  • 17 posts (13 percent increase)
  • 138,000 total reach (930 percent increase)

Public Affairs pages on MissouriState.edu

The most popular page was the conference schedule, which was viewed 3,700 times (42 percent increase over the 2014 conference)

  • 14,200 total page views (46 percent increase)
  • 10,900 unique page views (43 percent increase)
  • 93 seconds average time on pages (same)
  • 37.70 percent bounce rate (3 percent increase)

Social media post highlights

These tweets received the two highest engagement rates of the week from the @MissouriState Twitter account. The Sean McEwen tweet checked in at 15.6 percent (432 engagements/2,770 impressions), while the Cal Ripken Jr. tweet was at 11.6 percent (886/7,669). The lesson: Celebrity is everything.

 

Sharing the wealth

Users also generated great content of their own, which was populated on the #CitizenBear Tagboard.

A Life Size Puppet. #Shatterer #PAC2015 #CitizenBear #Bread&Puppet #VSCOcam

A photo posted by Cassidy Flynn (@casssfrasss) on

Social Media Kit: Public Affairs Conference 2015

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The 2015 Public Affairs Conference theme is The Ethical Citizen: Can You Make a Difference? The conference will help attendees learn what it means to be ethical citizens and what implications ethical citizenship holds for society. This annual four-day event features keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Key details

  • What: Public Affairs Conference
  • When: April 14-17, 2015
  • Where: JQH Arena, Plaster Student Union, and Hammons Student Center at Missouri State University
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required; all events are free and open to the public
  • Select plenary events will be available live online at Livestream.

Share your story

Help us discuss the Public Affairs Conference with the Missouri State and local communities by sharing it on social media. If you attend the event, we want to hear about your experience! We encourage you to join the online conversation during the Public Affairs Conference by posting about it on Facebook or Twitter and tagging your posts with the official hashtag: #CitizenBear. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Tag Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: http://publicaffairs.missouristate.edu/conference/
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. If you attend the Public Affairs Conference, share a photo from or quote about your experience

Visual Assets

Video

Facebook images

FB1 FB2 FB3 FB4

Facebook cover photos

FBCover2 FBCover1

 

Twitter images

Twitter4 Twitter3 Twitter2 Twitter1

Sample social media posts

Sample tweets

  • Join the MSU community for its Public Affairs Conference April 14-17. View the speaker schedule: http://bit.ly/1HFHLnl #CitizenBear #SGF
  • Explore how we can be ethical citizens during the Public Affairs Conference April 14-17: http://bit.ly/1HFI41B #CitizenBear #SGF
  • Download MSU Mobile for the Public Affairs Conference schedule, session evaluations: http://bit.ly/NrYzrs #CitizenBear #SGF

Tuesday, April 14

  • Students kick off the @MoStatePA Conference by sharing their research on a social issue in #SGF: http://bit.ly/1HFLv8n #CitizenBear
  • It’s time to “Get in the Game” with @RipkenBaseball, who will talk about ethical citizenship. http://bit.ly/1D6bN69 #CitizenBear #SGF

Wednesday, April 15

  • See how we can meet energy needs by changing our use of freshwater with @NatGeo’s Sandra Postel. http://bit.ly/1CqylfE #CitizenBear #SGF
  • Learn how you can make a difference in the lives of sex trafficking victims with @Toshia_Shaw. http://bit.ly/1HWaWCL #CitizenBear #SGF

Thursday, April 16

  • Learn from @missouristate alumnus Sean McEwen how your choices can create a meaningful life. http://bit.ly/1D68BY9 #CitizenBear #SGF
  • Sarah Elsea from @bcmhouston offers insights into genetics and its implications for society. http://bit.ly/1D69iAO #CitizenBear #SGF

Friday, April 17

  • We’re wrapping up the @MoStatePA Conference with oversized puppetry from Bread & Puppet Theater. http://bit.ly/1D6bhVW #CitizenBear #SGF

Review our steps for turning a link into a tweet.

Sample Facebook posts

Example 1

  • I’m at the Missouri State University Public Affairs Conference learning how to be an ethical citizen from Hall-of-Fame baseball player Cal Ripken Jr. #CitizenBear

Cal_formal_headshot

Example 2

Example 3