Missouri State Outreach

Continuing & Distance Education

Master of Social Work Spring 2017 Campaign

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Missouri State University Outreach Marketing and Promotions completed a Spring 2017 campaign for the Master of Social Work program available in West Plains and in Joplin.

Main objectives:

  • Program awareness.
  • Increase enrollment in these cohorts Spring 2017.

 

Master of Social Work in West Plains

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Digital Billboard

  • Billboard ran 91 days (October 10-January 8) near Walmart on 1310 Preacher Roe Blvd. in West Plains.

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Direct Mail Piece

  • 60 brochures and letters were mailed to establishments that employ social workers within the West Plains region.
    • Informational packets were distributed to groups at health facilities.

Click on image to see full version of this brochure in Issuu.

Email Marketing 

Three emails were constructed and mailed over a period of three weeks. They were distributed to the following lists:

  • West Plains Chamber of Commerce email list
  • Current child and family development students and Bachelor of Social Work graduates
  • Two-year community colleges within West Plains region
  • Healthcare facilities that employ social workers

Click on images below to see full version. 

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West Plains Facebook Cover Image

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West Plains Chamber of Commerce Ad

  • This ad appeared in the October issue of the West Plains Chamber of Commerce digital newsletter.

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Monitor Art

  • This artwork was displayed on the monitors in the buildings on the Missouri State University West Plains campus.

Facebook Ads

  • Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of West Plains, MO.
  • These three ads ads collectively received 1,501 link clicks.
  • A click-through rate of 1.31% was achieved.
  • A reach of 17,856 people (to whom these ads were shown) was accomplished.
  • Collectively, these ads received 66 post likes or reactions, 9 post comments, 5 post shares.
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Master of Social Work in Joplin

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Direct Mail Piece

  • 89 brochures and letters were mailed to area social workers and to a list of licensed social workers from the Missouri Division of Professional Registrations.
  • Informational packets were distributed to groups at health facilities.

Click on image to see full version of this brochure in Issuu.

 

Email Marketing

Three emails were constructed and mailed over a period of three weeks. These emails were distributed to the following lists:

  • Current child and family development students and Bachelor of Social Work graduates
  • Two-year community college within the Joplin region

Click on images below to see full version. 

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Informational Session Email

  • An email was sent to students at Ozark Christian College (OCC) advertising the informational session held December 13, 2016.
Click on image below to see full version.
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Facebook Ads

  • Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of Joplin, MO.
  • These three ads ads collectively received 1,752 link clicks.
  • A click-through rate of 2.03% was achieved.
  • A reach of 23,948 people (to whom these ads were shown) was accomplished.
  • Collectively, these ads received 16 post likes or reactions, 0 post comments, 0 post shares.
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Joplin Region Facebook Cover Image

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Billboard

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  • This billboard, measuring 10’6″ tall x 26′ wide, will run mid-October through February on North Main (north of Zora toward Airport Drive) in Joplin, MO.