Dr. Albert Barreda recently presented at a conference in Taipei, Taiwan. The 2019 International Conference on Business, Economics and Management in the Age of Intelligence (ICBEM) was June 3-5 at the Chihlee University of Technology. About Barreda’s presentation Barreda, assistant professor of hospitality leadership, presented his research, “The Effect of Employee … [Read more...] about How to get repeat customers
Dr. Yoshimasa “Nancy” Kageyama always has amazing research to present. This summer, she attended the Asia Pacific Tourism Association (APTA) 2018 Annual Conference. The conference was held July 3-6 in Mactan (Cebu), Philippines. Kageyama and Dr. Albert Barreda presented three papers: One each individually and the final one together. About their … [Read more...] about Go above and beyond for consumers
Drs. Albert Barreda and Yoshimasa “Nancy” Kageyama were recently recognized for one of their collaborations. “Evaluating the impact of mega-sporting events on hotel pricing strategies” was given the Outstanding Paper Award, Tourism Review, as part of the Emerald Literati Awards. The Editorial Advisory Board of the Journal of Tourism Review at Emerald … [Read more...] about Hospitality professors recognized for paper
Hospitality leadership is about much more than having a fantastic customer experience. First, you have to make sure your hotel will last where you open it. To do that, you have to look at the market. Is there data on how well hotels in the area are doing? Is there enough interest in the area to generate revenue? What is your target demographic? The importance of the … [Read more...] about Hospitality students ready for market