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Brand Updates

Attend free Analytics and AI Summit

April 15, 2025 by Strategic Communication

Marketing and communications has purchased a registration for the Digital Collegium Analytics and AI Summit on April 29. We have a limited number of spaces for other campus members to attend.

Please email AndreaMostyn@MissouriState.edu if you’re interested in attending.

Schedule:

9 a.m.

Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant (AI)

10 a.m.

Building an SEO Strategy in the Age of AI and LLMs: Implications for Higher Education (AI)

Unlocking ROI: How MSU Denver Transformed Data to Measure Marketing Impact (Analytics)

11:30 a.m.

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling (AI)

12:30 p.m.

Posters

1:30 p.m.

Hot Takes from 180 Usability Tests: What Students Wish You Knew (Analytics)

2:45 p.m.

Navigating the AI Landscape: Crafting and Implementing a University-Wide AI Policy (AI)

Decoding the Enrollment Funnel: Using KPIs to Guide Marketing Decisions (Analytics)

3:45 p.m.

Using AI to assist making accessible content (AI)

Mapping the Prospective Student Journey: How to move past last-click marketing attribution (Analytics)

Filed Under: Uncategorized

Boost your skills in marketing and communications

August 19, 2024 by Strategic Communication

Make Your Missouri Statement banner

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing and communications strategies to reach those students (and their parents) where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty, staff, graduate assistants and student workers are invited to MarCom Training Week, Sept. 17-19, 2024.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Log into your My Missouri State.
  • Locate the Learning and Development card.
  • Click the My Learning Connection link.
  • Search for the appropriate session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

Sept. 17

Taking it to the next level: Advanced video production and editing
9-11 a.m., Meyer Alumni Center 504

AI guidelines panel
1:30-2:30 p.m., Craig Hall 204

Sept. 18

Creating in MSU brand style: Photo, design and writing
9-10 a.m., Craig Hall 205

Master your social media strategy: best practices for the major platforms
10-11 a.m., Craig Hall 205

Sept. 19

Using blogs to engage your audience and drive enrollment
1:30-2:30 p.m., Craig Hall 204

Mastering media interviews (level 1)
2:30-4:30 p.m., Craig Hall 205

Filed Under: Uncategorized Tagged With: brand, Training

Take advantage of HighEdWeb membership

March 11, 2024 by Strategic Communication

Speaker on stage at annual conference.

Missouri State University has an institutional membership to HighEdWeb. That means all faculty, staff and students are eligible for HighEdWeb membership — at no extra cost.

Know someone that would benefit? Have them join our institutional membership to gain access.

Membership benefits

Association membership has many benefits. You can log in to the Membership Community to access your perks:

  • Professional development library — access past conference sessions and resources on demand
  • Registration discounts — save money on conference and summit tickets
  • Community groups — join topical discussions, via Slack and video discussions
  • Job board — find and post openings
  • Slack workspace — network with the community
  • Email subscription — tailor your email communications, including weekly notices on certain topics
  • Volunteer opportunities — sign up to support HighEdWeb
  • Watch parties — gather online to watch and discuss session recordings

You also have access to the public Link Journal, where we share articles and association updates.

About HighEdWeb

HighEdWeb provides educational materials and opportunities that develop knowledge, skills and abilities. As a result, we advance higher education.

The association focuses on the digital issues facing colleges and universities, so you’ll be ready to help your school achieve its goals. They have programming for people who work in IT, marketing, admissions, advancement and academics.

Filed Under: Uncategorized Tagged With: News and updates, professional

Latest Associated Press style updates

August 12, 2022 by Strategic Communication

Tulips bloom on campus.

The AP Stylebook, the style guide the university follows for most of its communication, has updated sections on sex and gender.

Highlights

  • Transgender: This term describes someone whose gender identity does not match their sex assigned at birth. Some nonbinary people also consider themselves transgender.  
  • When writing about sex, use the term sex assigned at birth when referring to someone who does not identify with the assigned gender.  
  • When writing about pregnancy, use pregnant women or women seeking abortions. Pregnant people is also acceptable for people who do not identify as women.  
  • Don’t refer to male or female hormones. Instead, name the specific hormone.  
  • Use a transgender person’s previous name, or deadname, very rarely. You should only use it if required to understand the news or if requested by the person.  
  • Avoid terms like biological male or female. 
  • Use LGBTQ where appropriate.  

Pronouns

  • Instead of saying someone has preferred or chosen pronouns when writing, say phrases like the pronouns they use, whose pronouns are, who uses are, etc. If you are uncertain which pronouns to use, it’s OK to ask. 
  • Growing numbers of people, including some transgender, nonbinary, agender or gender-fluid people, use they/them/their as a gender-neutral singular personal pronoun. 

Sports

  • Avoid phrasing that misgenders people or implies doubt, such as former men’s swimmer or currently competes as a woman. It’s best to rephrase to formerly competed with men or current member of the women’s team, etc. 
  • When writing about transgender players that  are banned from playing on teams in line with their gender, choose phrasing that accurately describes this restriction.  

 

Filed Under: Uncategorized Tagged With: style guide, Training

AP Style new entries and updates

April 11, 2022 by Strategic Communication

Wide angle shot of Carrington Hall.

Periodically, we like to update you on the changes made to the Associated Press Style Handbook. We dive deep into it to find the nuggets of information that might be relevant to things you’re writing about on campus.

Inclusive storytelling

  • Seeks to truly represent all people around the globe. It gives voice and visibility to those who have been missing or misrepresented in traditional.
  • It helps readers and viewers both to recognize themselves in our stories, and to better understand people who differ from them in race, age, gender, class and many other ways.
  • Among the considerations: the stories we choose to convey; the sources we talk with; the images we select; the framing, approach and specific words we use; the details we include or don’t include. All of those various parts of a story can be seen and interpreted very differently, depending on a person’s background and experiences.

