Web Strategy and Development Blog

Academic Website Project: Converting to mobile FAQ

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Website viewsThis semester, the office of Web and new media began converting all departmental websites to the mobile-friendly template.

As part of the Academic Website Project, this effort is funded by the office of the provost. Websites will be converted according to the deans’ prioritization on a college-by-college rotation.

Frequently asked questions

Why are we converting to mobile?

Smart phone and tablet usage continues to grow exponentially — particularly with our largest target demographic. In addition, last month Google updated its search algorithm, expanding its use of mobile-friendliness as a ranking signal in organic search results.

What’s involved in the mobile conversion process?

Conversion rather than redesign

The mobile conversion process is not a redesign of your website.

Certain academic websites (Examples: marketing, hospitality and restaurant administration, area studies) have been redesigned according to mobile-friendly specifications; during the redesign process, these sites received new content — including text, design elements, photos and videos. But during a conversion process, new content will not be created for your website.

Incorporating existing multimedia content

However, we will be looking for ways to incorporate content that has already been created for your program. Whenever possible, we will add multimedia pieces such as Mind’s Eye and spotlight videos, provided that they support your program’s recruitment goals and meet other content guidelines.

If you know of existing multimedia content you’d like to add to your website, please feel free to let us know about it once we begin your conversion process.

Future redesign

In the future, any academic website that goes through the mobile conversion process will also receive a complete redesign as part of the Academic Website Project. At that point, we will be creating new content.

Student looking at mobile phone

I represent an academic department. How do I get the process started?

Commencing the conversion

You don’t need to do anything.

  • The conversion process is funded by the office of the provost.
  • Your department has already been prioritized by your dean.
  • Web and new media will contact you via email when your website is entering conversion.

During the conversion

While your website is being converted, you will not be able to edit your live website. Instead, you’ll send updates to webpress@missouristate.edu. We will make updates on your behalf.

Following the conversion

  • Once the conversion is complete, you’ll be notified that your website is ready for your review.
  • At this time, you’ll have the opportunity to send feedback and request changes.
  • Please keep in mind that we will not be revising your content during this process. (If you’d like to make content revisions, you will have that opportunity once your mobile-friendly website has been launched and you have resumed responsibility for maintaining it.)
  • Your website will be launched four weeks after the date you are notified that it’s ready for review.

Once it’s converted, will we still be using Web Press?

Yes, you’ll continue to manage your website through Web Press.

I’m part of a University unit that isn’t an academic department. How do we start the mobile conversion process?

Mobile conversion isn’t fully available to non-academic departments yet. We are working through that process and will post when available. You’re welcome to email web@missouristate.edu if you’d like to be an early conversion client.

Redesigned HRA website: Welcoming and mobile-adaptive

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The redesigned hospitality and restaurant administration website recently launched as part of the Academic Website Project. It was the second academic website to receive a mobile-happy makeover, making it adaptive to smartphones and tablets.

Sophisticated color palette, welcoming photos

Designer Veronica Adinegara chose the blue and gray color scheme because it evokes the department’s professionalism and sophistication. She selected photos (many of which were supplied by the department) that underscore the connection between the HRA curriculum and students’ real-world experiences in private clubs, restaurants, hotels and other hospitality environments.

The HRA BS program page, which illustrates emphasis areas with photos from private clubs, restaurants, hotels and more
Photos of real-world experiences paired with high-impact text connect the HRA curriculum to career outcomes.

Consistent message of success

The office of University publications had already created successful recruiting pieces for HRA, which served as inspiration for the written content. Many of these words and ideas – particularly the focus on leadership and internships – were identified as being key to student recruitment. These ideas are incorporated throughout the site.

Streamlined organization

One challenge was making the available degree options clear to prospective students. All students are eligible for the BS in hospitality and restaurant administration, which offers opportunities to specialize in certain areas. Students who have already completed an AAS degree in either hospitality or culinary arts are also eligible for the BAS program.

