artificial intelligence Archives - Reynolds College Blog

For alumna Sarah Russell, a communication studies degree from Missouri State University opened doors to a variety of career opportunities.

Russell, who graduated in 2008, has found a niche in digital media and marketing.

She currently serves as vice president of marketing at Education Dynamics, an educational marketing firm.

As a college student, Russell was interested in marketing and public relations, but she chose to pursue a broader communication major. She believes this choice gave her a solid foundation in corporate communications, marketing, media and her most recent focus area, artificial intelligence (AI).

“When I began my career in the late 2000s, AI wasn’t even a blip on my radar, but I already had an interest in the technical aspects of marketing and advertising,” Russell said.

“After establishing my career at an advertising agency that specialized in performance marketing, I became drawn to the emphasis on analysis, optimization and direct results, which are the foundations of AI and marketing.”

In her role, Russell will continue to explore ways to leverage AI for predictive analytics, data segmentation and analysis, as well as forecast trends and behaviors. [Read more…] about MSU alumna Sarah Russell navigates new technology in her marketing role

Generative Artificial Intelligence expert Dr. Sid Dobrin will be on the Missouri State University campus to speak at two events as part of English Week, hosted by the Department of English.

Faculty workshop April 16

Dobrin will conduct a faculty workshop on Tuesday, April 16 in Glass Hall, Room 486, starting at 9:30 a.m.

He will address questions many faculty have about how to use AI in the classroom.

“Since the release of OpenAI’s GhatGPT in November 2022, higher education has begun to adjust from the ‘deer in the headlights’ phase to serious considerations about how GenTech will integrate into college-level education,” Dobrin said.

The faculty workshop will spark conversation on how to build assignments that introduce students to GenAI tools, methods and best practices.

“While resistance to GenAI in the classroom remains prevalent across the country – and the world, to be honest about it – increasingly educational institutions are beginning to ask conceptual and application questions about using GenAI,” Dobrin said.

Dobrin said the presentation will demystify how AI and GenAI work and then address several possibilities for how to think about generative technology moving forward.

Dobrin seeks to discuss the potential risks of introducing AI and how to maintain teaching philosophies and objectives in the introduction of AI to students. The workshop will address AI literacy’s significance concerning workplace preparedness and the connection between education and employment. Additionally, participants will engage in a collaborative activity to create assignments supported by GenAI.

The workshop is free, but registration is requested by Friday, April 12 so lunch can be planned.