For alumna Sarah Russell, a communication studies degree from Missouri State University opened doors to a variety of career opportunities.
Russell, who graduated in 2008, has found a niche in digital media and marketing.
She currently serves as vice president of marketing at Education Dynamics, an educational marketing firm.
As a college student, Russell was interested in marketing and public relations, but she chose to pursue a broader communication major. She believes this choice gave her a solid foundation in corporate communications, marketing, media and her most recent focus area, artificial intelligence (AI).
“When I began my career in the late 2000s, AI wasn’t even a blip on my radar, but I already had an interest in the technical aspects of marketing and advertising,” Russell said.
“After establishing my career at an advertising agency that specialized in performance marketing, I became drawn to the emphasis on analysis, optimization and direct results, which are the foundations of AI and marketing.”
In her role, Russell will continue to explore ways to leverage AI for predictive analytics, data segmentation and analysis, as well as forecast trends and behaviors. [Read more…] about MSU alumna Sarah Russell navigates new technology in her marketing role