Marketing and communications has purchased a registration for the Digital Collegium Analytics and AI Summit on April 29. We have a limited number of spaces for other campus members to attend.

Please email AndreaMostyn@MissouriState.edu if you’re interested in attending.

Schedule:

9 a.m.

Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant (AI)

10 a.m.

Building an SEO Strategy in the Age of AI and LLMs: Implications for Higher Education (AI)

Unlocking ROI: How MSU Denver Transformed Data to Measure Marketing Impact (Analytics)

11:30 a.m.

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling (AI)

12:30 p.m.

Posters

1:30 p.m.

Hot Takes from 180 Usability Tests: What Students Wish You Knew (Analytics)

2:45 p.m.

Navigating the AI Landscape: Crafting and Implementing a University-Wide AI Policy (AI)

Decoding the Enrollment Funnel: Using KPIs to Guide Marketing Decisions (Analytics)

3:45 p.m.

Using AI to assist making accessible content (AI)

Mapping the Prospective Student Journey: How to move past last-click marketing attribution (Analytics)