Missouri State University

Skip to content Skip to navigation
a b c d e f g h i j k l m n o p q r s t u v w x y z

Web Strategy and Development Blog

  • Web Strategy and Development
  • Web Support
  • @msuweb
Taking picture with phone

Recap: Making Your Statement in a Digital World – April 12, 2017

We recap Making Your Statement in a Digital World, a comprehensive training session for Missouri State website, blog and social media managers.

April 12, 2017 by Web Strategy and Development

Share this post:

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Pocket
  • Tumblr
  • Email

We recently presented Making Your Statement in a Digital World, a comprehensive training session for Missouri State website, blog and social media managers.

The session was presented in two parts.

  • Part 1 focused on writing for blogs.
  • Part 2 dove deep into the social media universe and discussed strategies for storytelling and audience engagement across a variety of platforms.

Missouri State students

Key takeaways

Blogs

  • A blog is a great place to build a relationship with your audience.
  • Use headers, images and quotes to flesh out your blog and make it easier for your audience to read.
  • Use classic storytelling tools, like perspective, conflict and tension, to create blog posts that resonate with your audience.
  • A blog makes a great content repository. Consider using blog posts for the most in-depth version of your news and events and distributing shorter variations of the post across your social media channels.

Social media

  • Good social media is interactive and unpretentious and should look effortless — even though good social media management requires a lot of effort.
  • Don’t dive into every social media channel at once. Pick ones that help meet your strategic communication goals.
  • When deciding whether to take on a new social media channel, analyze whether it’s a good fit for your goals, target audience and current resources.
  • Identify the ideal audience member for your social media. Get specific with the details; even consider giving that person a name. This will make it easier to create conversational, personal social posts.

Access the presentation

  • Blog: The perfect place to tell a story

Brand banners

Facebook

  • Use Facebook Pages to share your organization’s story and connect with your fans.
  • Facebook Pages help you become
    • Discoverable
    • Connected
    • Timely
    • Insightful
  • That it’s social media’s biggest platform is a benefit for reach, but a challenge for organizations to acquire attention.
  • Promote transparency. Allow anyone to publish to your page or tag you in photos.
  • Post videos directly to Facebook to boost your posts’ reach.

Twitter

  • Act like your own biggest fan.
  • Always respond to questions and concerns from your audience.
  • Focus on linking to mobile-friendly content.
  • Think about your voice. An institution does not have to sound institutional.
  • Use precise university-branded hashtags.
    • #MSUBears (athletics)
    • #GoMaroon (student engagement, traditions, etc.)
    • #BearGrads (commencement)
    • #CitizenBear (public affairs)
    • #BearsHomecoming (homecoming)

Visual Platforms

  • Visual content captures our attention more quickly than text.
  • Use Instagram if your organization lends itself to visual storytelling, but note the platform focuses on consumption, not interactivity.
  • YouTube reaches more 18-49-year-olds than any cable network in the United States.
  • However, there’s no formula for making a video go viral.
  • Use aggregators to combine cross-platform posts around a theme or hashtag.

A student walks to class

Access the presentation

  • Facebook
  • Twitter
  • Visual Platforms
  • About the Author
  • Latest Posts

About Web Strategy and Development

  • Recap: Hello Omni CMS, goodbye Web Press! - March 14, 2023
  • Improve your Omni CMS skills at this free training - February 21, 2023
  • Celebrate Global Accessibility Awareness Day (GAAD) on May 19 - May 16, 2022
  • New Content Management System Coming Soon - March 3, 2021
  • Meet our newest team member: Valerie Cummings - October 20, 2020
  • Graduate students: Share the stories of MSU - May 1, 2019
  • New design for university websites - April 17, 2019
  • Marketing and communications offices have new names - July 6, 2018
  • Social Media Kit: Spring 2018 Public Affairs Conference - March 27, 2018
  • Lessons learned from the Alumni Association and Bear Bulletin redesigns - March 2, 2018

Filed Under: Social media, Training, web strategy and development Tagged With: blog, blogging, Blogs, content, facebook, instagram, new media, Social Media, Training, Twitter, Web, web and new media, YouTube

Share this post:

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Pocket
  • Tumblr
  • Email

Subscribe

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Follow @MSUWeb

My Tweets

Calendar

  • Complete Calendar

Categories

  • Accessibility
  • brand
  • email marketing
  • Mobile
  • News
  • Omni CMS
  • Redesign
    • Academic websites
    • Web redesign 2015
  • Social media
    • Social media kit
  • template
    • updates
  • Training
  • Video
  • Web Press
  • web strategy and development
    • Technical
  • Web Support
  • WordPress blogs

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Connect with web strategy and development

  • Twitter

Make your Missouri statementMake your Missouri statement
  • Last Modified: April 12, 2017
  • Accessibility
  • Disclaimer
  • Disclosures
  • EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity
  • © 2013 Board of Governors, Missouri State University
  • Contact Information
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
 

Loading Comments...