Missouri State University Outreach Marketing and Promotions completed a Spring 2017 campaign for the Master of Social Work program available in West Plains and in Joplin.
Main objectives:
- Program awareness.
- Increase enrollment in these cohorts Spring 2017.
Master of Social Work in West Plains
Digital Billboard
- Billboard ran 91 days (October 10-January 8) near Walmart on 1310 Preacher Roe Blvd. in West Plains.
Direct Mail Piece
- 60 brochures and letters were mailed to establishments that employ social workers within the West Plains region.
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- Informational packets were distributed to groups at health facilities.
Click on image to see full version of this brochure in Issuu.
Email Marketing
Three emails were constructed and mailed over a period of three weeks. They were distributed to the following lists:
- West Plains Chamber of Commerce email list
- Current child and family development students and Bachelor of Social Work graduates
- Two-year community colleges within West Plains region
- Healthcare facilities that employ social workers
Click on images below to see full version.
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West Plains Facebook Cover Image
West Plains Chamber of Commerce Ad
- This ad appeared in the October issue of the West Plains Chamber of Commerce digital newsletter.
Monitor Art
- This artwork was displayed on the monitors in the buildings on the Missouri State University West Plains campus.
Facebook Ads
- Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of West Plains, MO.
- These three ads ads collectively received 1,501 link clicks.
- A click-through rate of 1.31% was achieved.
- A reach of 17,856 people (to whom these ads were shown) was accomplished.
- Collectively, these ads received 66 post likes or reactions, 9 post comments, 5 post shares.
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Master of Social Work in Joplin
Direct Mail Piece
- 89 brochures and letters were mailed to area social workers and to a list of licensed social workers from the Missouri Division of Professional Registrations.
- Informational packets were distributed to groups at health facilities.
Click on image to see full version of this brochure in Issuu.
Email Marketing
Three emails were constructed and mailed over a period of three weeks. These emails were distributed to the following lists:
- Current child and family development students and Bachelor of Social Work graduates
- Two-year community college within the Joplin region
Click on images below to see full version.
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Informational Session Email
- An email was sent to students at Ozark Christian College (OCC) advertising the informational session held December 13, 2016.
Click on image below to see full version.
Facebook Ads
- Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of Joplin, MO.
- These three ads ads collectively received 1,752 link clicks.
- A click-through rate of 2.03% was achieved.
- A reach of 23,948 people (to whom these ads were shown) was accomplished.
- Collectively, these ads received 16 post likes or reactions, 0 post comments, 0 post shares.
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Joplin Region Facebook Cover Image
Billboard
- This billboard, measuring 10’6″ tall x 26′ wide, will run mid-October through February on North Main (north of Zora toward Airport Drive) in Joplin, MO.
- Ozarka College enters articulation agreement with MSU Outreach in West Plains - July 12, 2019
- Outreach helps elementary education students prepare for exams - March 8, 2019
- Online hotel management degree recognized as one of the best - October 8, 2018
- Summer and Fall 2018 Off-Campus Programs Facebook Ads - July 17, 2018
- Master of Science in Counseling in West Plains Campaign - March 2, 2018
- Open House / Ribbon Cutting Ceremony for Public Safety Training Center / MSU-Camdenton Social Media Kit - August 15, 2017
- Summer and Fall 2017 Off-Campus Programs Facebook Ads - May 30, 2017
- Spring / Summer 2017 Educational Administration / Missouri State Direct Campaign Complete - April 10, 2017
- Summer and Fall 2017 Off-Campus Program Brochures Now Available - March 24, 2017
- Master of Social Work Spring 2017 Campaign - January 20, 2017