Web Strategy and Development Blog

Redesigned physical therapy website: Identity and student success

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The redesigned physical therapy website recently launched as part of the academic website project. It is the latest academic website to receive a full redesign for the mobile-friendly template, a process that includes the creation of new content, design and multimedia elements.

Visual improvement

The redesigned homepage features distinct headers, brevity and a centerpiece photo showcasing a department student in action. Fresh photos give an identity to physical therapy students and faculty.

PT student in action.
A physical therapy student demonstrates techniques learned within the program.

Links on the left side of the page were also prioritized. Visitors are now one click away from high-interest department information such as curriculum and scholarships and financial aid.

Student achievements

Since 2009, the physical therapy department has held an ultimate pass rate of 100 percent. This information is highlighted in a call to action block on the home page, which links to year-by-year graduation rates – a vital recruiting tool for the department.

PT exam pass rates.
Exam pass rates a focal point for the physical therapy department.

Experience and opportunities

What, and where, will you be learning in the physical therapy department? Find out by visiting the Experience and Opportunities page, which explains your potential full-scale educational experience and the amenities of McQueary Family Health Sciences Hall.

Site credits

  • Project lead and content: Lucie Amberg, new media specialist, office of web and new media
  • Design: Abby Isackson
  • Photography: Bob Linder
  • Videography: Carter Williams
  • Editor: Nicki Donnelson
  • Implementation: Alyson Jones and Louis Freeman, with oversight from Brian Heaton

Redesigned biology website: Diverse programs in a mobile-friendly format

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The redesigned biology website recently launched as part of the Academic Website Project. It is the fifth academic website to receive a full redesign for the mobile-friendly template, a process that includes the creation of new content, design and multimedia elements.

Clarifying programs and resources

The biology department is home to a diverse range of programs and research centers. Given the options and opportunities for prospective students, providing clarity became a focus of the redesign.

Each program now has its own sub-section on the website, where information regarding that program is gathered.

The department’s research centers — meaningful recruitment tools — are highlighted in a prominent section of the website’s homepage. The Facilities and Resources page then features expanded descriptions of each center.

The research centers of the biology department, as featured on the homepage

Photo and description of the Gulf Coast Research Lab, as depicted on the facilities and resources page

Using video resources

This redesign included the creation of one new video, which highlights the department’s emphasis on research:

In addition, we were able to leverage videos that were created for other purposes. For example, the following video of a biology alumnus became a valuable addition to the Careers and Outcomes page for the Master of Science in Biology.

Site credits

  • Project lead and content: Lucie Amberg, new media specialist in the office of Web and new media
  • Design: Veronica Adinegara, senior graphic designer in the office of publications
  • Photography: Kevin White, senior photographer in photo services
  • Videography: Sara Silkwood, videographer in photo services
  • Editor: Nicki Donnelson, public relations specialist in University communications
  • Implementation: Brian Heaton, content management programmer in the office of Web and new media, with Lucie Amberg and Sara Clark, director of the office of Web and new media, and student coder Max Orlando