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Communication alumnus Luke Thomas enjoys growing San Antonio Spurs brand

June 2, 2026 by Lynn M. Lansdown

Young man standing holding San Antonio Spurs basketball jersey

To hear Missouri State University alumnus Luke Thomas describe it, his job with the San Antonio Spurs professional basketball franchise isn’t just a marketing job. It is “storytelling in a physical space.”

“Every detail, from the environment to the messaging to the way a fan interacts with a moment, is communicating something,” Thomas said. “My job is to make sure that message is intentional, cohesive and something people actually want to be a part of.”

Thomas’ job title is Experiential Marketing Manager, Strategic Growth for Spurs Sports and Entertainment. He joined the organization in early 2026. His responsibilities include planning large-scale fan activations, community events and other activities that “connect the Spurs to new and existing audiences,” he said.

“In Austin, this work comes to life across a series of tentpole moments throughout the year,” Thomas said. These include Spurs Week Austin, SXSW, Austin City Limits, Formula 1, and the Spurs International Half Marathon. The activities are designed to grow the Spurs’ brand in Austin and expand its presence globally, especially in Europe and Mexico.

“We just did an event in Paris for the playoffs,” Thomas cited as an example of the Spurs’ global marketing campaigns. “We will be back in July, and then we are playing games in Paris and Manchester, England, in January.”

Before his current position with the Spurs, Thomas worked at Walt Disney World in Park Planning and Integration. In that role, he managed large-scale operational and event logistics at Disney’s Animal Kingdom.

[Read more…] about Communication alumnus Luke Thomas enjoys growing San Antonio Spurs brand

Filed Under: Alumni, Alumni Accomplishments, Community Engagement, Cultural Competence, Ethical Leadership, Feature, Public Affairs, RCASH Highlights Tagged With: Academic Advising and Transfer Center, Cameron LaBarr, choral studies, Chorale, Department of Communication Media Journalism and Film, Department of Music, Elizabeth Dudash-Buskirk, Jake Simmons, Kathy Davis, Men's Chorus, Ross Hawkins, Roy Blunt, School of Communication, School of the Arts, Shawn Wahl

Men’s and women’s choruses attend regional conference of American Choral Directors Association

April 29, 2026 by Lynn M. Lansdown

Women's chorus performing

Two choruses from Missouri State University’s Department of Music performed at the southwestern regional conference of the American Choral Directors Association (SWACDA) March 4-7 in Albuquerque, New Mexico.

Director of Choral Studies and Clif and Gail Smart Professor of Music Dr. Cameron LaBarr directed the Men’s Chorus. Associate Director of Choral Studies Dr. Erin Plisco directed the Women’s Chorus.

Artist-in-Residence Parker Payne accompanied both ensembles.

[Read more…] about Men’s and women’s choruses attend regional conference of American Choral Directors Association

Filed Under: Community Engagement, Conferences, Cultural Competence, Event News, Public Affairs, RCASH Highlights, Student Accomplishments Tagged With: Cameron LaBarr, choral studies, Department of Music, Erin Plisco, Men's Chorus, Parker Payne, School of the Arts, Women's Chorus

Music alumnus Jared Swope appointed to full-time roster with Trinity Choir

February 6, 2026 by Lynn M. Lansdown

Close up photo of Jared Swope

Missouri State University’s Department of Music alumnus Jared Swope has been named to the full-time roster of the GRAMMY-nominated Trinity Choir at Trinity Church in New York, New York.

Swope performs two Sunday morning services and an improvised compline service with the choir every week, as well as special liturgical services throughout the year

Trinity Choir performs a robust concert calendar, the Bach at One series, and frequently records and goes on tour, according to Swope. Individual choir singers also serve as section leaders and soloists for the two community choirs at Trinity.

Along with his Trinity Choir duties, Swope is on the core roster of True Concord Voices & Orchestra and the Oregon Bach Festival Chorus and a founding member of Fourth Wall Ensemble in New York City. In addition, he frequently collaborates with Spire Chamber Ensemble, Three Notch’d Road Baroque, Ensemble Altera and other groups throughout the country.

[Read more…] about Music alumnus Jared Swope appointed to full-time roster with Trinity Choir

Filed Under: Alumni Accomplishments, Community Engagement, Cultural Competence, Public Affairs, RCASH Highlights Tagged With: Cameron LaBarr, choral studies, Chorale, Chris Thompson, Department of Music, Men's Chorus, music education, School of the Arts, vocal performance

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