The 2024 Summer Olympics will take place July 26-Aug. 11.

This year, the world’s greatest athletes will converge in Paris, turning the City of Lights into a global sports epicenter. But it’s not just the athletes and spectators feeling the heat — the Paris service industry is also preparing for a whirlwind of activity.

From bustling hotels and restaurants to the busy streets filled with eager fans, the Olympics is a game-changer for a hosting city.

Dr. Tina Liang, a professor in the School of Hospitality and Agriculture Leadership at Missouri State University, discusses the challenges the service industry will face and the pressure to maintain high standards under a global spotlight.

What are some of the challenges a hosting city could face?

Read the full transcript