Brand Updates

Let’s get personal

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VDP example

With a little planning and a lot of data, you can reach your target audience with specialized messaging through variable data printing.

Missouri State is reaching out to prospective students through personalized messaging that provides information that is relevant and timely.

Working in partnership with the publications office and printing services, the admissions office reaches high school students throughout the semester, with targeted publications. Each print piece is complimented by digital campaigns and student calling efforts.

 

 

New series showcases what it’s like to be a Business Bear

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COB brochure series

The College of Business recently published a series of six department brochures, along with a college brochure, in support of its undergraduate student recruitment efforts.

Through the print pieces, prospective students learn how an education at Missouri State is different – and how they will learn to do business with integrity.

Business majors tell their Citizen Bear stories as only students can – sharing their experiences of incorporating public affairs into their academic prep.

Also included are the benefits and outcomes of earning a business degree at Missouri State.

We’re excited to share this example of brand support.

Sharing MSU with campus and beyond

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

about missouri state
Visitors, influence leaders and community partners gain important information and plans about MSU through these publications. The goal of each is to enhance the reputation of Missouri State and build greater visibility in the state.
Leg guide
Legislative Guide
promises fulfilled
Promises Fulfilled – Silver award by CASE District IV
long range plan
Long-Range Plan

Calendar highlights candid moments and documentary-style images

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

The families of new MSU students are given this calendar during Student Orientation, Advisement and Registration to help them and their students make the transition to college. It keeps families informed of important dates, including finals and breaks. It also has contact info in case they have questions.
New student and families calendar

New student and family calendar

The families of new MSU students are given this calendar during Student Orientation, Advisement and Registration to help them and their students make the transition to college. It keeps families informed of important dates, including finals and breaks. It also has contact info in case they have questions. The 2016-17 calendar received a Gold award from Case District IV.

Welcome Center audio visuals captures feel of dynamic campus community

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

Welcome Center panels

The Davis-Harrington Welcome Center is the “front door” to campus. All tours for prospective students start here, so we created interactive panels with text, videos and more about different aspects of campus that would appeal to incoming students and their families. Additional visual elements of the brand are seen throughout the center, including a display highlighting MSU’s commitment to sustainability.