Brand Updates

Boost your skills in marketing and communications

by

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing and communications strategies to reach those students (and their parents) where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty and staff members are invited to MarCom Training Week, Feb. 27-March 2, 2023.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Go to your profile tab.
  • Find the Professional Development box.
  • Select My Learning Connection.
  • Search for this session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

Feb. 27

How to look like Missouri State
9-10 a.m., Glass Hall 486

Hello Omni CMS, goodbye WebPress!
1-3 p.m., Glass Hall 486

Feb. 28

Q&A panel: Making your statement with photo and video
9-10 a.m., Glass Hall 486

March 1

How to sound like Missouri State
9-10 a.m., Glass Hall 486

Digital marketing: reach your audience anywhere, online
10:30-11:30 a.m., Zoom

Hello Omni CMS, goodbye WebPress!
1-3 p.m., Glass Hall 486

March 2

Lights, camera short form video
9-10 a.m., Glass Hall 486

Mastering media interviews – level 1
1-3 p.m., Glass Hall 486

Meet the presenters

Boost your marketing skills in just five days

by

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing strategies to reach those students where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in writing, video, social media, design and more.

Faculty and staff members are invited to MarCom Training Week, March 28-April 1 at Glass Hall.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Go to your profile tab.
  • Find the Professional Development box.
  • Select My Learning Connection.
  • Search for this session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

March 28

Think like a journalist: The event is not the story, 1-2 p.m., Glass Hall 108

March 29

How to look like Missouri State, 9-10 a.m., Glass Hall 101

Making your statement with video, 10:30 a.m.-noon, Glass Hall 101

March 30

How to go from good to great with social media, 1-3 p.m., Glass Hall 108

Making your statement with photography, 3:30-4:30 p.m., Glass Hall 108

March 31

How to sound like Missouri State, 8:30-9:30 a.m., Glass Hall 101

Easy website wins for student recruitment, 10-11 a.m., Glass Hall 101

How to be a web content star, 11 a.m.-noon, Glass Hall 101

April 1

Making your statement with the media, 10 a.m.-noon, Glass Hall 108

Meet the presenters

  • Kevin Agee, content strategist, office of strategic communication
  • Natalie Allen, clinical assistant professor, biomedical sciences
  • Nicki Donnelson, assistant director, office of strategic communication
  • Brian Heaton, content management programmer, office of web strategy and development
  • Chris Nagle, interim director, office of video marketing
  • Kai Raymer, content strategist, office of web strategy and development
  • Michelle Rose, assistant director-editorial, office of creative services
  • Jesse Scheve, staff photographer, office of creative services
  • Amy Schuldt, director, office of creative services
  • Jessica Summers, director, office of web strategy and development
  • Megan Swift, video production specialist, office of video marketing
  • Kevin White, assistant director-photography, office of creative services
  • Emily Yeap, public relations specialist, office of strategic communication

Recap: Social media for all

by

Missouri State University is committed to developing digital content that anybody can access and understand, regardless of their physical abilities. MSU’s information should be equally available to people who have disabilities including (but not limited to) visual, auditory and cognitive.

Social media for all

Accessible content helps everybody, even people who have no disabilities. Whether you’ve experienced a slow internet connection at home, accessed information on a mobile device or wanted to watch a video with the sound off, accessible practices make those tasks easier.

And it helps Missouri State enroll students, ensure legal compliance and support the public affairs mission.

Kevin Agee, a content strategist from the office of university communications, presented “Social media for all: Creating accessible content” via Zoom on Dec. 2. The presentation slides are now available.

Download the presentation slides (PDF)

Learn how to tell MSU’s story at MarCom Training Week

by

Here’s the perfect New Year’s resolution: Serve your Missouri State audiences better than ever. We can show you how in just one week.

The division of marketing and communications will present the first MarCom Training Week Feb. 3-7, 2020, at Plaster Student Union 308. All sessions are free. Registration is required on My Learning Connection via My Missouri State.

Register now

The schedule

Feb. 3

How to sound like Missouri State, 9-10 a.m.

  • How to write about Missouri State within brand.
  • Assistance available within the brand website.
  • What style to use when writing for the university.
  • Best practices for readability.

How to look like Missouri State, 10:15-11:15 a.m.

  • Brand visual guidelines.
  • What brand resources are available.
  • How to use university logos and branding elements.
  • Best practices for designing within the brand.

Feb. 4

Making your statement with video, 2:30-4:30 p.m.

  • The goals of using video.
  • How to plan your video shoot.
  • What techniques you can use to improve your video quality.
  • How and when to live-stream.
  • Resources to help you shoot, edit and release your videos.

Feb. 5

Making your statement with social media, 9-11 a.m.

  • Choosing and creating a profile.
  • Discovering what content works best on each platform.
  • Branding your department or college across channels.
  • Delivering good customer service.
  • Effective tools.

5 blogging tips for beginners, 1-2 p.m.

  • Getting started (creating a blog, adding users and roles).
  • What to post on your blog (news, profiles/features, events).
  • Visuals (photos, video).
  • Text (readability, headings, linking).
  • Sharing and promoting your blog (social media, email, analytics).

Feb. 6

Publicizing your event with calendars and social media, 9-10 a.m.

  • Best practices for using Missouri State’s online calendar.
  • Keys to sharing events on social media.
  • Where to find other community calendar resources.

How to be a Web Press star, 10:15-11:45 a.m.

  • Which Web Press content groups to use.
  • Making your website usable and accessible for all.
  • How to create an action-oriented website.

Making your statement with photography, 1-2 p.m.

  • How to best utilize the office of visual media and make your photo request productive.
  • Ways to use your own camera or cell phone to get great photos.
  • How to work with people, lighting, handling releases and setting the stage for a beautiful image.

Feb. 7

Making your statement with media relations, 1-3 p.m.

  • Ways to prepare and practice for media interviews.
  • Why a strong appearance in a newspaper or on TV reflects well on you, your department and the university.

Improve your digital content strategies

by

You’re invited to Making Your Statement in a Digital World on Feb. 8.  Join us as we cover best practices for websites, blogs and social media.

Please register on My Learning Connection via My Missouri State. You’re welcome to bring a laptop and/or mobile device.

This is a terrific opportunity for MSU faculty, staff and students who haven’t previously attended this training session.

Key details

About the session

You’ll learn practical strategies for managing websites, blogs and social media. We’ll answer questions like:

  • How do we repurpose our website and blog content and distribute it on social media?
  • What do users want my website, blog or social media to provide?
  • How do we become better strategic storytellers?
  • What are some tips and tricks we can use to make sure our site is accessible and readable for all users?
  • How do we manage messaging on multiple social media channels?
  • What are some advanced strategies to increase our effectiveness on Facebook, Twitter and Instagram?
  • How can we best leverage photo and video content?

Meet the trainers

Erika Brame, web strategy and development

Kai Raymer, web strategy and development