Brand Updates

MSU marketing materials win CASE awards

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Missouri State University’s editorial and design services team won seven awards at the CASE 2020 District VI Institutional Awards.

You can see the winning pieces in a slideshow: CASE-awards-2020.pdf.

CASE stands for the Council for Advancement and Support of Education. It’s a nonprofit that serves professionals who work in alumni relations, communications, development, marketing and other related areas.

MSU’s editorial and design services is part of the university’s Marketing and Communications Division.

MSU’s EDS team entered their work — publications, graphic design, writing and other creative endeavors — in several categories. They competed against other universities from across the district’s eight-state region.

EDS team members, marketing staff members and clients across the university who worked on these projects won the following:

  • Bronze in Editorial Design for a Missouri State magazine piece: “The efactory: A Place for Movers, Shakers, Dreamers and Doers.”
  • Gold in Design-Invitations for the It’s On campaign launch invitation.
  • Bronze in Design-Posters for the 32nd annual Wine & Food Celebration poster.
  • Bronze in Student Recruitment Publications: Publication Packages for items related to MSU’s Admitted Student Day.
  • Silver in Institutional Relations Publications: President’s Reports and Annual Reports for the 2018 Foundation Annual Report.
  • Bronze in Institutional Relations Publications: Research Publication for 2018 Mind’s Eye.
  • Bronze in News Writing-Periodical Staff Writing for feature stories in Missouri State magazine.

Missouri State’s editorial and design services team has a long history of bringing home CASE awards. This means our branding and outreach materials meet and exceed best practices for marketing!

Need help creating brochures or flyers? Try our templates

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Do you write and design brochures or flyers? Or do you want to create these pieces, but aren’t sure where to start?

We have resources for you.

You can now download templates for flyers and tri-fold brochures in the university’s brand website.

Choose from either Microsoft Word or Adobe InDesign templates.

You will have a great starting point for a layout that is in brand.

You will also see best practices for text, so writing your content in-brand should be easy.

Learn how to tell MSU’s story at MarCom Training Week

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Here’s the perfect New Year’s resolution: Serve your Missouri State audiences better than ever. We can show you how in just one week.

The division of marketing and communications will present the first MarCom Training Week Feb. 3-7, 2020, at Plaster Student Union 308. All sessions are free. Registration is required on My Learning Connection via My Missouri State.

Register now

The schedule

Feb. 3

How to sound like Missouri State, 9-10 a.m.

  • How to write about Missouri State within brand.
  • Assistance available within the brand website.
  • What style to use when writing for the university.
  • Best practices for readability.

How to look like Missouri State, 10:15-11:15 a.m.

  • Brand visual guidelines.
  • What brand resources are available.
  • How to use university logos and branding elements.
  • Best practices for designing within the brand.

Feb. 4

Making your statement with video, 2:30-4:30 p.m.

  • The goals of using video.
  • How to plan your video shoot.
  • What techniques you can use to improve your video quality.
  • How and when to live-stream.
  • Resources to help you shoot, edit and release your videos.

Feb. 5

Making your statement with social media, 9-11 a.m.

  • Choosing and creating a profile.
  • Discovering what content works best on each platform.
  • Branding your department or college across channels.
  • Delivering good customer service.
  • Effective tools.

5 blogging tips for beginners, 1-2 p.m.

  • Getting started (creating a blog, adding users and roles).
  • What to post on your blog (news, profiles/features, events).
  • Visuals (photos, video).
  • Text (readability, headings, linking).
  • Sharing and promoting your blog (social media, email, analytics).

Feb. 6

Publicizing your event with calendars and social media, 9-10 a.m.

  • Best practices for using Missouri State’s online calendar.
  • Keys to sharing events on social media.
  • Where to find other community calendar resources.

How to be a Web Press star, 10:15-11:45 a.m.

  • Which Web Press content groups to use.
  • Making your website usable and accessible for all.
  • How to create an action-oriented website.

Making your statement with photography, 1-2 p.m.

  • How to best utilize the office of visual media and make your photo request productive.
  • Ways to use your own camera or cell phone to get great photos.
  • How to work with people, lighting, handling releases and setting the stage for a beautiful image.

Feb. 7

Making your statement with media relations, 1-3 p.m.

  • Ways to prepare and practice for media interviews.
  • Why a strong appearance in a newspaper or on TV reflects well on you, your department and the university.

#BearsHomecoming Social Media Kit 2019

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Missouri State University alumni, students, faculty, staff and friends are invited to celebrate MSU and all things maroon and white at Homecoming 2019. We’ve created a social media kit to help you share the event with your family and friends.

Key details

  • What: Homecoming 2019
  • When: Oct. 25-26, 2019
  • Where: Across campus and in downtown Springfield
  • Who: Missouri State University alumni, students, faculty, staff and community members
  • Sponsors: The Alumni Association and Student Homecoming Committee

Main events

Share your story

Help spread the word about Homecoming to the Missouri State and local communities by sharing it on social media.

We encourage you to join the online conversation by posting on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #BearsHomecoming

Make your post social media savvy

Tagging tips

Other tips

  • When you post to Facebook, boost your status update by sharing it with a photo. Nothing beats a first-hand perspective!
  • If you attend a Homecoming event, consider sharing a photo from or quote about your experience.
  • You can update your profile and cover photos with the Homecoming logo.

Facebook/Twitter visual assets

Profile/Cover images

homecoming 2019 cover photo

homecoming 2019 logo

homecoming 2019 logo

homecoming 2019 cover photo

Cover photos

YouTube

It’s On!

It’s On! is a transformational event happening on Oct. 26. Use these images to share your excitement and invite others.

YouTube

GA needed: Share MSU’s great stories

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Ready to begin your graduate education at your favorite university – Missouri State?

Have a talent for communication with a creative twist? We need you to help recruit students and be a brand ambassador for the university and its programs.

Get real-world experience

The office of university communications, in the marketing and communications division at Missouri State, has open graduate assistantships. You will have an opportunity to get hands-on experience with marketing, promotion, writing, editing and public relations. All of this while having your education paid for.

Here, you’ll:

  • Create content – blog posts and website copy, feature stories, social media posts, text for publications
  • Influence perception of the university and its programs
  • Learn and apply best practices for multiple platforms of traditional and social media
  • Participate in branding and strategy brainstorming sessions

Learn more

If this appeals to you, apply before Oct. 15.

Learn more about the position.

We want to hear from you. Follow the instructions in the postings to apply.