During the redesign process, distinct program pages were created that illustrate the differences between the BS and BAS programs. A new Advisement page was also created, which gathers resources for both programs.

Site credits

  • Project lead and content: Lucie Amberg, new media specialist, Web and new media
  • Design: Veronica Adinegara, senior graphic designer, University publications
  • Photography lead: Kevin White, senior photographer, photographic services
  • Editor: Nicki Donnelson, public relations specialist, University communications
  • Implementation: Micah Meadows, Web and new media student team member, with oversight from Lucie Amberg, Brian Heaton, content management programmer/analyst, and Sara Clark, director of Web and new media

New marketing website introduces mobile-happy academic design

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The redesigned marketing department website recently launched, marking a new phase in the Academic Website Project: mobile-adaptive design.

The new mobile design is not only optimized to reach prospective students where they are (on smartphones and tablets), it also allows for a richer multi-media experience.

Logistics and supply chain management program page
Videos about the marketing department’s programs work with efficient, high-impact text to give prospective students a clear idea of each program’s benefits

Interactive experience

Marketing department graduate assistant Lauren Cook produced a number of videos over the course of the project. As a result, designer Abby Isackson chose to build the design around video elements. She said, “I felt that the videos would be a great interactive focus for prospective students to see when scoping out the department.”

Word cloud from the marketing blog emphasizes themes such as "exceoptional faculty" and "real-world experience"
A word cloud from the marketing department blog illustrates some important words and themes

Streamlined organization

The website also received a streamlined organizational structure that leverages existing University systems whenever possible. For example, new courses and faculty and staff pages pull content from existing University systems – minimizing maintenance for the marketing department.

Content highlights meaningful themes

New written content was based on the words and ideas that resonate with marketing students. In particular, themes of “real-world experience” and “exceptional faculty” are carried throughout the sight. Content was constructed according to mobile-first strategy, which emphasizes concise, high-impact language.

Site credits

  • Project lead and content: Lucie Amberg, new media specialist, Web and new media
  • Design: Abby Isackson, graphic designer, University publications
  • Videos: Lauren Cook, graduate assistant, marketing department
  • Photography lead: Kevin White, senior photographer, photographic services
  • Implementation: Micah Meadows, Web and new media student team member, with oversight from Lucie Amberg, Brian Heaton, content management programmer/analyst, and Sara Clark, director of Web and new media

BearWear returns to homepage mid-January

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Friends pose with Boomer in front of Plaster StadiumTo celebrate the BearWear Friday tradition, the Missouri State homepage features photos of students, faculty, staff, alumni and community members in BearWear each Friday.

Due to continuing changes to the homepage with the new mobile-adaptive design, the BearWear Friday photo feature will be on hold until mid-January.

Keep sending your photos

Please continue submitting your BearWear photos for inclusion in this spirited project. We look forward to showcasing your maroon and white travel snapshots, family pictures and Instagramed selfies again soon.

You may submit BearWear Friday pictures on the Go Maroon website.

Mobile-adaptive homepage debuts

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In response to the demand for websites that can be readily consumed via smartphones and tablets, the homepage for MissouriState.edu has transitioned to a mobile-adaptive format. In addition to serving mobile consumption, the new format provides a rich, multimedia experience that includes more photo and video and heightened social media integration.

We encourage you to try out the new homepage on your desktop computer, tablet and phone to see how it adapts to different screens.

Access the homepage

Notable enhancements

  • Athletics now has a presence in the top navigation of the website.
  • The main feature area is more prominent, allowing us to spotlight very high-level content in a variety of ways – including photo and video. Color themes will coordinate with each feature’s theme, photography or selected media.
  • All feature areas can now be rotated according to a fluid timeline, one that’s responsive to important Missouri State news and events.
  • The social media activity stream continues to have prominent placement, providing users with real-time snapshots of the Missouri State community.

While the overall structure of the new homepage is established, incremental changes will continue to occur as we keep Missouri State’s Web presence in line with evolving tech trends and user expectations.

Feedback and questions

We invite your feedback. Please send us your thoughts.