Pronouns

  • Growing numbers of people, including some transgender, nonbinary, agender or gender-fluid people, use they/them/their as a gender-neutral singular personal pronoun.
  • As much as possible, AP also uses they/them/their as a way of accurately describing and representing a person who uses those pronouns for themself.
  • Do not presume maleness in constructing a sentence by defaulting to he/his/him.
  • When necessary, use they rather than he/she or he or she for an unspecified or unknown gender (a person, the victim, the winner) or indefinite pronoun (anyone, everyone, someone). But rewording to avoid a pronoun is preferable. For example: The foundation gave grants to anyone who lost a job this year (instead of anyone who lost their job).
  • A singular they may also be used when an anonymous source’s gender must be shielded: The person feared for their own safety and spoke on condition of anonymity.

Disabilities

  • Both people with disabilities and disabled people are acceptable terms, but try to determine the preference of a person or group.
  • When possible, ask people how they want to be described. Be mindful that the question of identity-first vs. person-first language is vital for many.
  • Do not use euphemisms, such as handi-capable, differently abled or physically challenged, other than in direct quotations or in explaining how an individual describes themself.
  • Do not use handicap for a disability or handicapped for a person.
  • Limit use of the term disorder other than in the names of specific conditions, as well as words such as impairment, abnormality and special.
  • Avoid writing that implies ableism: the belief that abilities of people who aren’t disabled are superior.
  • Avoid “inspiration porn” — stories or photos meaning to portray something positive or uplifting, with the unintended implication that a disability is negative and that disabled people are objects of pity or wonder.

Gender, sex and sexual orientation

  • Gender refers to internal and social identity and often corresponds with, but is not synonymous with, sex. Experts say gender is a spectrum, not a binary structure consisting of only males and females, that can vary by society and change over time.
  • Sex refers to biological characteristics, such as chromosomes, hormones and reproductive anatomy, which can also vary or change in understanding over time, or be medically and legally altered.
  • Since not all people fall under one of two categories for sex or gender — as in the cases of nonbinary and intersex people — avoid references to both, either or opposite sexes or genders.
  • Relatedly, not all people use gendered pronouns such as his or hers. Such pronouns are often an example of gender expression, but they do not always align with typical or stereotypical expectations of gender and are not certain indicators of someone’s gender identity.

Race-related coverage

  • Reporting and writing about issues involving race calls for thoughtful consideration, precise language, and discussions with others of diverse backgrounds whenever possible. This helps to frame coverage appropriately and know what language is most appropriate, accurate and fair.
  • Avoid broad generalizations and labels. Race and ethnicity are one part of a person’s identity. Identifying people by race and reporting on actions that have to do with race often go beyond simple style questions. This challenges writers to think broadly about racial issues before having to make decisions on specific situations and stories.
  • Be aware that some words and phrases that seem innocuous to one group can carry negative connotations. These can even be seen as slurs, to another. As with all coverage, be sensitive to your varied audiences and their different perceptions of language and the larger world.

Some new items and revisions:

  • Critical race theory
    • An academic framework dating to the 1970s. It centers on the idea that racism is systemic in the nation’s institutions and that those institutions maintain the dominance of white people.
    • The theory is a way of analyzing American history through the lens of racism.
    • It has become a catch-all political buzzword for any teaching in schools about race and American history, and a rallying cry for some conservatives who take issue with how schools have addressed diversity and inclusion.
    • The theory itself is not a fixture of K-12 education. Explain the term when used.
    • Don’t use CRT on later references.
  • Minority, racial minority
    • The term is acceptable as an adjective in broad references to multiple races other than white in the United States (We will hire more members of minority groups).
    • Do not use minority as a noun in the singular.
    • Limit use of the plural minorities unless needed for reasons of space or sentence construction.
    • Phrasing such as minority students or minority groups is preferable.
  • Black(s), white(s)
    • Do not use either term as a singular or plural noun. Instead, use phrasing such as Black people, white people, Black teachers, white students.
    • Black and white are acceptable as adjectives when relevant.
  • Black Lives Matter
    • A global movement launched in 2013 after the acquittal in the killing of Trayvon Martin with a goal to eradicate systemic racism and white supremacy and to oppose violence committed against Black people.
    • Either Black Lives Matter as a noun or the Black Lives Matter movement is acceptable.
    • BLM is acceptable on second reference.
    • Some respond to the Black Lives Matter movement by saying “all lives matter” or “blue lives matter,” the latter in reference to police officers. Neither is a formal movement, so lowercase and enclose in quotes.
  • Historically Black colleges and universities
    • U.S. colleges and universities established before 1964 with the mission of educating Black Americans.
    • HBCUs is acceptable on second reference and in headlines.
    • HBCU is acceptable as a modifier on second reference: HBCU students.
    • Refer to an individual school as a historically Black college or a historically Black university. Don’t use HBCU for one college or university.
  • Arab American
    • No hyphen for this and other dual-heritage terms.
    • Acceptable for an American of Arab descent.
  • Native Americans, American Indians
    • Both are acceptable terms in general references for those in the U.S. when referring to two or more people of different tribal affiliations.
    • The term Natives is acceptable on second reference. For individuals, use the name of the tribe; if that information is not immediately available, try to obtain it.
  • Native, Natives
    • Acceptable on second reference for Native Americans. Also acceptable as an adjective — Native music, Native art — but if the story is not generally about Native Americans, use Native American music, Native American art, etc.

Filed Under: Uncategorized Tagged With: News and updates, style guide

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