Brand Updates

Marketing and Communications offices have new names

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The offices of photographic services, publications, university communications, and web and new media will continue to serve the university community in the same capacities. However, three of the four will operate with new names effective immediately.

Marketing and Communications made these name changes to better reflect the services it provides.

Feel free to contact us if you have any questions.

#BearsHomecoming Social Media Kit 2018

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Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2017. We’ve created a social media kit to help you share the event with your family and friends.

Key details

  • What: Homecoming 2018
  • When: Oct. 19-20, 2018
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and Student Homecoming Committee

Main events:

Share your story

Help us spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation by posting on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Make your post social media savvy

Tagging tips

Other tips:

  • When you post to Facebook, boost your status update by sharing it with a photo. Nothing beats a first-hand perspective!
  • If you attend a Homecoming event, consider sharing a photo from or quote about your experience.
  • You can update your profile and cover photos with the Homecoming logo.

Visual assets

Facebook/Twitter

Profile/Cover images

 

YouTube

Event Postcards

Homecoming Kickoff: Oct. 19, 5-8 p.m. The Davis-Harrington Welcome Center

Homecoming Parade: Oct. 20, 9 a.m. on John Q. Hammons Parkway

Breakfast with Boomer: Oct. 20, 10 a.m. in Meyer Library (2nd floor)

BearFest Village: Oct. 20, 11 a.m. – 2 p.m. at BearFest Village

Missouri State Bears vs. Western Illinois University: Oct. 20, 2 p.m. at Plaster Stadium

Social Media Kit: Spring 2018 #BearGrads

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Missouri State University’s spring 2018 commencement ceremonies will take place at 10 a.m., 1:30 p.m. and 5 p.m. Friday, May 18, 2018 at JQH Arena.

Share your story

Help us celebrate #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.
  • Follow the #BearGrads conversation on Tagboard

Visual assets

Video

We’ll live stream each ceremony on YouTube.

Snapchat

Look for our #BearGrads geofilter on Snapchat May 18 in Hammons Student Center and JQH Arena.

Snapchat geolfilter example with a student celebrating

Facebook timeline photos

Enhance your Facebook profile with these cover images. Tap or click on an image to open the file and save it to your device.

Facebook cover: Two graduates holding up their degree covers Facebook cover: Hundreds of graduates at JQH Arena Facebook cover: Graduates taking a selfie Facebook cover: Two graduates celebrating outside JQH Arena Facebook cover: A female graduate smiles at her family

Twitter timeline photos

Enhance your Twitter profile with these cover images. Tap or click on an image to open the file and save it to your device.

Twitter header: A female graduate smiles at her family Twitter header: Two graduates holding up their degree covers Twitter header: Hundreds of graduates at JQH Arena Twitter header: Graduates taking a selfie Twitter header: Two graduates celebrating outside JQH Arena

Instagram photos

Enhance your Instagram account with these cover images. Tap or click on an image to open the file and save it to your device.

Instagram image: Two graduates holding up their degree covers Instagram image: Hundreds of graduates at JQH Arena Instagram image: Graduates taking a selfie Instagram image: Two graduates celebrating outside JQH Arena Instagram image: A female graduate smiles at her family

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • Explore what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Associated Press updates style guide

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Missouri State University follows the Associated Press Stylebook for guidance on writing for print or electronic publication. AP Style recently added several new entries and updated some sections.

Missouri State has a limited membership to the online AP Stylebook. More information on each of these entries is available in the online guide. If you create content for the university, contact Andrea Mostyn to request access.

A local style guide with exceptions and entries specific to the university is available on the Brand website.

Updates and additions

Lists, bulleted lists

Introduce lists with a short phrase or sentence, followed by a colon.

Capitalize the first word in each bullet.

Use periods at the end of each line, whether or not it’s a full sentence.

Use parallel construction for each item in a list:

  • Start with the same part of speech.
  • Use the same voice (active or passive).
  • Use the same verb tense.
  • Use the same sentence type (statement, question or exclamation).

Numerals

In most cases, a sentence cannot start with a number. The main exception is that a sentence can start with a year (2018).

A new exception was added. Sentences may start with a number-and-letter combination such as 3D.

Survivor, victim

AP recommends using these terms with care because they can be imprecise and politically and legally charged.

Survivor is usually used for someone who has lived through injury or disease or for someone who escaped potential injury. It is also sometimes used to refer to someone who lived through trauma.

Victim can mean someone who is killed, injured or mistreated. Using the word “victim” can be confusing because it could mean the person died or suffered injury.

Be precise when using these terms.

Celebrate the naming of the Bill and Lucille Magers Family Health and Wellness Center

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The campus community welcomed the opening and dedication of the Bill and Lucille Magers Family Health and Wellness Center this spring. We’re proud of the new facility and the great services and opportunities it brings to campus.

How to reference

To ensure consistency through the many communications about the center, please reference its name accordingly.

Print

  • Upon first reference: Bill and Lucille Magers Family Health and Wellness Center
  • Upon second reference: Magers Health and Wellness Center

Digital

  • On websites or social media accounts: Magers Health and Wellness Center

Indexes

  • On items like the campus map: Magers Health and Wellness Center, Bill, Lucille and Family

Additional resources

Check out the Editorial Style Guide for additional text resources.