Digital Billboard

• Billboard ran 91 days (October 10-January 8) near Walmart on 1310 Preacher Roe Blvd. in West Plains.

Direct Mail Piece

• 60 brochures and letters were mailed to establishments that employ social workers within the West Plains region.
• • Informational packets were distributed to groups at health facilities.

Click on image to see full version of this brochure in Issuu.

Email Marketing 

Three emails were constructed and mailed over a period of three weeks. They were distributed to the following lists:

• West Plains Chamber of Commerce email list
• Current child and family development students and Bachelor of Social Work graduates
• Two-year community colleges within West Plains region
• Healthcare facilities that employ social workers

Click on images below to see full version. 

West Plains Facebook Cover Image

West Plains Chamber of Commerce Ad

• This ad appeared in the October issue of the West Plains Chamber of Commerce digital newsletter.

Monitor Art

• This artwork was displayed on the monitors in the buildings on the Missouri State University West Plains campus.

Facebook Ads

• Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of West Plains, MO.
• These three ads ads collectively received 1,501 link clicks.
• A click-through rate of 1.31% was achieved.
• A reach of 17,856 people (to whom these ads were shown) was accomplished.
• Collectively, these ads received 66 post likes or reactions, 9 post comments, 5 post shares.

Direct Mail Piece

• 89 brochures and letters were mailed to area social workers and to a list of licensed social workers from the Missouri Division of Professional Registrations.
• Informational packets were distributed to groups at health facilities.

Click on image to see full version of this brochure in Issuu.

Email Marketing

Three emails were constructed and mailed over a period of three weeks. These emails were distributed to the following lists:

• Current child and family development students and Bachelor of Social Work graduates
• Two-year community college within the Joplin region

Click on images below to see full version. 

Informational Session Email

• An email was sent to students at Ozark Christian College (OCC) advertising the informational session held December 13, 2016.

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Facebook Ads

• Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of Joplin, MO.
• These three ads ads collectively received 1,752 link clicks.
• A click-through rate of 2.03% was achieved.
• A reach of 23,948 people (to whom these ads were shown) was accomplished.
• Collectively, these ads received 16 post likes or reactions, 0 post comments, 0 post shares.

Billboard

• This billboard, measuring 10’6″ tall x 26′ wide, will run mid-October through February on North Main (north of Zora toward Airport Drive) in Joplin, MO.